您的当前位置:首页 >時尚 >【】TopicsSnapchatSocial Media 正文
时间:2025-05-09 17:52:14 来源:网络整理编辑:時尚
Snapchat is about to have a couple of really good years.。The company will see huge gains in the numb
Snapchat is about to have a couple of really good years. 。
The company will see huge gains in the numbers of its U.S. users, according to a new report from market research firm eMarketer. 。
SEE ALSO:Why Snapchat and smartphone beauty filters need a culturally inclusive update 。Snapchat reports that right now it has about 150 million daily active users worldwide. The company doesn't break out how many of those users are in the United States, but eMarketer estimates that the app will have about 58.6 million monthly users in the U.S. in 2016. 。
But those numbers are set to change dramatically, according to the company's research. The firm predicts that the company will see a 27.2 percent increase in user growth in 2016 and another 13.6 percent increase in 2017.。
Thanks for signing up! 。
Credit: eMarketer。
The report also predicts that Snapchat, once known for its predominantly teenage user base, will continue to grow in popularity among older users. The app's U.S. user base is roughly 70 percent millennials right now, according to eMarketer, but their share is set to go down to just 56 percent by the end of 2020. 。
That's good news for Snapchat, which is widely believed to be eyeing an IPO for sometime in the not-so-distant future. But before that happens, the company still needs to prove it can reliably make money -- and a lot of it. And, as we've noted previously, if Snapchat hopes to realize those goals, it will need to both grow and diversify its user base.。
Right now, the company makes the bulk of its revenue from advertising -- think sponsored lenses, geofilters and the adds you see in Discover -- and a bigger, more diverse set of users will certainly be a boon for both advertisers and Snapchat's bottom line.。
Correction: An earlier version misstated Snapchat's current user base. The app has 150 million daily active users.。
Aly Raisman catches Simone Biles napping on a plane like a champion2025-05-09 17:41
Gang steals 20 tonnes of Nutella and other chocolate goodies2025-05-09 17:17
Hillary Clinton calls Donald Trump 'a creep' in election memoir2025-05-09 16:23
Miss UK says she handed back her crown because she was told to lose weight2025-05-09 16:16
Two astronauts just installed a new parking spot on the International Space Station2025-05-09 15:59
The Cleveland Browns held the largest NFL national anthem protest yet2025-05-09 15:59
'Game of Thrones' fan has a theory on the ultimate Season 8 alliance2025-05-09 15:50
'Game of Thrones' fans have a huge theory about Arya's endgame2025-05-09 15:38
This 'sh*tpost' bot makes terrible memes so you don't have to2025-05-09 15:24
New Star Wars film might include Princes Harry and William2025-05-09 15:17
Sound the alarms: Simone Biles finally met Zac Efron2025-05-09 17:45
Incredibly pragmatic dog braves Hurricane Harvey with, yes, an entire bag of dog food2025-05-09 17:43
Do you watch movies? MoviePass's new deal is unreal and you should sign up today2025-05-09 17:23
Ed Sheeran surprised Shawn Mendes' NYC fans by joining him on stage at a concert2025-05-09 17:19
Michael Phelps says goodbye to the pool with Olympic gold2025-05-09 17:11
The ACLU sues Trump over transgender military ban2025-05-09 17:00
9 key predictions for how 'Game of Thrones' Season 7 will end2025-05-09 16:52
Incredible moment reporter helps rescue man caught in Harvey floods, live on TV2025-05-09 16:34
Cat gets stuck in the most awkward position ever2025-05-09 15:57
'Game of Thrones' fans have a huge theory about Arya's endgame2025-05-09 15:25