您的当前位置:首页 >綜合 >【】TopicsSnapchatSocial Media 正文
时间:2024-09-20 08:33:10 来源:网络整理编辑:綜合
Snapchat is about to have a couple of really good years.。The company will see huge gains in the numb
Snapchat is about to have a couple of really good years. 。
The company will see huge gains in the numbers of its U.S. users, according to a new report from market research firm eMarketer. 。
SEE ALSO:Why Snapchat and smartphone beauty filters need a culturally inclusive update 。Snapchat reports that right now it has about 150 million daily active users worldwide. The company doesn't break out how many of those users are in the United States, but eMarketer estimates that the app will have about 58.6 million monthly users in the U.S. in 2016. 。
But those numbers are set to change dramatically, according to the company's research. The firm predicts that the company will see a 27.2 percent increase in user growth in 2016 and another 13.6 percent increase in 2017.。
Thanks for signing up! 。
The report notes that growth will likely stabilize by 2018 with only "single-digit" increases as "the Snapchat audience is expected to be substantially larger than it is today." Still, that's a huge amount of growth for a company that is already outpacing Twitter and many other rivals. 。Credit: eMarketer。
The report also predicts that Snapchat, once known for its predominantly teenage user base, will continue to grow in popularity among older users. The app's U.S. user base is roughly 70 percent millennials right now, according to eMarketer, but their share is set to go down to just 56 percent by the end of 2020. 。
That's good news for Snapchat, which is widely believed to be eyeing an IPO for sometime in the not-so-distant future. But before that happens, the company still needs to prove it can reliably make money -- and a lot of it. And, as we've noted previously, if Snapchat hopes to realize those goals, it will need to both grow and diversify its user base.。
Right now, the company makes the bulk of its revenue from advertising -- think sponsored lenses, geofilters and the adds you see in Discover -- and a bigger, more diverse set of users will certainly be a boon for both advertisers and Snapchat's bottom line.。
Correction: An earlier version misstated Snapchat's current user base. The app has 150 million daily active users.。
Is Samsung's Galaxy Note7 really the best phone?2024-09-20 08:32
韓足協對中韓奧預賽非常看重 精英盡出押寶3留洋球員2024-09-20 08:26
特評:曼城憧憬七冠拜仁續寫輝煌 誰是新宇宙隊?2024-09-20 08:01
朱廣滬:足球就是我的生命 隻要不離開足球我願不斷付出2024-09-20 07:58
Michael Phelps says goodbye to the pool with Olympic gold2024-09-20 07:25
熱刺歐聯首發 :凱恩盧卡斯領銜鋒線 阿裏鎮中場2024-09-20 07:23
魯媒:吐槽一下就能喚醒中國足籃球? 體育或被過度娛樂消解2024-09-20 07:14
國足熱身山東泰山當陪練 今年俱樂部需全力支持國家隊2024-09-20 06:56
What brands need to know about virtual reality2024-09-20 06:35
國足熱身山東泰山當陪練 今年俱樂部需全力支持國家隊2024-09-20 05:53
One of the most controversial power struggles in media comes to a close2024-09-20 08:11
河南正與廣州商討買斷馮博軒 引進巴索戈替身已談崩2024-09-20 08:03
曝江蘇隊退出引尷尬難題 中超開幕式取消獎杯入場環節2024-09-20 07:55
官方:2022U23亞洲杯於2022年9月6日在烏茲別克斯坦舉行2024-09-20 07:14
The five guys who climbed Australia's highest mountain, in swimwear2024-09-20 06:32
曝C羅今夏離開尤文 名記 :CR7委托西媒營造輿論2024-09-20 06:26
朱廣滬:足球就是我的生命 隻要不離開足球我願不斷付出2024-09-20 06:17
泰山隊將熱身海港+國足 全力以赴出戰李鐵將迎考驗2024-09-20 06:14
This weird squid looks like it has googly eyes, guys2024-09-20 06:14
申花瘦身中衛後腰位置過於擁擠 多名球員將被外租2024-09-20 05:58