时间:2025-04-26 13:10:58 来源:网络整理编辑:百科
Cut the crap, Crayola. You can't just declare war on all of our childhoods and then drag it on forev
Cut the crap, Crayola. You can't just declare war on all of our childhoods and then drag it on foreverrrrrrr. Have a freaking heart.
In case you've been lucky enough to miss the straight-up drama that is Crayola-gate 2017, we'll fill you in. For the past two weeks, the formerly innocent art supply company has taken fans on a wild and emotionally taxing ride, messing with history and crushing the hopes and dreams of aspiring young artists everywhere.
What began with a ruthless announcement declaring a single crayon from the classic 24-pack would be retired on Mar. 31 (a.k.a. National Crayon Day,) soon spiraled out of control into a mess of social media warfare, a disappointing promotional event and ultimately, a whole bunch of unanswered questions.
There's only one explanation for the madness: Crayola is thirsty AF.
It makes sense when you think about it -- I mean, a company that has been going steady since 1885 is probably due for a big modern public relations stunt, and hey, summer's almost here, which means back-to-school art supply shopping won't come around for a while. But this does not excuse Crayola's extremely insensitive actions.
From the start the campaign was riddled with heartless public relations tactics. From deciding to cut a crayon on National Crayon Day to pressure-packed promotional hashtags like #WhosLeaving and #ShareYourFave, the stage for disaster was being set.
The company appeared to show a slight regard for Crayola fans' feelings by letting everyone know the announcement would take place at a hyped-up event in New York's Times Square on Friday, allowing us to emotionally prepare to say goodbye to one of the beautiful shades.
But then, the company went completely off book.
On Thursday, a day before the big event and with no warning whatsoever, Crayola dropped the bomb early by posting a "retirement video" from the Dandelion crayon on its social media accounts.
Tweet may have been deleted
What the heck, Crayola? You hurt us enough already, you didn't need to take things a step further and take us by surprise.
When questioned about the shady reveal, Joshua Kroo, Crayola's Director of Marketing Communications & Virtual Creativity Platform said, "One lucky fan came across the box and couldn’t wait to share the news with the world, and neither could we!"
So it sounds like the news was shared early because the art company suffered a bit of a leak. OK. That's fine. But share the news and call it a day.
Instead, the company proceeded with Friday's "celebration".
Despite the fact that Dandelion's retirement had already been revealed, Crayola still heavily encouraged fans to either attend the reveal event in person or tune in to watch via Facebook Live. Some brave and dedicated souls even trekked down to a cold and rainy Times Square before 9 a.m. ET to get a a glimpse of the brand new color. Do you know what they actually received? Disappointment.
Yeah, so Pentatonix -- the a cappella group you openly dislike but secretly don't think is so bad -- performed at the event, but other than that it was kind of a bust. The generous 9 minutes and 11 seconds that Crayola managed to livestream on Facebook consisted of several crayon-crazed employees talking to America's youth using those cutesy voices one uses to chat with an incoherent baby.
Judging from the Facebook comments of die-hard Crayola fans watching from home or risking their employment statuses by watching from their adult desks at their adult jobs, people were NOT impressed.
And to top things off, after putting us through all of this nonsense, Crayola DIDN'T EVEN ANNOUNCE THE NEW COLOR. Instead, Crayola's spokesperson explained at the Friday event the company is hard at work getting ready to introduce a new color. "More details about this new color will follow in May but I can share two pieces of info today," she said. "The first is that the new color will be part of the blue family and the second is this summer we’re going to invite fans to help us name color because we want you all to be part of Crayola history."
HOLD UP -- we have to wait until THE SUMMER for this madness to end?! We're choosing a CRAYON here, people, not the winner of the Nobel Peace Prize.
Appalled by the drawn out process still to come, Mashable asked Kroo for more clarification. He replied,"We’ll be announcing the new shade of blue in early May 2017, giving Dandelion the time he needs to retire gracefully from the 24 and 64 ct. boxes and for the Crayola product teams time to get its newest shade of blue just right." Awesome.
And as the icing on the Dandelion-colored cake, the horrible event countdown on Crayola's site is still running into the negatives. Simply soul crushing.
Crayola, only you can make this nightmare end. Please make it stop.
We asked linguists if Donald Trump speaks like that on purpose2025-04-26 13:05
巴黎高層已接觸哈蘭德代表 力阻皇馬打包他+姆巴佩2025-04-26 12:56
費南多馳援戰越南? 國足回應:基本無緣10月兩場比賽2025-04-26 12:55
曼聯前瞻:索帥是否輪休C羅 首個3分紅魔務必拿下2025-04-26 12:48
Man stumbles upon his phone background in real life2025-04-26 12:11
青島隊重新集結備戰足協杯 將對中超保級組比賽針對部署2025-04-26 11:50
泰山隊將與武漢津門虎進行熱身 李霄鵬已率隊抵濟南2025-04-26 11:45
國足開啟一天兩練儲備體能 下旬或聯係老對手敘利亞熱身2025-04-26 11:33
Visualizing July's astounding global temperature records2025-04-26 11:29
拜仁歐冠名單:萊萬格納布裏科曼皆入選 強陣出擊2025-04-26 11:17
This coloring book is here for all your relationship goals2025-04-26 12:43
135球!C羅連續16個賽季歐冠破門 一數據追平梅西2025-04-26 12:11
越南集訓計劃 :提前一周前往西亞 主力門將最後報到2025-04-26 12:09
國足開啟一天兩練儲備體能 下旬或聯係老對手敘利亞熱身2025-04-26 11:58
Ivanka Trump's unpaid interns share cringeworthy financial advice2025-04-26 11:48
越南集訓計劃 :提前一周前往西亞 主力門將最後報到2025-04-26 11:43
鬥士!阿爾巴劇烈胃痛堅持出戰 受傷離場嘔吐發燒2025-04-26 11:16
國足官方:張琳芃正積極恢複未合練 其餘30人全部參訓2025-04-26 10:47
This coloring book is here for all your relationship goals2025-04-26 10:42
進球機器!萊萬連續18場破門 上次啞火已是7個月前2025-04-26 10:31