时间:2025-01-18 18:52:36 来源:网络整理编辑:百科
Snapchat may soon be hosting more sports content. The National Football League appears to be buildin
Snapchat may soon be hosting more sports content.
The National Football League appears to be building a team for a channel on Snapchat Discover, the mobile storytelling app’s network of media publishers.
SEE ALSO:Snapchat's Discover redesign lets you subscribe to publishersThe NFL is looking to hire a managing editor for a Snapchat Discover team who can “help create a distinguished vision/voice for the NFL Snapchat Discover channel that represents the future of the NFL brand,” according to a recent job postingon LinkedIn.
The managing editor will oversee “content execution” and choose what type of “story element (i.e., Video vs. Animation vs. Article).”
A spot on Discover is a new step for the NFL and Snapchat. Last September, the league and the company inked a year-long deal to create Live Stories — curated collections of photos and videos from fans, players and league employees taken with Snapchat — from the season opener until Super Bowl 50.
The MLB, NHL, NBA, PGA and the NCAA also had programming partnerships with Snapchat for Live Stories.
The NFL’s Discover channel will allow the league to not just be limited to snaps but also to share other types of content such as pre-made videos and articles to Snapchat’s highly-coveted audience of a reported 150 milliondaily active users.
That type of content creation on Snapchat has been limited to media publishers and a select number of brands for the last year and a half. BuzzFeed, Cosmopolitanand MTV, for example, are three of just over 20 media outlets that create exclusive content for the Discover section of the app. (Mashableis also a partner on the platform.)
Brands, including Sony Pictures’ James Bond film Spectreand Batman v Superman: Dawn of Justice, fromWarner Bros., have launched their own sponsored channels that last for 24 hours.
SEE ALSO:How to use Snapchat MemoriesThe NFL is looking for someone mid-senior level to fill the position who has “experience managing a team of social/digital content creators with emphasis on video production and graphic design,” according to the listing. The person should have a “passion for” and “knowledge of” the NFL, “it’s [sic] players, teams, and history.”
The channel could feature news stories like those written for NFL.com and videos of predictions and player profiles like those made for NFL Now.
The NFL did not respond to requests for comment on what the channel will be like and when it will launch. Snapchat declined to comment.
SEE ALSO:Yes, your parents are on Snapchat, but that's actually a good thingIn July, Snapchat launched a redesign of Discover. Publishers’ channels are displayed with large photos and headlines, almost like virtual magazine covers, which is a stark contrast from their previous incarnation as small, circular icons. The redesign also places Discover channels alongside Snapchat’s Live Stories and allows Snapchat users to subscribe to publishers.
The NBA and the NHL previously expressed interest in channels on Discover. (In a previous deal, the NFL and Snapchat split the revenue from video advertisements sold within Live Stories.)
“In full transparency, what I'm asking for is probably what every media company is asking for: A channel on Discover,” Melissa Rosenthal Brenner, the NBA’s senior vice president of digital media, told IBTlast year.
“Permanent placement in an app that has millions of users? We’re obviously interested,” said the NHL's Senior Manager of Social Media Sean Dennison.
Have something to add to this story? Share it in the comments.
TopicsSnapchat
This chart shows just how high Simone Biles can jump2025-01-18 18:49
狀態不佳!國足40強賽對手敘利亞12025-01-18 18:40
津門虎未來主管部門暫停開具自由身證明 難挽回出走球員2025-01-18 18:32
IFHHS評過去十年世界最佳聯賽:西甲居首 英超第二2025-01-18 18:30
Fiji wins first2025-01-18 17:58
皇馬今夏欲打包姆巴佩+哈蘭德 C羅自薦慘遭無視2025-01-18 17:58
泰山後防表現受到質疑 孫準浩無疑得到主帥信任2025-01-18 17:48
心裏太苦了!C羅再遇門線冤案 15年前驚天倒鉤被吹2025-01-18 17:40
This coloring book is here for all your relationship goals2025-01-18 17:37
塔利斯卡離隊可能越來越小 若開賽無法回歸影響巨大2025-01-18 17:37
Early Apple2025-01-18 18:44
拉涅利 :建隊需要時間 別打擾皮爾洛讓他好好工作2025-01-18 18:25
西班牙前瞻:鬥牛士欲重整旗鼓 莫拉塔或再顯神威2025-01-18 18:05
凱恩終結英格蘭生涯6場球荒 賽季47場28球18助攻2025-01-18 17:27
Pokémon Go is so big that it has its own VR porn parody now2025-01-18 16:48
心裏太苦了 !C羅再遇門線冤案 15年前驚天倒鉤被吹2025-01-18 16:43
意大利前瞻:綠貝貝力爭四連殺 衝連戰24場不敗2025-01-18 16:27
對手變隊友 !李昂到隊傅歡請吃飯 兩人曾在賽場發生摩擦2025-01-18 16:27
Researchers create temporary tattoos you can use to control your devices2025-01-18 16:23
泰山後防表現受到質疑 孫準浩無疑得到主帥信任2025-01-18 16:15