时间:2024-09-20 08:58:05 来源:网络整理编辑:綜合
Peloton is leaning into the holidays with a vaguely threatening ad. The company, which makes pricey,
Peloton is leaning into the holidays with a vaguely threatening ad.
The company, which makes pricey, connected exercise bikes is notorious for its bizarre advertising; earlier this year, its campaign blew up after a viral Twitter thread highlighted some questionable interior design choices. The luxury stationary bikes — which clock in at $2,245 for the most basic machine and $39 a month to stream virtual workout classes — are often mocked for being the height of an affluent, but unnecessary, lifestyle.
In its latest ad, which is getting ripped apart online, a man gifts a woman a Peloton bike.
"A Peloton?" she gasps, uncovering her eyes.
Then, she begins vlogging. She records herself biking in her luxurious living room, and the floor to ceiling windows show the seasons changing from a snow-covered winter wonderland to a lush summer garden.
"A year ago, I didn't realize how much this would change me," she tells the camera, which has infuriatingly switched between portrait and landscape aspect ratios. "Thank you."
We have... questions.
Why was she so nervous to ride a stationary bike? Why did she make a supercut of her vlogs a year later? Has anything changed about her, except her compulsion to wake up at dawn to cycle? Does she know any life outside Peloton now?
Some Twitter users joked that the ad's main character seemed scared to notbike after Twitter user @SamuelMoen's tweet calling out the ad went viral.
Tweet may have been deletedSEE ALSO:SoulCycle instructors hilariously try to motivate their class on 'SNL'
Tweet may have been deleted
If you're going to vlog your cycling prison, at least hold your phone the same way each time!
Tweet may have been deleted
Filmmaker Olga Nunes edited the ad with ominous music, turning it into a Black Mirrortrailer.
Tweet may have been deleted
Again, this ad has huge horror movie energy.
Tweet may have been deleted
Maybe the real holiday cheer was the cult we joined along the way!
UPDATE: Dec. 4, 2019, 10:20 a.m. PST Peloton said it was "disappointed" about the response to the ad. A Peloton representative told the New York Times, "We constantly hear from our members how their lives have been meaningfully and positively impacted after purchasing or being gifted a Peloton Bike or Tread, often in ways that surprise them."
"Our holiday spot was created to celebrate that fitness and wellness journey," the representative continued. "While we're disappointed in how some have misinterpreted this commercial, we are encouraged by — and grateful for — the outpouring of support we've received from those who understand what we were trying to communicate."
Peloton stock dropped by about 9 percent on Tuesday the New York Times reports, a day after the online mockery of the ad peaked. The stock market as a whole was down by 1 percent, and has continued to fall after Trump implied plans to delay a trade deal with China until after the 2020 presidential election.
Peloton says backlash to the holiday spot and stock price drops are unrelated.
.
The five guys who climbed Australia's highest mountain, in swimwear2024-09-20 08:57
Apple plans to launch redesigned AirPods Pro in 2022, report claims2024-09-20 08:45
The "we used to be a proper country" meme went viral on Twitter this week2024-09-20 08:24
Meta's VRChat clone, Horizon Worlds, launches for all adult users on Quest 22024-09-20 08:20
Ivanka Trump's unpaid interns share cringeworthy financial advice2024-09-20 07:21
Roasting Thanksgiving plates is a Twitter tradition and people are starting to catch on2024-09-20 06:50
How to convert YouTube videos to MP3 files2024-09-20 06:39
'The Dawn of Everything' is a history book for the 99 percent ... of history2024-09-20 06:29
Give your kitchen sponge a rest on this adorable bed2024-09-20 06:26
Tamagotchi turns 25 with a nostalgia2024-09-20 06:15
Major earthquake and multiple aftershocks rock central Italy2024-09-20 08:26
Shadows of removed Reddit posts hide in plain sight2024-09-20 08:20
Roasting Thanksgiving plates is a Twitter tradition and people are starting to catch on2024-09-20 08:16
Adobe announces Creative Cloud Express: Graphic design for everyone2024-09-20 08:12
Tourist survives for month in frozen New Zealand wilderness after partner dies2024-09-20 07:58
Holiday stress is the worst. COVID2024-09-20 07:55
Conservatives dug up an old tweet from new Twitter CEO that quotes 'The Daily Show'2024-09-20 07:29
Reddit's new update makes upvotes more dynamic2024-09-20 07:21
How Hyperloop One went off the rails2024-09-20 06:43
BSOD is back, baby!2024-09-20 06:19