时间:2025-04-03 14:37:32 来源:网络整理编辑:焦點
Drake and 21 Savage have been busy promoting Her Loss, their joint album released Nov. 4. They've ap
Drake and 21 Savage have been busy promoting Her Loss, their joint album released Nov. 4. They've appeared on NPR's Tiny Desk Concert and Saturday Night Live, performed a COLORS show, graced a Voguecover, and were interviewed by Howard Stern.
Except none of these things actually happened.
The pair's press tour is largely fake, the rappers have forged these materials and recordings, much to the amusement of fans and the chagrin of others, including Condé Nast. What's going on?
Starting in late October, Drake and 21 Savage began to roll out their alleged press appearances and other promotional events. The Vogueissue came first, picturing the two stars on a highly realistic but fabricated cover, complete with a quote from 21 Savage. In a now deleted Instagram post, Drake thanked the magazine's commander-in-chief Anna Wintour, writing, "Thanks @voguemagazine and Anna Wintour or the love and support on this historic moment."
They even distributed copies of the zine-like edition. Rolling Stone deputy music editor Simon Vozick-Levinson tweeted about the magazine on Oct. 31, writing that the fake magazine was "a photoshopped version of Vogue's October issue". Others also posted about being handed the fake magazine on the street.
Tweet may have been deleted
Tweet may have been deleted
Condé Nast, the owner of Vogue, was unimpressed by this gimmick, and is now seeking up to $4 million in statutory damages. On Monday, the publisher filed a 30-page lawsuit against both Drake and 21 Savage, stating that the defendants went "so far as to create a counterfeit issue of Voguemagazine — distributing copies in North America's largest metropolitan cities". The suit also states that Wintour had "no involvement" in this promotion and that neither the magazine nor its editor "endorsed it in any way".
Others who Drake and 21 Savage set out to troll or mimic, including Howard Stern and NPR, seemed to appreciate the album promotions more. The radio host praised the interview, which uses clips and questions from Stern's other interviews and edits the pair to look like they're responding in the show's studio. "Drake did such a good job that the news outlets are reporting on it as if it’s real," he said.
SEE ALSO:'Weird: The Al Yankovic Story' review: The parody king makes fun of musical biopics and much moreNPR, meanwhile, genuinely invited the duo to perform a Tiny Desk Concert, the broadcaster's series of intimate performance conducted against a signature backdrop of bookshelves, after their stunt. Drake and 21 Savage's team faked the artists sitting in NPR's instantly recognisable office corner, with the pair mimicking the style of the series in clips posted across social media.
An NPR spokesperson said, "If Drake and 21 Savage want to perform at the real Tiny Desk, we'd love to have them."
Tweet may have been deleted
Each of the stunts have been meticulously executed — and realistic to the point of belief. That includes their SNLperformance, in which actor Michael B. Jordan played host. The tone of their campaign is largely facetious, seemingly prodding at — and resisting — the lengthy promotional cycles artists undergo pre-release.
Her Losshas proved to be controversial in other ways since its release, including backlash over a supposed dig at Megan Thee Stallion. More broadly, the album and Drake himself has been accused of displaying ingrained misogyny.
The album is set to make waves, though. The Wall Street Journalreports that "the music business" is expecting to see sales soar by the end of this week. Elsewhere, Billboard sees Her Lossas a possible contender to Taylor Swift's record-breaking Midnights.
TopicsMusic
The five guys who climbed Australia's highest mountain, in swimwear2025-04-03 14:28
KSD最美童聲決賽大幕開啟 經典詩詞奏響文化最強音2025-04-03 14:28
豪華精選酒店及度假村宣布首位中國女性“環球旅行家”周冬雨2025-04-03 14:23
武藝櫻花女生複賽現場自爆:最欣賞女生是阿sa2025-04-03 14:13
Watch MTV's Video Music Awards 2016 livestream2025-04-03 13:09
中國新說唱奇秀直播預選賽總決賽5月28日決戰河北美術學院2025-04-03 12:47
賴雨濛現身某活動 問及楊洋“皮膚比女人還好”2025-04-03 12:42
櫻花女生新顏複賽 :武藝模仿誌玲娃娃音王廣允護粉“男友力”爆棚2025-04-03 12:41
Airbnb activates disaster response site for Louisiana flooding2025-04-03 12:39
抖音高校街舞爭霸總決賽舉辦 中部賽區陳陽獲得冠軍2025-04-03 12:17
Plane makes emergency landing after engine rips apart during flight2025-04-03 14:32
梁田 :主持人的光芒 遮不住隱藏的演技2025-04-03 14:12
動圖宇宙攜手中國好聲音,獨家首發明星導師動圖表情2025-04-03 14:00
Live女王吳莫愁加盟網易有道全國校園外語歌手大賽 攜手校園唱將演繹極致之聲2025-04-03 13:34
MashReads Podcast: What makes a good summer read?2025-04-03 13:32
CADONNA慈善之夜,我們為愛而來2025-04-03 13:31
馬天宇化身直播實驗員,TCL成功擦出娛樂火花2025-04-03 13:27
吳尊新代言安格耐特,5月25日尊臨體博會2025-04-03 13:06
Mom discovers security cameras hacked, kids' bedroom livestreamed2025-04-03 12:37
有點牛集團第二屆“517吃貨節”完美收官 ,上百家餐廳紛紛餐不絕口2025-04-03 12:17