时间:2025-07-09 19:20:11 来源:网络整理编辑:時尚
Olympic athletes have become a hot commodity on Madison Avenue as the world gears up for this summer
Olympic athletes have become a hot commodity on Madison Avenue as the world gears up for this summer's games in Brazil.
Visa, a longtime sponsor of the event, tapped the star power of a whole athletic ensemble in its latest Olympics-centered ad campaign, which premiered this week.
SEE ALSO:Olympians say thank you to their moms in touching new ad campaignIn one of the commercials, which is debuting below, volleyball gold medalist Kerri Walsh-Jennings shuts down a series of increasingly indulgent shopping suggestions from track star and Olympic hopeful English Gardner -- only to leave the store with a giant stuffed bear.
The commercial is the product of a partnership between Costco and Visa that gives the credit card company exclusive province over all of Costco's checkout counters. It marks the big-box retailer's first foray into national television advertising.
Another spot, which aired during Game 7 of the NBA finals on Sunday, features a host of Olympic hopefuls taking a whimsical road trip to Rio.
With a rapt audience of hundreds of millions of TV viewers, the Olympics is an important stage for advertisers looking to reach a global crowd. A new rule change by the International Olympic Committee is also giving brands that aren't official sponsors more leeway in how they can advertise around the event.
For Visa, which sat out the Super Bowl commercials this year, the games are its biggest advertising event of the year.
The company says it puts more emphasis on well-rounded appeal and diversity than simple popularity when sizing up Olympic talent.
"Our entire creative thrust was focused on the concept of acceptance," says Visa's chief brand and innovation marketing officer, Chris Curtin.
Have something to add to this story? Share it in the comments.
TopicsOlympicsAdvertising
U.S. pole vaulter skids to a halt for national anthem2025-07-09 19:05
Irish Olympian brothers talking casually after reaching Rio race will crack you up2025-07-09 18:37
New Supergravity Snapchat series focuses on global street fashion2025-07-09 18:25
Why the extreme Louisiana floods are worrying but not surprising2025-07-09 18:19
Australian football makes history with first LGBT Pride Game2025-07-09 17:58
Louisiana residents make best of 'historic' flood on social media2025-07-09 17:54
Millions of sunflowers bloom in Japan and the images are stunning.2025-07-09 17:50
Now you can wear Grindr apparel while you grind2025-07-09 17:23
Mom discovers security cameras hacked, kids' bedroom livestreamed2025-07-09 16:57
Motel has the most relatable reason for rebuilding2025-07-09 16:34
Carlos Beltran made a very interesting hair choice2025-07-09 19:15
What's going down on day 4 of the 2016 'Dota 2' International2025-07-09 18:39
Louisiana residents make best of 'historic' flood on social media2025-07-09 18:18
Irish boxer jabs Putin on Twitter after controversial Russian win in Rio Olympics2025-07-09 18:14
Carlos Beltran made a very interesting hair choice2025-07-09 18:13
Happy 10th Anniversary to 'Step Up,' you beautiful piece of trash2025-07-09 17:47
Lady Gaga to star in 'A Star Is Born,' will write and perform new songs2025-07-09 17:16
U.S. Soccer's women deserve as much as the men — even when they lose2025-07-09 16:47
Metallica to seek and destroy your eardrums with new album this fall2025-07-09 16:34
Posting about your workout on Facebook means you're a narcissist, study says2025-07-09 16:34