时间:2025-04-01 04:58:30 来源:网络整理编辑:時尚
Olympic athletes have become a hot commodity on Madison Avenue as the world gears up for this summer
Olympic athletes have become a hot commodity on Madison Avenue as the world gears up for this summer's games in Brazil.
Visa, a longtime sponsor of the event, tapped the star power of a whole athletic ensemble in its latest Olympics-centered ad campaign, which premiered this week.
SEE ALSO:Olympians say thank you to their moms in touching new ad campaignIn one of the commercials, which is debuting below, volleyball gold medalist Kerri Walsh-Jennings shuts down a series of increasingly indulgent shopping suggestions from track star and Olympic hopeful English Gardner -- only to leave the store with a giant stuffed bear.
The commercial is the product of a partnership between Costco and Visa that gives the credit card company exclusive province over all of Costco's checkout counters. It marks the big-box retailer's first foray into national television advertising.
Another spot, which aired during Game 7 of the NBA finals on Sunday, features a host of Olympic hopefuls taking a whimsical road trip to Rio.
With a rapt audience of hundreds of millions of TV viewers, the Olympics is an important stage for advertisers looking to reach a global crowd. A new rule change by the International Olympic Committee is also giving brands that aren't official sponsors more leeway in how they can advertise around the event.
For Visa, which sat out the Super Bowl commercials this year, the games are its biggest advertising event of the year.
The company says it puts more emphasis on well-rounded appeal and diversity than simple popularity when sizing up Olympic talent.
"Our entire creative thrust was focused on the concept of acceptance," says Visa's chief brand and innovation marketing officer, Chris Curtin.
Have something to add to this story? Share it in the comments.
TopicsOlympicsAdvertising
Metallica to seek and destroy your eardrums with new album this fall2025-04-01 04:31
名宿談多納魯馬去巴黎:為了錢失去主力位置 不值當2025-04-01 03:48
炮轟 !穆裏尼奧發飆:精彩比賽被裁判與VAR毀了2025-04-01 03:27
津門虎外援卡達爾飛抵上海 伊洛基已啟程返回中國2025-04-01 03:14
Satisfy your Olympics withdrawals with Nike's latest app2025-04-01 03:09
十佳球:福登穿雲箭+黃義助超級遠射 小蜜蜂妖鋒倒勾2025-04-01 02:55
足協罰單 :中甲江西隊球員連續暴力犯規 停3場罰3萬2025-04-01 02:44
多特CEO談昔日雙星:為桑喬現狀難過 哈蘭德自己定未來2025-04-01 02:38
Michael Phelps says goodbye to the pool with Olympic gold2025-04-01 02:34
記者談臨時轉會窗:不排除一些存在危機的俱樂部球員轉會2025-04-01 02:24
This app is giving streaming TV news a second try2025-04-01 04:47
U23亞預賽易地U22國足能否參賽待定 朱辰傑郭田雨恐無緣2025-04-01 03:45
莫雷諾將迎自己第三個孩子取名“奇跡” 妻子已在滬待產2025-04-01 03:43
利物浦防線倒塌!後防5虎集體迷失 一短板被打爆2025-04-01 03:42
Fyvush Finkel, Emmy winner for 'Picket Fences,' dies at 932025-04-01 03:39
喜憂參半!囧叔400場裏程碑獲勝 防線連續20輪丟球2025-04-01 03:39
曼聯遭遇英超首敗近4場3負 C羅不滿失利猛擊角旗杆2025-04-01 03:19
多特CEO談昔日雙星:為桑喬現狀難過 哈蘭德自己定未來2025-04-01 02:40
Aly Raisman catches Simone Biles napping on a plane like a champion2025-04-01 02:35
迪巴拉貼地斬後傷退淚灑賽場 或無緣歐冠戰切爾西2025-04-01 02:27