时间:2025-04-04 04:40:34 来源:网络整理编辑:綜合
Olympic athletes have become a hot commodity on Madison Avenue as the world gears up for this summer
Olympic athletes have become a hot commodity on Madison Avenue as the world gears up for this summer's games in Brazil.
Visa, a longtime sponsor of the event, tapped the star power of a whole athletic ensemble in its latest Olympics-centered ad campaign, which premiered this week.
SEE ALSO:Olympians say thank you to their moms in touching new ad campaignIn one of the commercials, which is debuting below, volleyball gold medalist Kerri Walsh-Jennings shuts down a series of increasingly indulgent shopping suggestions from track star and Olympic hopeful English Gardner -- only to leave the store with a giant stuffed bear.
The commercial is the product of a partnership between Costco and Visa that gives the credit card company exclusive province over all of Costco's checkout counters. It marks the big-box retailer's first foray into national television advertising.
Another spot, which aired during Game 7 of the NBA finals on Sunday, features a host of Olympic hopefuls taking a whimsical road trip to Rio.
With a rapt audience of hundreds of millions of TV viewers, the Olympics is an important stage for advertisers looking to reach a global crowd. A new rule change by the International Olympic Committee is also giving brands that aren't official sponsors more leeway in how they can advertise around the event.
For Visa, which sat out the Super Bowl commercials this year, the games are its biggest advertising event of the year.
The company says it puts more emphasis on well-rounded appeal and diversity than simple popularity when sizing up Olympic talent.
"Our entire creative thrust was focused on the concept of acceptance," says Visa's chief brand and innovation marketing officer, Chris Curtin.
Have something to add to this story? Share it in the comments.
TopicsOlympicsAdvertising
Mall builds real2025-04-04 04:13
俄羅斯或遭國際足聯直接除名 導致無法加入亞足聯2025-04-04 04:07
小羅力挺梅西:如果連世界最佳都噓 那該為誰鼓掌2025-04-04 03:53
羊城晚報 :國足10場12強賽4戰零射正 已被亞洲強隊越拋越遠2025-04-04 03:51
Olympic security asks female Iranian fan to drop protest sign2025-04-04 03:50
有錢了 !馬競今夏買斷格列茲曼 巴薩入賬4000萬歐2025-04-04 03:46
官方:範尼成為埃因霍溫新任主教練 無緣回歸曼聯2025-04-04 03:31
越媒 :曆史首次戰平日本 越南足協獎勵球隊15億越南盾2025-04-04 03:05
Pole vaulter claims his penis is not to blame2025-04-04 03:04
花天酒地 ?巴西4歸化去向成疑 僅費南多毫無進展2025-04-04 03:00
Tourist survives for month in frozen New Zealand wilderness after partner dies2025-04-04 04:33
阿根廷31戰不敗平隊史紀錄 悍將豪言:世界杯衝冠2025-04-04 04:22
國足持續強化射門訓練 勢必要讓隊員們找回腳感2025-04-04 04:17
多特血崩!哈蘭德2射1傳卻遭斷腿鏟 腳踝扭曲90度2025-04-04 03:48
The Weeknd teases new music in Instagram post2025-04-04 03:48
西甲一周資訊:阿紮爾再度傷缺 皇馬奪希望杯桂冠2025-04-04 02:59
新華社 :走向更新換代 中國足球要有繼續前行的勇氣和信心2025-04-04 02:51
大賽從不缺席 !C羅將第5次征戰世界杯 或演最後一舞2025-04-04 02:30
17 questions you can answer if you're a good communicator2025-04-04 02:18
0比1到0比3 !U23受困兩症結 沒能複仇心態還需修煉2025-04-04 02:02