时间：2025-04-04 05:01:59 来源：网络整理编辑：探索
Are podcasts just having a moment? Almost two years ago, the true crime podcast Serial enthralled pe
Are podcasts just having a moment?
Almost two years ago, the true crime podcast Serial enthralled people worldwide with downloads hitting more than 1 million week by week. In its second season, Serialfailed to capture as much buzz.
But podcasting hasn't faded as an industry. In fact, podcasts were already on the rise well before Sarah Koenig started telling millions the story of Adnan Syed.
SEE ALSO:When Was Podcasting Invented? Company’s Curious Patent Says 2003"The Serialeffect happened here in 2014. It happened in Stockholm two years before," Måns Ulvestam, co-founder and CEO of podcasting platform Acast, said in an interview with Mashable's Biz Please podcast.
In this week's episode, Ulvestam and his co-founder Karl Rosander join self-proclaimed "podcast hipster" Jason Abbruzzese and me on Biz Please to discuss the business of podcasting.
The two Swedish tech entrepreneurs launched Acast in April 2014 as a platform to address the gaps they identified. While more people were interested in creating and listening to podcasts, there wasn't a standard for making money, for example.
"We saw many pieces of the ecosystem not working. Monetization wasn’t working. We didn’t think enough diverse content was coming out. You couldn’t share them in an easy way, and metrics were all over the place," Rosander said.
Now, Acast works with media companies like the Financial Times, BuzzFeedand Vogue, as well as independent creators to host, distribute and monetize podcasts. They have grown the service from 100,000 test listeners to now rake in 45 million unique visitors per month.
Despite Facebook CEO Mark Zuckerberg's video-first push, podcasting isn't over, the entrepreneurs said.
"Podcasting is something you do while you're doing something else," Ulvestam. "Video has its place, and podcasting has its place, just like broadcast has its place."
You can listen to more about podcasting on Omny below. For more Biz Please, subscribe to the podcast on iTunes and find them here on Stitcher.
TopicsAdvertising
Balloon fanatic Tim Kaine is also, of course, very good at harmonica2025-04-04 04:57
These game2025-04-04 04:38
Has ABC found the next 'Lost' in its new crop of dramas?2025-04-04 04:20
Apple's first store in Southeast Asia is here, and this is what it looks like2025-04-04 03:52
Give your kitchen sponge a rest on this adorable bed2025-04-04 03:43
Lorry attempts to block car from using hard shoulder, fails to realise it's the police2025-04-04 03:36
'Minecraft' is changing to make sure kids don't kill their birds in real life2025-04-04 03:28
How to get a job at: Trek Bikes2025-04-04 02:19
Is Samsung's Galaxy Note7 really the best phone?2025-04-04 02:18
Wow, James Comey's breakup playlist is really powerful2025-04-04 02:16
Plane makes emergency landing after engine rips apart during flight2025-04-04 04:57
Careless truck driver gets a healthy dose of instant karma2025-04-04 04:32
Paris Jackson defends her love of nudity with a declarative Instagram post2025-04-04 04:16
'Minecraft' is changing to make sure kids don't kill their birds in real life2025-04-04 04:12
Two states took big steps this week to get rid of the tampon tax2025-04-04 03:32
'Far Cry 5' will take place in an unsettling version of Montana2025-04-04 03:24
Fixing the 'broken internet' with Amanda Palmer and Patreon2025-04-04 02:52
'Far Cry 5' will take place in an unsettling version of Montana2025-04-04 02:45
Chinese gymnastics team horrifies crowd with human jump rope2025-04-04 02:29
YouTube expands mobile livestreaming capabilities to more users2025-04-04 02:28
