时间:2024-09-20 06:28:19 来源:网络整理编辑:綜合
Live video on Twitter's about to get a bit more professional. On the occasion of its 11th birthday,
Live video on Twitter's about to get a bit more professional.
On the occasion of its 11th birthday, Twitter just announced the ability for broadcasters to use professional cameras and editing software to stream live video directly to the platform.
SEE ALSO:Facebook elbows in on Twitter's live sports turfEleven years ago, Twitter was limited to 140 characters—no hashtags, no blue checkmarks for verified accounts, no retweets or likes (a.k.a. favorites). Just Tweets. Nothing else.
Cofounders Jack Dorsey and Biz Stone launched the site with these 20 characters each:
Tweet may have been deleted
Tweet may have been deleted
But over the last few years, Twitter has transformed into a site offering images, video, and most recently, live video. To say nothing of all the change its basic text product has spurned throughout the world, for better or worse.
That said: Video is the future. Or so says Facebook CEO Mark Zuckerberg. And while Dorsey (two-time, part-time CEO) touts the word "live" more than video, he's shown that they're on the same quest: to capture the attention of consumers, and the passion of creators. Video's where the eyes are, and therefore, the ad dollars (something Twitter desperately needs if it wants to appease its skeptical-if-not-increasingly-critical investors).
On Tuesday, Twitter released the Periscope Producer API, allowing creators to broadcast from external hardware and integrate software services to the app. This update means anyone can sign up for access and create high-end video for Periscope, similar to what you'd see shared on television—or, even more aptly—on YouTube.
Live video on Twitter's a bit confusing, at the moment.
Twitter now offers:
Twitter Live: High-end, live video streamed directly to Twitter, like what you saw at SXSW with "The Mashable Show" and every weekday with Bloomberg TV
Twitter Video: Video uploaded to Twitter.com, or the Twitter app, that isn't live.
Periscope:Live video taken via the Periscope app, or directly on the Twitter app .
Periscope Producer:High-end, live video streamed directly to the Periscope app, which can be shared to Twitter as well.
For the broadcaster, they've now got access to show professional content to Twitter's 310 million monthly active users (and anyone logged-out who chooses to access the site, or app). That's a much smaller audience compared to Facebook's nearly 2 billion monthly active users, but for some brands, that's good enough.
For example, PBS NewsHour has partnered with Twitter to share live video. Twitter, in its blog post on the announcement, also spotlighted Wild Earth, a daily safari which streams to Periscope.
"He’s not a celebrity, but his content is fucking awesome."
Periscope CEO Kayvon Beykpour had endorsed the channel, as well, in conversation with usearlier this year:
"He’s not a celebrity, but his content is fucking awesome. I go to bed and watch this," Beykpour said. "Every night I go to bed at 10 p.m. and then every morning at 9 a.m. they’re producing professional produced safaris in real-time."
For Twitter, Periscope Producer offers another way to share.
But, as noted above, it's also left people confused on what Periscope has become. As we reported last month, the thought at the top of many creators' minds: "In the wake of Twitter's decision to give up on Vine, there's a question that is hanging over Periscope: Could it be next?"
Beykpour says Periscope disappearing isn't gonna happen anytime soon. Indeed, as of today, Twitter has another product with the Periscope name.
Twitter also chalked up a bunch of partners to help them promote the new feature. Telestream’s Wirecastsoftware lets you control multiple devices including iOS and desktop cameras. Livestream’s Mevocamera has already been used as well as Switchboard Cloud’s web platform. Other partners are listed on this page.
One important aspect Twitter didn't discuss in its blog post or in conversation withusis monetization on the platform. Meanwhile, Facebook cut up big checks last year to a bunch of celebrities and media partners, and they're now experimenting with ad breaks in live videos.
Twitter's always been true to its core of not paying people to tweet, despite conspiracy theories that Kanye West receives some checks. That's come at a cost, however. During the time when Twitter desperately attempted to keep Vine afloat, the app's top creators suggested offering them money per video. But, the company refused. Cue: R.I.P. Vine.
However, some of its partners may be able to help with bringing in cash. Brandlive, for example, works with brands and retailers to introduce commerce to live videos. The copmany has worked with brands like GoPro, Nike and Walmart.
"The intersection of social interaction, video and commerce is on everyone's top priority list these days," Brandlive CEO Fritz Brumder said in a statement.
"We’ve always believed there’s something amazing happening in the intersection of e-commerce and video," he told Mashable. "We automate that whole process."
What'll happen to Periscope? And Twitter, at large, for that matter? Maybe you'll be able to watch it live, with all the production values your heart could possibly desire.
TopicsTwitter
Dramatic photo captures nun texting friends after Italy earthquake2024-09-20 05:50
巴薩西甲第3輪首發曝光:布教授回歸,天才小將領銜,萊萬攜兩大帝星衝鋒2024-09-20 05:12
碾壓局 !本澤馬超高票數當選歐足聯年度最佳球員2024-09-20 04:51
足球——意甲 :AC米蘭勝博洛尼亞2024-09-20 04:45
The five guys who climbed Australia's highest mountain, in swimwear2024-09-20 04:31
CCTV5直播梅西出戰法甲+國羽+中國女排+英超+意甲 ,5+轉中超+F1,APP轉德甲2024-09-20 04:15
英超第四輪前瞻,利物浦背水一戰,阿森納爭取擴大領先2024-09-20 04:02
“多米諾骨牌效應”來了 ,馬競有意簽下熱刺棄兒2024-09-20 03:57
Australian football makes history with first LGBT Pride Game2024-09-20 03:52
半場神劇情 !利物浦大將造4球,曼城02024-09-20 03:44
We asked linguists if Donald Trump speaks like that on purpose2024-09-20 06:27
哈蘭德帽子戲法助曼城逆轉 ,利物浦閃電九連鞭92024-09-20 06:26
巴薩西甲第3輪首發曝光 :布教授回歸,天才小將領銜 ,萊萬攜兩大帝星衝鋒2024-09-20 05:35
英超6強 ,僅利物浦0勝 !渣叔壓力大 :輸球後10年來最差開局2024-09-20 05:13
Daughter gives her 1002024-09-20 04:10
安布:尤文今天鬆開油門太早了,他們過早地開始控製比賽2024-09-20 04:09
尤文vs羅馬賽後評分:DV9破門6.9分 斯莫林7.5全場最高2024-09-20 04:05
750萬,巴薩吃虧,交易被攪亂,贏家變輸家 ,31歲球星比梅西強硬2024-09-20 04:03
These glasses hide a fitness tracker on your face2024-09-20 03:54
RAC1:巴薩以未來收入做擔保成功注冊孔德,拉波爾塔支付了保證金2024-09-20 03:46