时间:2025-04-02 10:02:18 来源:网络整理编辑:休閑
Most of us would agree we've made a purchase thanks to something we saw on TikTok or Instagram, from
Most of us would agree we've made a purchase thanks to something we saw on TikTok or Instagram, from influencer-content to the slew of advertisements we see daily. Meta, parent company to Facebook and Instagram, is helping brands and retailers push our collective consumption further, with a bunch of new, AI-powered updates.
SEE ALSO:Want to buy that viral TikTok Shop product? Think twice.Some of these new tools come to Meta's Advantage Suite, built for businesses to improve their ads. Now brands can "optimize" their videos, creating multiple variations of an ad so they're more personalized to each user. There's also an option to deliver product recommendations to a person based on their timeline, using branded videos or customer demonstration videos.
AI-based tools, which are increasingly being implemented by retail giants, are another addition: advertisers can now include external links to new products and sales in their Reminder ads, which have been around since 2023 and allow advertisers to send notifications around "upcoming moments." Alongside this, brands can highlight promotions and help people apply valid promo codes through Facebook and Instagram ads.
Finally, advertisers will be supported via Meta's AI to show people specific products at the centers of their catalog ads, using a tool called Advantage+ catalog campaigns.
Basically, shopping is being increasingly prioritized by social platforms — a decision that definitely supports advertisers but may also be tiring for consumers. Meta found that 79 percent of Gen-Z users on Instagram have purchased a product after viewing a Reel. For better or worse, social media is coming for more of your time, and of your money.
TopicsFacebookInstagramMeta
Whyd voice2025-04-02 09:34
郭田雨今麵見維澤拉眾隊友 已配臨時翻譯錯過熱身2025-04-02 09:14
曝巴甲巴伊亞俱樂部有意引進洛國富 已與球員開始接觸2025-04-02 09:10
米哈白血病複發 :這病還敢再來挑戰我 我要二度KO它2025-04-02 08:59
The five guys who climbed Australia's highest mountain, in swimwear2025-04-02 08:23
葡萄牙國腳談“於大寶散步” :他必須向前移動2025-04-02 08:08
魯尼:C羅當初傲慢又愛假摔 我14歲曾讓弗格森滾蛋2025-04-02 07:49
王霜:雖然梅西很優秀但更愛C羅 他是我的精神偶像2025-04-02 07:41
Australian football makes history with first LGBT Pride Game2025-04-02 07:32
黃健翔:人口不是足球的決定因素 印度人口過十億沒什麽用2025-04-02 07:31
Xiaomi accused of copying again, this time by Jawbone2025-04-02 09:57
葡萄牙國腳談“於大寶散步” :他必須向前移動2025-04-02 09:42
曝巴甲巴伊亞俱樂部有意引進洛國富 已與球員開始接觸2025-04-02 08:55
曝巴黎為梅西姆巴佩離隊未雨綢繆 替身鎖定盧卡庫2025-04-02 08:55
Early Apple2025-04-02 08:01
曝巴甲巴伊亞俱樂部有意引進洛國富 已與球員開始接觸2025-04-02 07:45
曝格雷米奧試圖簽下艾克森 高層:他確實在引援名單上2025-04-02 07:39
馮瀟霆複盤國足:於大寶作用非常關鍵 徐新展現不服輸精神2025-04-02 07:36
Watch MTV's Video Music Awards 2016 livestream2025-04-02 07:29
49球!凱恩升至英格蘭隊史射手榜第二 僅差魯尼4球2025-04-02 07:16