时间：2025-07-19 06:15:51 来源：网络整理编辑：休閑
Most of us would agree we've made a purchase thanks to something we saw on TikTok or Instagram, from
Most of us would agree we've made a purchase thanks to something we saw on TikTok or Instagram, from influencer-content to the slew of advertisements we see daily. Meta, parent company to Facebook and Instagram, is helping brands and retailers push our collective consumption further, with a bunch of new, AI-powered updates.
SEE ALSO:Want to buy that viral TikTok Shop product? Think twice.Some of these new tools come to Meta's Advantage Suite, built for businesses to improve their ads. Now brands can "optimize" their videos, creating multiple variations of an ad so they're more personalized to each user. There's also an option to deliver product recommendations to a person based on their timeline, using branded videos or customer demonstration videos.
An example of an advertisement made with Advantage+ catalog campaigns.Credit: Meta.AI-based tools, which are increasingly being implemented by retail giants, are another addition: advertisers can now include external links to new products and sales in their Reminder ads, which have been around since 2023 and allow advertisers to send notifications around "upcoming moments." Alongside this, brands can highlight promotions and help people apply valid promo codes through Facebook and Instagram ads.
Finally, advertisers will be supported via Meta's AI to show people specific products at the centers of their catalog ads, using a tool called Advantage+ catalog campaigns.
Basically, shopping is being increasingly prioritized by social platforms — a decision that definitely supports advertisers but may also be tiring for consumers. Meta found that 79 percent of Gen-Z users on Instagram have purchased a product after viewing a Reel. For better or worse, social media is coming for more of your time, and of your money.
TopicsFacebookInstagramMeta
Mall builds real2025-07-19 05:49
Here's all the merch you'll want from Justin Bieber's Purpose World Tour2025-07-19 05:42
GoPro's drone delayed until the holidays2025-07-19 05:41
Coworkers Photoshopped a sleeping intern into an affectionate meme2025-07-19 05:36
This coloring book is here for all your relationship goals2025-07-19 05:35
Fort McMurray wildfire has burned area larger than entire city of Chicago2025-07-19 05:34
Vice adds 6 new digital channels, 20 more TV channels worldwide2025-07-19 05:26
Is the iPhone 7 going to have a damn headphone jack or not?2025-07-19 05:19
Xiaomi accused of copying again, this time by Jawbone2025-07-19 05:15
Drake and Fred Armisen will host the final 'SNL' episodes of the season2025-07-19 05:06
Tyler, the Creator helped Frank Ocean celebrate 'Blonde' release in a delicious way2025-07-19 06:15
This is how stunning VR video from GoPro's Omni camera looks2025-07-19 06:06
Chinese miners are nearly unrecognizable at the end of work2025-07-19 05:53
Seth MacFarlane heads to space 300 years from now in big TV comeback2025-07-19 05:41
PlayStation Now game streaming is coming to PC2025-07-19 04:45
Instagram's new business profiles spotted in the wild2025-07-19 04:43
Seth MacFarlane heads to space 300 years from now in big TV comeback2025-07-19 04:15
Fort McMurray wildfire has burned area larger than entire city of Chicago2025-07-19 04:11
New Zealand designer's photo series celebrates the elegance of aging2025-07-19 03:32
Prince's family planning memorial service to remember him 'the right way'2025-07-19 03:31
