时间:2024-09-20 08:42:17 来源:网络整理编辑:娛樂
Cher's virtual closet in the 1995 film classic Clueless is one of the most coveted futuristic tech s
Cher's virtual closet in the 1995 film classic Clueless is one of the most coveted futuristic tech suggestions of the pre-Y2K era. It's also the closest comparison Google has for its latest virtual try-on tool, which uses a new AI model to offer an online shopping experience that's nearly as customizable as the one owned by the Beverly Hills fashionista.
Launched today, Google's virtual try-on (VTO) seeks to make the online shopping experience more like the process of buying apparel in-store, with realistic image try-ons that provide more size- and skin-tone-inclusive options for online customers, as well as apparel choices that mimic the service a customer would get with a personal sales associate, Google explains.
"42 percent of online shoppers don’t feel represented by images of models and 59 percent feel dissatisfied with an item they shopped for online because it looked different on them than expected," the company wrote in its announcement. "Our new guided refinements can help U.S. shoppers fine-tune products until you find the perfect piece. Thanks to machine learning and new visual matching algorithms, you can refine using inputs like color, style, and pattern. And unlike shopping in a store, you’re not limited to one retailer: You’ll see options from stores across the web. You can find this feature, available for tops to start, right within product listings."
SEE ALSO:Apple avoids the AI trap at WWDCThe new tech is marketed as the most advanced version of what we've come to know as Augmented Reality (AR) try-on options, like the Metaverse makeup experiences released last year, the many beauty filters introduced regularly on TikTok, or brand-based marketing gags like Gucci's entirely virtual shoe offering. Amazon's even tried out its own AR tool for virtually trying on shoes and eyeglasses.
Google's new tech uses a different process that combines its Shopping Graph, the company's worldwide database of shopping information, with a process known as "diffusion." In diffusion, Google explains, extra pixels (known as "noise") are gradually added to an image and then removed, leaving behind an imprint or reconstruction of the original image. When that's utilized in an AI model trained with a library of images showing human models wearing garments in different poses (rather than a collection of text data, like a large language model or LLM) it results in shoppers being able to generate a new, more accurate, try-on image.
Credit: GoogleGoogle also says its virtual try-on goes beyond other forms of AR options by offering a wider selection of diverse — although still limited — human models and increasing the ability of shoppers to select a model that looks like them to make more informed shopping choices.
Credit: Google"Our new generative AI model can take just one clothing image and accurately reflect how it would drape, fold, cling, stretch and form wrinkles and shadows on a diverse set of real models in various poses. We selected people ranging in sizes XXS-4XL representing different skin tones (using the Monk Skin Tone Scale as a guide), body shapes, ethnicities and hair types," the company wrote.
Unlike the AI passes of brands like Levi's, which opted to forgo human models for AI-generated diversity, Google is attempting to combine real-life human variability with the complexity of AI. Other applications of AI and AR have proven to be limited in their training, with a lack of diversity in their creation that leads to real-life consequences for people of color using them — making Google's explicit effort to expand its data input for the virtual try-on AI model notable.
SEE ALSO:TikTok beauty filters can be super realistic—unless you're a person of colorBut the question remains if the new tool will actually have a lasting, broad impact on building AI with diversity in mind. At the very least, the new virtual try-on tool takes a significant step beyond other offerings on the market, acknowledging shoppers with a range of body shapes and appearances (and their potential purchasing might) in a suggestion that AI could be used to promote fashion inclusivity. Guess it's time for a summer closet upgrade.
TopicsArtificial IntelligenceSocial Good
The U.S. will no longer have the final say on internet domain names2024-09-20 08:34
巴西夢之隊:貝利+大羅小羅 裏瓦爾多隻能去3隊2024-09-20 08:29
中澳三線PK:國足整體有差距 中前場唯有一搏2024-09-20 08:24
官方:皇馬簽下18歲中場卡馬文加 雙方簽約至2027年2024-09-20 08:15
Dog elected for third term as mayor of Minnesota town2024-09-20 08:08
曝C羅有望重披曼聯7號戰袍 紅魔已向英超提出申請2024-09-20 07:52
官方 :威廉和阿森納解約 棄2000萬鎊薪金重返巴甲2024-09-20 07:33
被C羅擠走 ?曝曼聯邊鋒詹姆斯將3000萬鎊轉會利茲2024-09-20 07:16
Nate Parker is finally thinking about the woman who accused him of rape2024-09-20 07:00
周最佳:萊萬戴帽奪MVP 國米新援首秀2球領強陣2024-09-20 06:56
Major earthquake and multiple aftershocks rock central Italy2024-09-20 08:27
曼聯選C我選B!曝利物浦鎖定B羅 國米給錢就賣?2024-09-20 08:15
海港結束兩周假期集合外援四缺一 邁斯托羅維奇歸隊2024-09-20 08:12
國足中澳戰23人名單賽前6小時確定 大概率全攻全守2024-09-20 07:46
Olympian celebrates by ordering an intimidating amount of McDonald's2024-09-20 07:26
中乙衝甲組9月1日開賽青島海牛最被看好 首輪天王山之戰2024-09-20 07:20
淚目 !C羅 :對曼聯的愛永不消逝 回歸隻為弗格森2024-09-20 07:05
海港主帥談國足:國腳要有信心 戰澳大利亞有不小機會2024-09-20 06:59
Slack goes down again, prompting anxiety everywhere2024-09-20 06:53
曝孔蒂已找到新工作 擔任意天空體育歐冠解說嘉賓2024-09-20 05:58