时间:2024-09-20 09:05:18 来源:网络整理编辑:娛樂
Most of us would agree we've made a purchase thanks to something we saw on TikTok or Instagram, from
Most of us would agree we've made a purchase thanks to something we saw on TikTok or Instagram, from influencer-content to the slew of advertisements we see daily. Meta, parent company to Facebook and Instagram, is helping brands and retailers push our collective consumption further, with a bunch of new, AI-powered updates.
SEE ALSO:Want to buy that viral TikTok Shop product? Think twice.Some of these new tools come to Meta's Advantage Suite, built for businesses to improve their ads. Now brands can "optimize" their videos, creating multiple variations of an ad so they're more personalized to each user. There's also an option to deliver product recommendations to a person based on their timeline, using branded videos or customer demonstration videos.
An example of an advertisement made with Advantage+ catalog campaigns.Credit: Meta.AI-based tools, which are increasingly being implemented by retail giants, are another addition: advertisers can now include external links to new products and sales in their Reminder ads, which have been around since 2023 and allow advertisers to send notifications around "upcoming moments." Alongside this, brands can highlight promotions and help people apply valid promo codes through Facebook and Instagram ads.
Finally, advertisers will be supported via Meta's AI to show people specific products at the centers of their catalog ads, using a tool called Advantage+ catalog campaigns.
Basically, shopping is being increasingly prioritized by social platforms — a decision that definitely supports advertisers but may also be tiring for consumers. Meta found that 79 percent of Gen-Z users on Instagram have purchased a product after viewing a Reel. For better or worse, social media is coming for more of your time, and of your money.
TopicsFacebookInstagramMeta
Pole vaulter claims his penis is not to blame2024-09-20 09:04
'House of the Dragon' time jump: What do the characters look like now?2024-09-20 08:51
Wordle today: Here's the answer, hints for September 262024-09-20 08:50
Harry Styles responded to the Chris Pine spitting thing. His quote is truly something.2024-09-20 08:11
New Zealand designer's photo series celebrates the elegance of aging2024-09-20 08:05
How to use iOS 16's door detection in Apple's magnifier app2024-09-20 07:41
TikTok bans politicians and political parties from monetizing on the platform2024-09-20 07:14
Wordle today: Here's the August 3 Wordle answer and hints2024-09-20 07:11
Old lady swatting at a cat ends up in Photoshop battle2024-09-20 07:01
Android 13 update begins rolling out on Google Pixel phones2024-09-20 06:51
You will love/hate Cards Against Humanity's new fortune cookies2024-09-20 08:51
New AirPods Pro earbuds could debut at Apple event this week2024-09-20 08:44
Wordle today: Here's the August 3 Wordle answer and hints2024-09-20 08:29
11 best hiking apps so you can step away from the screen2024-09-20 08:15
This 'sh*tpost' bot makes terrible memes so you don't have to2024-09-20 08:04
Discord is coming to Xbox: What we know so far2024-09-20 07:53
Tesla to drastically raise price of Full Self2024-09-20 07:50
12 Chrome extensions that will help you save time2024-09-20 07:47
Researchers create temporary tattoos you can use to control your devices2024-09-20 06:47
Software engineer creates AI that identifies anonymous faces in WWII photos2024-09-20 06:19