时间:2025-04-26 17:47:59 来源:网络整理编辑:焦點
UNIVERSAL CITY, California — Tesla CEO Elon Musk tied together some of the disparate threads o
UNIVERSAL CITY, California — Tesla CEO Elon Musk tied together some of the disparate threads of his company's various grand ambitions in a product launch event here at Universal Studios Friday night.
The event — Tesla's first major unveiling since announcing plans to acquire Musk's cousin's company SolarCity in August — centered on a couple new products: a household battery outfit and a new type of rooftop solar panel.
SEE ALSO:The dangers of Tesla's overstated safety claimsThe revamped Powerwall 2.0 is an updated iteration of the company's sleek, rectangular household battery attachment, a 200-plus-pound energy storage unit with twice the capacity of its predecessor.
Tweet may have been deleted
Musk also demonstrated Tesla's new line of solar shingles, actual panel-infused roofing designed to more inconspicuously camouflage with the average house. He claimed the textured-glass tiles would be more durable than most other roofs and appeal to people who might not warm to the idea of unwieldy utilitarian slates atop their houses.
The event was held in a version of the Desperate Housewives neighborhood set seemingly populated by brand-loyal families of early adopters. Solar shingles graced the roofs of many houses, and a Tesla sat in every driveway.
"Check out this sweet roof,” Musk said of one of the homes.
Tweet may have been deleted
The rollout comes at a rough time for Tesla and its sister company SolarCity. Investors, seemingly frustrated with the two companies' lavish spending and the opaque logic behind their merger proposition, have somewhat gouged the stock prices of both businesses.
Tweet may have been deleted
At the time the merger plan was announced, many wondered what the automaker could possibly want with a money-losing solar panel company.
Speaking to a crowd of investors, media and brand enthusiasts Friday night, Musk sought to at least partially clear up the rationale.
Tesla has never been strictly a car company, Musk contended.
"The purpose of Tesla was to advance sustainable energy," he said. "There's no shortage of car companies in the world."
Musk says his vision has always been bigger than simply automobiles, echoing language from his "master plan" document in which he describes his goal as a"vertically integrated energy company offering end-to-end clean energy products to our customers."
That essentially means that Musk wants to integrate home power generation, cars and car chargers and energy storage into a single reliable system.
Tweet may have been deleted
Each of the various components of that platform will naturally carry Tesla's stylish branding and, presumably, its engineering prowess, bringing a flashy face to an industry not exactly known for being sexy.
"Just like with electric cars — where they didn't look good; they had low range and low performance; they were like a golf cart," Musk said. "We need to make solar as appealing as electric cars."
The set-up would also conceivably allow for the addition of endless gadgets to orbit the home power network, giving Tesla its own version of a walled garden á la Apple.
Of course, substantial challenges stand in the way of this lofty scheme — both from slow-moving regulators and strong-arming utilities.
It's not clear whether Tesla has the resources and power to realize such a plan. Wall Street certainly doesn't seem to think so at the moment.
But Musk, who recently committed to send a manned mission to settle Mars with his SpaceX venture, is not one to be deterred by astronomical odds.
"Global warming is a serious crisis, and we need to do something about it," Musk said. "We need to do everything we possibly can to accelerate the transition to sustainable energy."
"Save us, Elon!" an enthusiastic crowd member called out.
TopicsSustainabilityTeslaElon Musk
Snapchat is about to explode in popularity, report says2025-04-26 17:19
曝卡瓦尼決定今夏離開曼聯 自由身加盟博卡青年2025-04-26 16:52
親爹宣 !父親 :卡瓦尼年中回南美 他和博卡談好了2025-04-26 16:45
西媒列巴薩逆轉巴黎10大理由 重演諾坎普奇跡?2025-04-26 16:32
Aly Raisman catches Simone Biles napping on a plane like a champion2025-04-26 16:18
儒尼奧爾:亞泰是有潛力的球隊 團隊成績在個人榮譽之上2025-04-26 16:14
卡拉格:利物浦如今像精神層麵的侏儒 前四很遙遠2025-04-26 16:05
中國足球整體環境降至冰點 薪水要回歸理性範疇2025-04-26 16:04
Teacher absolutely nails it with new homework policy2025-04-26 15:54
李昂有望加盟海港 江蘇“停運”如何界定成關鍵2025-04-26 15:47
New Zealand designer's photo series celebrates the elegance of aging2025-04-26 17:22
14場20球刷爆歐冠紀錄 !哈蘭德扛著全隊前進2025-04-26 17:22
歐冠再次敗北!C羅又浪費一年 尤文生涯就此結束?2025-04-26 17:16
記者:小克魯伊夫仍正常率深足備戰 近期主帥還是他2025-04-26 16:57
Singapore gets world's first driverless taxis2025-04-26 16:48
淘汰後甩鍋C羅 ?皮爾洛戰術失誤 或進入下課倒計時2025-04-26 16:37
還沒回來!保利尼奧曬家人遊玩照片 與妻子秀恩愛2025-04-26 16:36
亞特蘭大中場:如何翻盤皇馬 ?先讓我們11個人上場2025-04-26 16:22
The Weeknd teases new music in Instagram post2025-04-26 15:58
儒尼奧爾:亞泰是有潛力的球隊 團隊成績在個人榮譽之上2025-04-26 15:42