时间:2025-04-26 22:47:32 来源:网络整理编辑:焦點
Nostalgia never truly goes out of style, but there is much to unpack in the latest collection from M
Nostalgia never truly goes out of style, but there is much to unpack in the latest collection from Mayfair Group, an ad agency turned viral Instagram brand that describes itself as "your internet hype team." The company's most recognizable product is a sweatshirtthat says "Empathy," which it sells alongside clothing emblazoned with sayings like "It costs zero dollars to be a nice person" and "Just be fucking kind."
A recent Instagram post announced their latest line, a play on the logo-laden celebrity culture of the early 2000s.
View this post on Instagram
The "Boundaries are hot!" collection is, of course, a take on Paris Hilton's once-omnipresent catchphrase "That's hot!" and her proclivity for Von Dutch hats. The white "Mayfair" scrawl is a reference to Ed Hardy's hold on celebrity fashion of the era. And "Dump 'Em & Love Yourself" is a play on Britney Spears' paparazzied "Dump Him" tee.
But the real head scratcher is the three-piece Tumblr line: a $68 "I
No self-respecting Tumblr girl would ever wear one of these pieces. Like ever. The line is a pretty transparent attempt to cash in on Gen Z's current revivalof early '00s style and tech.
But Tumblr apparently collaborated with Mayfairon this collection, which means that they, in a way, endorse the idea of Tumblr as a relic of the early aughts. That goes against the company's recent insistencethat the brand is still very much alive, especially amongst Gen Z users. Then again, if Gen Z can find Tumblr as cool to revisit as wired headphones, maybe the platform will find itself on the precipice of a second coming.
SEE ALSO:It's time to turn your vintage tech into a fashion statement. And more 2022 trend predictions.Tumblr recently dropped its own line of limited-edition merchto celebrate its 15-year anniversary. It reflects the cool, quirky vibrance of the artists that keep the platform alive. The two lines are compelling evidence that the platform is as confused as ever about its position in the zeitgeist. Does Tumblr want to be seen as a flourishing eden for artistic expression or as a has-been seeking to be revived?
TopicsSocial MediaTumblr
Give your kitchen sponge a rest on this adorable bed2025-04-26 22:20
滄州VS深足首發:阿奇姆彭搭卡爾德克 王永珀先發2025-04-26 22:18
巴黎官方:內馬爾內收肌疼痛 無緣歐冠對陣萊比錫2025-04-26 22:06
馬競VS利物浦前瞻 :紅軍複仇路坎坷 蘇神麵對舊主2025-04-26 22:06
Olympics official on Rio's green diving pool: 'Chemistry is not an exact science'2025-04-26 21:48
巴托梅烏:我為留下梅西付出很多 本可簽下姆巴佩2025-04-26 21:47
國足人手充裕暫不補招新人 費南多年內無緣代表球隊出戰2025-04-26 21:37
D組又亂了 !礦工掉隊 皇馬國米和謝裏夫爭出線資格2025-04-26 21:33
Despite IOC ban, Rio crowds get their political messages across2025-04-26 21:22
滄州VS深足首發 :阿奇姆彭搭卡爾德克 王永珀先發2025-04-26 20:13
17 questions you can answer if you're a good communicator2025-04-26 22:25
深足戰滄州可派出最強鋒線 實力+士氣均遠勝對手2025-04-26 21:59
天使變惡魔 !格列茲曼雙響+染紅 1數據創隊史紀錄2025-04-26 21:53
英超某球星害怕公布同性戀遭網暴 正接受心理治療2025-04-26 21:35
This company is hiring someone just to drink all day2025-04-26 20:45
孫可2場3球寶刀未老 深足申花強強對話值得期待2025-04-26 20:30
天使變惡魔 !格列茲曼雙響+染紅 1數據創隊史紀錄2025-04-26 20:18
陶強龍慶祝進球飛踢角旗杆斷成三截 賽後致歉2025-04-26 20:13
Tyler, the Creator helped Frank Ocean celebrate 'Blonde' release in a delicious way2025-04-26 20:05
河南隊晉級欲刷新足協杯最好成績 下輪對手為中甲球隊2025-04-26 20:02