时间:2025-04-26 20:07:36 来源:网络整理编辑:焦點
When YouTube star Emma Chamberlain announced her coffee line, she got roasted almost immediately. Th
When YouTube star Emma Chamberlain announced her coffee line, she got roasted almost immediately. The anger makes sense: Chamberlain has been criticized for overpriced merchbefore, and her “coffee bags” — tea bags containing coffee grounds for single-cup brewing — cost $60 for a pack of 30.
Thank god they make delicious coffee.
Chamberlain isn’t the first to dip her toe into coffee bags. In fact, Chamberlain Coffee is a collaboration with Steeped Coffee, which has been around since 2017. Nor is she the first influencer to release a coffee line. Remember Connor Franta’s coffee subscription service?
It makes particular sense, though, for Chamberlain to get into the coffee business. While not an incredibly unique trait, loving the stuff is a core part of her brand. Steeped Coffee is a natural fit, too. Chamberlain famously loves making cold brew at home, which the coffee bag facilitates well, and the company’s compostable packaging and environmentalist ethos feels very VSCO girl, an archetype Chamberlain played a huge role in popularizing.
In Chamberlain's video announcing the line, she is visibly, believably excited. “This is my baby,” she says to her followers. “You guys are really important people in my life, and in a sense, [Chamberlain Coffee] is our coffee bonding.”
So as far as product launches go, coffee is a perfect choice for Chamberlain. But her critics are right: This coffee is too expensive.
If you buy a 30-pack of Chamberlain Coffee bags, each cup you brew will effectively cost $2. That might save you a bit of cash if you stop at a coffee shop every day, sure, but for people who make coffee at home, using a bag every day is so expensive as to be out of the question. The move, probably, is to save Chamberlain Coffee for specific occasions where quick single-serve coffee is best — camping, for example, or mornings where you'll be late for work unless you brew on the go. Be like a cat with salami: Have little a Chamberlain Coffee, as a treat.
SEE ALSO:The preferred methods of extreme Instagram lurkersThe packaging (which is very pretty) suggests placing each bag into a mug, pouring 8oz of hot water over it slowly, dunking the bag repeatedly for 15 seconds, then leaving it to steep for five minutes. Chamberlain says in her video, however, that she prefers a stronger cup, so she steeps for 10. This is also what I’d suggest, to the point that 10 minutes should probably be the minimum.
View this post on Instagram
I’d also suggest using a larger coffee cup than you usually do. While the bags are similar in shape to teabags, they are roughly twice their size and a little difficult to dunk without splashing hot water on yourself. Or maybe I have the dexterity of a two-year-old.
Despite these quirks, the process is remarkably easy and straightforward. And the result is delicious — smooth, fruity, and mostly grit-free. It definitely doesn’t taste like instant coffee.
The bags also made great homemade cold brew. (Can you imagine if they didn't? A bad cold brew from a diehard fan like Chamberlain would be a bummer.) To make your cold brew Emma-style, place three bags into a large mason jar of ice water, cover it, then put it in the fridge overnight. Did you just pay $6 to make your own jar of cold brew? Yes, you did. But you probably knew what you were getting into anyway.
It's unlikely that Chamberlain launched this project assuming it would become the go-to beverage for coffee snobs who don't know who she is. It's far more likely than she — and her team — knew that its audience would be her millions of fans, who are interested in becoming part of Chamberlain's world through any means offered. Is this coffee a practical everyday grocery item? No, and it's not intended to be one. It's intended to be merch.
So those of you who aren't Chamberlain stans will want to skip this. Tip: A 30-pack of regular Steeped Coffee is $39.99 — still pricey but not aspricey — so pick that up if you're looking to give the coffee bag format a try.
If you know a die-hard Chamberlain fan, though, you know what to get them for their next birthday. Just be sure to grab a mason jar for them, too.
TopicsReviewsYouTube
Two states took big steps this week to get rid of the tampon tax2025-04-26 19:56
森保一:眼含熱淚因被國歌打動 比賽結果出乎意料2025-04-26 19:39
9球!盧森堡成C羅“最愛” 總裁職業生涯58次戴帽2025-04-26 19:33
多家英媒:曼城續約福登達協議 預計將在下周官宣2025-04-26 19:29
Cat gets stuck in the most awkward position ever2025-04-26 19:28
西蒙尼:巴薩沒了梅西 意味著每個賽季會少進30球2025-04-26 19:10
遺憾!國足終場前曾有扳平良機 洛國富貪功阿蘭不滿2025-04-26 18:32
輸不起 !波蘭球員遭主隊球迷襲擊 比賽因此一度中斷2025-04-26 18:18
Tributes flow after death of former Singapore president S.R. Nathan2025-04-26 18:04
時隔2年泰山重回主場足協杯輕鬆晉級 下輪上演齊魯德比2025-04-26 17:27
You can now play 'Solitaire' and 'Tic2025-04-26 19:43
搜狐體育力邀三大業內資深專家 深度複盤中沙之戰2025-04-26 19:43
山東隊六國腳缺陣遭中甲隊阻擊 費萊尼扛旗一錘定音2025-04-26 19:03
河北隊領隊:踢足協杯克服了很多困難 差旅費都是教練組墊付2025-04-26 18:45
'The Flying Bum' aircraft crashes during second test flight2025-04-26 18:41
李毅:4場丟9球確實有點多 洛國富和阿蘭搭雙前鋒會更好2025-04-26 18:38
西蒙尼:曾給蘇牙打電話 詢問梅西加盟馬競可能性2025-04-26 18:38
吉田麻也:勝澳洲讓自己鬆口氣 客場再戰非常艱難2025-04-26 18:38
Snapchat is about to explode in popularity, report says2025-04-26 18:23
熱議國足不敵沙特:最差的是中場 李鐵要明確思路2025-04-26 18:10