时间:2024-09-20 08:36:02 来源:网络整理编辑:探索
Are you tired of doubting information from the news media? Fed up with America's public institutions
Are you tired of doubting information from the news media? Fed up with America's public institutions?
Well, you're in luck, because a new survey has revealed one surprising source that Americans trust in increasing numbers: advertising.
SEE ALSO:It only took us five minutes to find a big brand advertising on a hate group's YouTubeA report released by market research firm YouGov on Monday found the American public's faith in the ads they see has grown over the past few years, just as trust in mass-media news, government and other institutions sinks to new lows.
Nearly three quarters of people surveyed now say they think advertising is generally "honest" -- a 16 percent jump from March of 2014.
Only six in 10 people say they actually trustthe medium, but that's still one more than three years ago.
Another recent study from research firm MarketingSherpa found similarly high marks for advertising. But it also showed that the data varied considerably across different types of ads. Eight in 10 people trusted print and television, but, unsurprisingly, only around half could say the same for digital ads.
Meanwhile, surveys show news organizations polling at historic lows when it comes to trust. The latest Gallup poll last fall found that only three in 10 people had "a great deal" or "a fair amount" of trust in mainstream media -- and only 14 percent of Republicans.
Eight in 10 people trusted print and television, but, unsurprisingly, only around half could say the same for digital ads.
More generally, Gallup found that trust in key American institutions, including Congress, organized religion and police as well as media, hovers around the same rate on average.
These numbers have been eroding for decades, but they've also been exasperated by a particularly divisive political climate in recent years.
The disparity certainly suits the tastes of America's president. Donald Trump loves nothing more than belittling the media, and he's been happy to turn his administration into a vehicle for selling his family's products.
The report also comes as the lines between media, entertainment and advertising have become more blurred than ever. New types of ads like sponsored posts on news sites, often-undisclosed celebrity plugs and camouflaged native ads have made paid promotion tougher to spot.
And perhaps that's the answer: People think identifiable ads are more honest than the press, because at least then they know what they're being sold.
TopicsGovernment
Honda's all2024-09-20 08:12
某中甲隊向球員開出月薪7千合約 並要求簽3年長約2024-09-20 08:06
弗蘭:我夢想能為這支馬競踢球 西蒙尼開創新紀元2024-09-20 08:05
不隻C羅會跳高!哈蘭德爆炸彈跳 震撼力更勝總裁2024-09-20 07:45
PlayStation Now game streaming is coming to PC2024-09-20 07:40
英媒 :弗格森3年前腦梗險些離世 自曝已無法說話2024-09-20 07:31
巴薩酸不酸?蘇亞雷斯斬獲西甲第17球 已超上賽季2024-09-20 07:28
奧斯卡手術後狀態很好 可趕上4月20日中超新賽季2024-09-20 07:23
Is Samsung's Galaxy Note7 really the best phone?2024-09-20 07:00
皇馬已向拉莫斯提供1+1續約合同 要求3月底前答複2024-09-20 05:57
Here's George Takei chilling in zero gravity for the 'Star Trek' anniversary2024-09-20 07:58
足協公告昆山隊進行股權轉讓 原資方不再持有全部股份2024-09-20 07:37
黔驢技窮 !克洛普一條道走到黑 無計可施or擺爛 ?2024-09-20 07:09
某中甲隊向球員開出月薪7千合約 並要求簽3年長約2024-09-20 07:01
'Rocket League' Championship Series Season 2 offers $250,000 prize pool2024-09-20 06:56
上海海港一線隊門將僅剩2人 杜佳有望自由身加盟2024-09-20 06:53
弗裏克 :哈蘭德來拜仁接班萊萬?生活中沒有不可能2024-09-20 06:38
曼城VS曼聯首發:德布勞內對決B費 拉什福德出戰2024-09-20 06:30
Michael Phelps says goodbye to the pool with Olympic gold2024-09-20 05:52
拉波爾塔要挖深圳主帥 瓜帥發來賀電:巴薩萬歲2024-09-20 05:51