时间:2025-04-26 18:24:17 来源:网络整理编辑:探索
Just earlier this week, Elon Musk's X announcedthat it was suing the constituent members of an initi
Just earlier this week, Elon Musk's X announcedthat it was suing the constituent members of an initiative known as the Global Alliance for Responsible Media (GARM).
On Thursday, just days after X's federal antitrust lawsuit was filed, the organization behind GARM, the World Federation of Advertisers (WFA), announced that it was dissolving GARM. The WFA and several corporations were the suit's named defendants, not GARM itself.
X claimed in its lawsuit that WFA and a number of its major advertising members "conspired" to “collectively withhold billions of dollars in advertising revenue”
After the news was announced, X CEO Linda Yaccarino took to X to celebrate GARM's end. However, at least one adtech watchdog is claiming that this might actually backfire for X.
According to a letter from the WFA that was sent to its members, as first reported by Business Insider, the group was "discontinuing" GARM as a result of X's lawsuit as the initiative was a non-profit with limited resources. The GARM initiative, which helped members avoid advertising on harmful websites, was staffed by only two full-time employees.
However, the WFA will continue on and challenge X's lawsuit, saying they committed no wrongdoing.
The Republican-led House Judiciary Committee, whose report was used by X in its lawsuit, deemedGARM's closure a "big win for the first amendment."
Tweet may have been deleted
X CEO Linda Yaccarino quoted the House Judiciary Committee post in her own reply.
"No small group should be able to monopolize what gets monetized," Yaccarino said. "This is an important acknowledgement and a necessary step in the right direction. I am hopeful that it means ecosystem-wide reform is coming."
Mashable reached out to X for comment. In a reply, X emailed a link to Linda Yaccarino's statement above.
However, Check My Ads, an adtech watchdog that has successfully taken on hateful websites and ad platforms that serve advertising on them, says that X's celebration is premature.
"Advertisers know a bad ad placement when they see one," said Claire Atkin, co-founder of Check My Ads, in a statement provided to Mashable. "The reality is today’s decision means even more advertisers will flee X, and quickly so they’re not targeted in the future."
In an analysisof GARM's closure on its own website, Check My Ads' founders say that the more likely outcome is that advertisers will now be less likely to advertise on X as they won't base advertising decisions on GARM's recommendation. Check My Ads points out that X was just toutinghow it was reinstated into GARM just last month.
X posted that the reinstatement was part of its "deep commitment to brand safety."
Tweet may have been deleted
So to recap, X had just regained GARM as an ally, and then it filed a lawsuit, apparently causing its ally to disband, leaving — assuming it really was a monopoly — no comparable initiative in existence to recommend that advertisers make deals with X.
"Everyone can see that advertising on X is a treacherous business relationship for advertisers," Atkin's said in Check My Ads' statement to Mashable. "And we know, based on public reporting, X doesn’t have all that many to lose."
TopicsSocial MediaTwitterAdvertisingElon MuskPolitics
Balloon fanatic Tim Kaine is also, of course, very good at harmonica2025-04-26 18:21
Apple iPhone and Samsung Galaxy dominated the top phone sales of 20192025-04-26 17:55
This 'internet treasure hunt' doles out passwords to premium subscriptions2025-04-26 17:54
I'm obsessed with 'The Circle' and its ridiculous voice assistant2025-04-26 17:51
Richard Branson 'thought he was going to die' in bike accident2025-04-26 17:49
Enjoy those Uber Select rides while you can2025-04-26 17:36
I used emoji to order groceries2025-04-26 17:16
The 10 most anticipated movies of 20202025-04-26 17:15
What brands need to know about virtual reality2025-04-26 16:58
All the electric vehicle charging stations broken down, state by state2025-04-26 15:41
Photos show the Blue Cut fire blazing a path of destruction in California2025-04-26 18:13
Samsung spams random users with bogus 'Find My Mobile' notification2025-04-26 18:12
Headphones designed to save your life from reckless drivers2025-04-26 18:06
Bank of America and others prefer location tracking over travel alerts2025-04-26 17:36
Over 82,000 evacuate as Blue Cut fire rapidly spreads in southern California2025-04-26 17:26
'Bojack Horseman' ends its run delivering what everyone deserves2025-04-26 16:28
BMW's i4 electric concept car is finally here, and it's got a huge grille2025-04-26 16:27
Billie Eilish looking confused AF at the Oscars is a real meme mood2025-04-26 15:51
Two states took big steps this week to get rid of the tampon tax2025-04-26 15:43
When is it OK to talk about being horny?2025-04-26 15:41