时间:2025-04-04 05:09:52 来源:网络整理编辑:知識
The Miami Heat announced partnered with esports organization Misfits today, joining the growing list
The Miami Heat announced partnered with esports organization Misfits today, joining the growing list of traditional sports teams and individuals testing the esports waters with investments and acquisitions.
With the Heat's new (undisclosed) stake in Misfits, the NBA franchise will help the esports organization with marketing, branding, retail, driving revenue and outfitting its players. Misfits, which has teams and players in Overwatch, League of Legends, Super Smash Bros., Hearthstoneand Heroes of the Storm, has already rebranded to match the Heat's colors.
Tweet may have been deletedSEE ALSO:7 things to expect in esports in 2017
"What we saw was an opportunity to partner with somebody who could help us reach this millennial audience while at the same we could help them reach a more mainstream audience," Michael McCullough, executive vice president and chief marketing officer of the Heat, said in a statement.
The Heat certainly have quite a bit more to offer to Misfits as the no. 1 retailing team in the NBA, but Misfits aren't nobodies in the world of esports, despite forming as recently as May 2016. Misfits' Overwatchteam has recently won the OverwatchOpen and DreamHack Winter, cementing them as one of the top squads in the scene. Meanwhile the League of LegendsMisfits franchise finished first in the 2016 spring and summer European Challenger Series and qualified for the 2017 spring European Championship Series (which is the top league in League).
Tweet may have been deleted
With the support of a well-established NBA franchise, Misfits will be able to focus on building and improving their existing teams and continuing to expand into new games. Misfits just jumped into Hearthstonein December, signing four top-level players.
Over the past year, NBA legends Shaquille O'Neal and Magic Johnson have invested in esports teams, current NBA player Jonas Jerebko acquired the esports franchise Renegades and the Philadelphia 76ers acquired Team Dignitas. Team owners from franchises like the Sacramento Kings, Golden State Warriors, Los Angeles Dodgers and Milwaukee Bucks have created, acquired and invested in esports teams over the past few months. People are paying attention to the growing status of esports.
The esports industry itself was estimated to be worth almost $900 million in July and that number is only expected to rise. The biggest money-making factors are sponsorships and advertising, which is where many established sports franchises have a lot of experiences with. The smallest money maker is merchandising, but that could change as these merch titans move into the scene.
TopicsEsportsGamingLeague Of Legends
Watch MTV's Video Music Awards 2016 livestream2025-04-04 04:48
時光終結!三德子離任 給曼聯留下3倍市值+3座獎杯2025-04-04 04:40
曝國足12強賽贏球獎不隻600萬 記者:把省下的錢發女足2025-04-04 04:28
西班牙人官方:結束了國家隊比賽的武磊已返回球隊2025-04-04 04:26
Visualizing July's astounding global temperature records2025-04-04 03:55
拜仁主帥納格爾斯曼:會少睡覺熬夜看北京冬奧會2025-04-04 03:49
西媒:巴薩將全力追逐哈蘭德 莫拉塔自薦夏窗加盟2025-04-04 03:06
希臘足球賽場心碎一幕 一名21歲球員因心髒驟停去世2025-04-04 03:04
Fyvush Finkel, Emmy winner for 'Picket Fences,' dies at 932025-04-04 02:56
熱議中國女足殺入亞洲杯決賽:謝謝姑娘們再一次拯救了整個行業2025-04-04 02:27
Honda's all2025-04-04 04:52
武漢隊官宣與明天完成續約 :積極恢複後 新的一年中虎力全開2025-04-04 04:35
王霜:姐妹們!為你們驕傲你 永遠可以相信中國女足2025-04-04 04:34
致敬 !曼聯對手一人曾患癌症 化療4個月重返賽場2025-04-04 04:34
There's a big piece of fake chicken stuck to this phone case2025-04-04 04:31
C羅取關青木惹怒隊友 未被定罪就遭棄 更衣室再分裂2025-04-04 03:51
西媒:皇馬陣中11人出場機會寥寥 安帥不信任他們2025-04-04 03:41
糟心!C羅生日夜卻成罪人 14年後再次罰丟曼聯點球2025-04-04 03:29
Old lady swatting at a cat ends up in Photoshop battle2025-04-04 03:23
離譜 !讓人笑岔氣的烏龍球 門將轉身爆射自家球門2025-04-04 02:32