时间:2025-07-08 17:18:27 来源:网络整理编辑:探索
Snapchat is continuing on its quest to redefine mobile.The mobile storytelling app is acquiring Vurb
Snapchat is continuing on its quest to redefine mobile.
The mobile storytelling app is acquiring Vurb, a search and discovery app, for $100 million in a cash and stock deal, according to The Information.
First, it was disappearing messages. Then, it was vertical video. Next, Snapchat could bring more to search.
Founded in 2011, Vurb attempted to make search more mobile-friendly, digestible and shareable by converting results into mobile cards. All within one app, users could search for a place, see the related information and save it for later or send it to a friend. Other categories included movies, TV, video and music.
SEE ALSO:Instagram Stories doesn't mean Snapchat will disappearThe ambitions were clearly to take on search giant Google. Vurb is “very different than traditional search with 10 blue links," founder Bobby Lo told TechCrunchlast year.
For Snapchat, Vurb's technology could align with its own ambitions to capture more eyeballs and ad dollars from Google, Facebook and other apps through improving third-party content and personalization. The news comes shortly after Facebook's Instagram released a nearly identical copy of Snapchat's core feature, Stories.
"I don't think this is about any old mobile search engine," Ian Schafer, CEO and founder of ad agency DeepFocus, told Mashable in an email. "The experience / place nature of Vurb seems to fit nicely into the technological direction Snapchat is heading toward."
"I don't think this is about any old mobile search engine"
That includes deep-linking to other apps and sites, as demonstrated by Snapchat's ticket purchasing ad for X-Men: Apocalypse. Vurb is connected to Fandango, Rotten Tomatoes, Metacritic, Google Maps, Netflix and Uber, for example.
Snapchat is also interested in selling and showing ads based on object recognition, as revealed in a recent patent application.
"A search engine geared around place-based intent like Vurb would help take Snapchat closer to that vision when paired with their already impressive visual recognition technology," Schafer said.
Not unlike Foursquare's pitch, Vurb recommends services that are "personalized for you in one simple app," according to its website. Those recommendations are based on interests, trending topics, time, weather and locations, the website reads. That idea could soon be matched with Snapchat's abundance of photos and videos.
Snapchat hasn't been shy about acquisitions. Earlier this year, the company acquired Bitmoji for $100 million, which it recently integrated into the app. Snapchat spent $150 million on facial recognition app Looksery to support its lenses technology last year, TechCrunchreported.
Have something to add to this story? Share it in the comments.
TopicsGoogleSnapchat
Olympic security asks female Iranian fan to drop protest sign2025-07-08 17:16
陳洋:非常擔心隊員會驕傲自滿 心態還是要一切歸零2025-07-08 17:00
中超實力版圖:泰山海港爭冠二人轉 廣州隊目標保級2025-07-08 16:22
吳金貴 :把老隊員當外援用 選擇最有勝利欲望的球員出場2025-07-08 16:17
Tyler, the Creator helped Frank Ocean celebrate 'Blonde' release in a delicious way2025-07-08 15:47
馬內親承將離開利物浦 :我會如塞內加爾球迷所願2025-07-08 15:47
韓國足協設卡塔爾世界杯巨額獎金 闖進8強獎勵78億韓元2025-07-08 15:44
轉會排行榜 :哈蘭德登月今夏標王? 多特三度上榜2025-07-08 15:42
Photos show the Blue Cut fire blazing a path of destruction in California2025-07-08 15:36
克洛普獲紅軍傳奇建議 為啥不把萊萬簽到利物浦?2025-07-08 15:15
Honda's all2025-07-08 16:53
廣州城補發工資球員士氣大振 首戰PK亞泰並不容易2025-07-08 16:38
免簽身價榜 :德國兩中衛造車毀仁亡 佩劍僅列第八2025-07-08 16:29
薩布利奇 :踢國安不會一開始就防守 滄州雄獅將全力以赴2025-07-08 16:24
Mall builds real2025-07-08 15:32
陳洋:非常擔心隊員會驕傲自滿 心態還是要一切歸零2025-07-08 15:25
好消息 !奧斯卡今晚將抵達上海 必要隔離後回歸海港2025-07-08 15:24
山東泰山小勝迎開門紅固然可喜 衛冕任重道遠2025-07-08 14:56
Darth Vader is back. Why do we still care?2025-07-08 14:45
廣州隊VS申花首發 :韋世豪先發蔣光太替補 吳曦出戰2025-07-08 14:39