时间:2025-04-26 18:11:00 来源:网络整理编辑:焦點
One-fifth of the world's coral reefs have already disappeared or are suffering from severe damage. I
One-fifth of the world's coral reefs have already disappeared or are suffering from severe damage. In an attempt to combat this trend and raise awareness, Adobe and the Pantone Color Institute have teamed up with the Ocean Agency to launch a campaign that uses creativity to inspire change.
Coral reefs may be full of vibrant colors, but if they’re too vivid, it can spell trouble. This rarity — dubbed fluorescing — is coral’s attempt to resist extremely high temperatures.
While filming the Netflix Original Documentary Chasing Coral, the Ocean Agency “came across this unbelievable phenomenon in New Caledonia,” said Richard Vevers, Founder and CEO of the Ocean Agency. “These corals were fluorescing these incredibly vivid colors. We captured this imagery and it was in the film.”
“It was almost like the corals were crying out in color, saying ‘look at me,’” said Vever. “No one was noticing because they think that it’s something going on completely out of sight and out of mind, underwater.”
SEE ALSO:What the Great Barrier Reef looks like in the wake of coral bleachingAdobe and the Pantone Color Institute were able to analyze the images provided by the Ocean Agency to create three new colors: Glowing Yellow, Glowing Blue, and Glowing Purple. These “reflect the three colors that corals sometimes fluoresce before they die,” said Brenda Mills, Principal of Creative Services and Visual Trends for Adobe Stock.
These colors fit in perfectly with Pantone's 2019 color of the year, Living Coral, and bring heightened awareness to climate change's potential devastation of our coral reefs.
The campaign kicks off on June 3 with a design challenge. The creative community can use the Glowing, Glowing, Gone colors in designs or products to help bolster awareness for coral reef conservation. Designers have the opportunity for their art to be featured in New York City’s Times Square as well as key conferences and events for ocean policy.
“Since we’re at the intersection of creativity and technology, we believe that creativity can inspire not only awareness but it can inspire change,” said Mills. The campaign hopes that the colors become a symbol of coral reef conservation.
With climate change happening fast, now is the time to act. It’s not just about policy, either — public opinion can mean everything. “You do need support to protect the reefs that we know we can save,” said Vever.
By partnering with the Ocean Agency, Adobe and Pantone are the latest companies taking a “Brand Stand.” Mills explained that “consumers are actually building their brand loyalty around the stand that companies take and how well they communicate their role in social issues and environmental issues.”
The three new colors are available as both Pantone colors for brand use and in digital toolkits for Adobe products.
TopicsActivismSocial Good
U.S. pole vaulter skids to a halt for national anthem2025-04-26 17:55
世界杯小組賽第2輪結束 梅西 、萊萬領銜“最失意陣容”(世界杯第二輪小組賽全部結束時間表)2025-04-26 17:46
【波盈足球】 阿根廷門將奪金手套獎 竟將它放「這部位」還抖腰卡達人看傻 ( 球員,馬丁 )2025-04-26 17:34
【波盈足球】 梅西獲勝感言:想繼續以世界冠軍身分為國出征 ( 阿根廷,美聯社 )2025-04-26 17:29
U.S. government issues warning on McDonald's recalled wearable devices2025-04-26 17:23
2022 年卡塔爾世界杯小組賽 1/8 決賽巴西迎戰韓國 ,本場比賽有哪些看點?(2018淘汰巴西)2025-04-26 17:13
世界杯觀察丨小組賽出線形勢 :巴西 、葡萄牙提前出線“死亡之組”懸念叢生(世界杯預選賽第二階段什麽時候開始)2025-04-26 16:55
葡萄牙和韓國二十年前的‘恩怨情仇’(葡萄牙與韓國的恩怨情深嗎)2025-04-26 16:42
J.K. Rowling makes 'Harry Potter' joke about Olympics event2025-04-26 16:39
【波盈足球】 世足梅西捧金盃照狂吸6600萬人朝聖 創下IG史上最多讚數紀錄 ( 執行長,照片 )2025-04-26 16:22
Florida hurricane forecast remains uncertain, but trends in state's favor2025-04-26 17:13
英格蘭隊3:0戰勝威爾士隊晉級16強(法國32025-04-26 17:01
2022年卡塔爾世界杯,亞洲哪支球隊會衝進16強 ?(2022年世界杯16強隊伍)2025-04-26 16:58
牛逼!梅西千場破門!阿根廷22025-04-26 16:38
More than half of women in advertising have faced sexual harassment, report says2025-04-26 16:31
世界杯小知識(世界紀錄)(巴西國家隊世界杯戰績)2025-04-26 16:30
【波盈足球】 世足猥褻動作引眾怒 !阿根廷門將解釋 :我在嗆法國人 ( 馬丁,阿根廷 )2025-04-26 15:58
【波盈足球】 世足阿根廷今日不哭泣!年輕球迷:奪冠幸福感掩蓋社會危機 ( 阿根廷,球迷 )2025-04-26 15:34
'Rocket League' Championship Series Season 2 offers $250,000 prize pool2025-04-26 15:30
【世界杯】外網情報 首發陣容 預測比分 日本VS哥斯達黎加 西班牙VS德國(西班牙與日本比分預測)2025-04-26 15:24