时间:2025-07-19 06:13:29 来源:网络整理编辑:知識
Back in 2013, Alan Tisch, the CEO of the shopping app Spring, thought he was a little late to the mo
Back in 2013, Alan Tisch, the CEO of the shopping app Spring, thought he was a little late to the mobile party.
"Isn't this a little late to be starting this? Hasn't mobile blown up?" he asked his now business partners.
SEE ALSO:eBay does not want to be a lesser version of AmazonHe was referring to mobile-commerce -- m-commerce as we now call it -- an experience that was virtually non-existent then. There were, of course, mobile versions of e-commerce platforms.
But nothing was quite like Spring, an app Tisch would launch in August of 2014, that was mobile-first in its approach.
Ironically, Tisch wasn't late to the mobile party. He was a tad bit early.
"Though people are on their phones all the time, their purchasing habits are still on their desktops," he says to Mashable. "In Asia, m-commerce is 100% there. But here, it’s not there yet. People are still like, 'can I really spend $3,000 on my phone? Is it safe?'"
Three years later, Spring is still trying to change how Americans view shopping on their phones.
Not that the brand hasn't been doing a good job at that.
When it first launched in 2014 with 125 brands, it was touted as the future, one that Vogueonce said would "change the way you shop forever."
It had "cool" currency with influencers like streetstyle influencer Nick Wooster to hot direct-to-consumer brands like Greats onboard.
A same-day delivery service initiative with Uber made it seem as if Spring was a nimble brand that would deliver you your order in under a few hours. A year later, Spring found venture capital cash flooding in, announcing it had raised $25 million from the likes of Google Ventures, Josh Kushner, and Ashton Kutcher, among others.
But lusting after the cool factor seems to have faded. Today, Tisch wants to focus on scaling and ensuring the user experience entices new customers.
The new app launch today comes with 1100 brands from the likes of DKNY, Toms, Cole Haan and Club Monaco, among others. They join brands like big box retailers from Urban Outfitters, to high-end designers like Tod's, 3.1 Phillip Lim and Kenzo.
Tisch says the biggest goal for Spring for the future, is to make it the one shopping app that any consumer would ever need for shopping.
"When you ask people how many apps they use, they only use around 5-7 apps multiple times in a day," he says. "When they think of shopping, there should be one app."
The CEO says the experience and aesthetic will make it seem premium with its "pops of color" throughout.
He's most excited, he says, about how the colors will change from season to season.
"It will feel like a refresh and every couple of months with its seasonal designs," he says.
"It's all about uniqueness," he says when it comes to acquiring new customers in the heavily competitive commerce space. "It's a crowded marketplace, but the way you win is being unique."
Spring, he says, will work on exclusive collaborations with brands, feature brands not sold anywhere else, while doing so with "best in class mobile software."
The refresh will also focus on editorial content that aspires to bring the brands' stories directly to the consumer.
"It should be seasonal and timely," Tisch says. "We don't want top 10 list click-baity stories, rather, celebration of the designer and the products they made."
The brand's entire business model is one that is based off of "drop ship," or a marketplace model. That is, Spring doesn't hold any of its own inventory or do buys for seasons, rather, is the middle man between consumers and fashion companies who will ship out items themselves. Spring then will keep a percentage of all sales.
It's an enticing model for small brands that don't have the capacity to venture into m-commerce, while being an entirely new set of eyeballs for bigger companies who want younger consumers.
But even with this flashy new redesign, free shipping, free returns, a VIP service, along with direct customer service numbers, Tisch knows this isn't enough to become profitable.
"Amazon hasn’t been profitable in 20 years," he says. "They’re creating trust with their customers. We understand that in commerce, it's a long game."
Have something to add to this story? Share it in the comments.
Ivanka Trump's unpaid interns share cringeworthy financial advice2025-07-19 06:08
十佳球 :摩洛哥神鋒倒勾破門 小哈吉打爆德國防線2025-07-19 06:07
曝再有中超球隊被禁止引援 武漢隊曾在9月遭足協處罰2025-07-19 06:01
粵媒 :國足有“沙特克星”之稱 世預賽從未輸過對手2025-07-19 05:15
Darth Vader is back. Why do we still care?2025-07-19 05:13
無心插柳!梅西挑傳直接破門得分 收獲國家隊第80球2025-07-19 04:56
津門虎抵大連備戰足協杯 維基諾維奇 :談目標還太早2025-07-19 04:31
偵察機變轟炸機 ?弗裏克激活維爾納 5場5球成一哥2025-07-19 03:44
This weird squid looks like it has googly eyes, guys2025-07-19 03:39
褲襪 :歐國聯就是金錢遊戲 世界杯改製也是扯淡2025-07-19 03:39
Fyvush Finkel, Emmy winner for 'Picket Fences,' dies at 932025-07-19 06:05
周最佳:姆巴佩榮膺MVP 法國三虎將領銜最佳陣容2025-07-19 05:42
蒿俊閔缺陣對國足影響很大 四大歸化能否再同時登場?2025-07-19 05:40
國足賽前僅有兩堂訓練課 500中國球迷將現場助威2025-07-19 04:32
Plane makes emergency landing after engine rips apart during flight2025-07-19 04:31
津門虎首要目標仍為中超保級 足協杯爭取相對好的成績2025-07-19 04:11
國足戰沙特對未來走向有決定性意義 武磊暫列射手榜次席2025-07-19 04:03
女足新帥競聘不隻4人競爭 仍有其他教練準備報名2025-07-19 03:55
This German startup wants to be your bank (without being a bank)2025-07-19 03:36
國足吉達首訓未安排分組對抗 封閉條件不理想保守戰術秘密2025-07-19 03:29