时间:2025-04-26 17:35:49 来源:网络整理编辑:熱點
The Financial Conduct Authority (FCA) — the UK's financial services regulator — put out
The Financial Conduct Authority (FCA) — the UK's financial services regulator — put out a statement this week warning influencers and firms alike that crypto memes used in an ad need to be lawful. In other words, a "finfluencer" isn't legally allowed to mislead people about crypto in an ad.
If a firm uses an influencer to get out their message — whether that's using memes, short-form video, or gaming streams — then the influencer has to follow regulations. A person working for a firm understandably doesn't have the same freedom of expression as someone giving their own, non-compensated-foropinion.
"Any marketing for financial products must be fair, clear and not misleading so consumers can invest, save or borrow with confidence," Lucy Castledine, director of consumer investments at the FCA, said in a statement. "Promotions aren’t just about the likes, they’re about the law. We will take action against those touting financial products illegally."
Any company advertising a financial product is responsible for how an influencer does that marketing. It's also up to the firm and influencer to check with the FCA that the advertisement, even something like a meme on Reddit, is allowed.
"Firms are on the hook for all their promotions and the FCA has warned they need to ensure influencers they work with communicate to their followers in the right way," the regulator's release read. "And influencers are reminded that promoting a financial product without approval from an FCA-authorised person with the right permission could be a criminal offence."
It's not like this is an uncommon problem the FCA is tackling. Crypto is a major topic of discussion online and scams are incredibly common. So many people are trying to hype their preferred crypto or other financial service, sometimes at the cost of telling the whole truth. The FCA noted it removed 10,000 misleading financial advertisements in 2023 alone.
TopicsCryptocurrencyMemes
Cat gets stuck in the most awkward position ever2025-04-26 17:31
水慶霞再次澄清“沒房住” 坦言任何球隊都不能永遠勝利2025-04-26 17:24
和解!阿賈克斯賠償努裏785萬歐元 並退役34號球衣2025-04-26 17:10
官方 :穆帥嘲諷裁判禁賽2場罰2萬 無緣戰亞特蘭大2025-04-26 17:01
5 people Tim Cook calls for advice on running the biggest company in the world2025-04-26 17:01
津媒:津門虎還在搭建隊伍架構 已物色了兩個外援人選2025-04-26 16:58
周最佳:凱恩摧垮曼城奪MVP 羅伊斯造5球僅列替補2025-04-26 15:58
萊萬真去皇馬?續約談判停滯 格納布裏加薪也難產2025-04-26 15:55
Olympian celebrates by ordering an intimidating amount of McDonald's2025-04-26 15:41
荒唐 !拉莫斯因工資不如皮克而憤怒 拿他施壓皇馬2025-04-26 15:07
Ivanka Trump's unpaid interns share cringeworthy financial advice2025-04-26 17:02
熱議國足集訓名單:唯一看點是非血緣歸化能否歸隊 應早點更新換代2025-04-26 16:49
皇馬與切爾西商談租借阿紮爾 7號球衣留給姆巴佩2025-04-26 16:41
巴薩為切爾西隊長開2+1合同 藍軍可單方麵續約1年2025-04-26 16:13
You will love/hate Cards Against Humanity's new fortune cookies2025-04-26 16:10
快男!弗拉霍維奇歐冠首秀32秒進球 創下多個第一2025-04-26 16:05
切爾西利好!芒特詹姆斯恢複訓練 有望出戰利物浦2025-04-26 15:31
切爾西利好!芒特詹姆斯恢複訓練 有望出戰利物浦2025-04-26 15:14
Honda's all2025-04-26 15:07
泰山隊國腳暫不參加球隊冬訓 外援預計在3月份陸續歸隊2025-04-26 15:04