时间:2025-04-04 04:47:03 来源:网络整理编辑:休閑
The future of Facebook is Stories.That was one of the biggest takeaways from Facebook's third-quarte
The future of Facebook is Stories.
That was one of the biggest takeaways from Facebook's third-quarter earnings call, where Mark Zuckerberg and other executives repeated again and again that Stories will soon be bigger than News Feed.
SEE ALSO:Here's how to install iOS 12.1 to get new emoji and Group FaceTimeWhile not the first time Facebook execs have made such a claim, it quickly became clear just how important Stories will be for future growth on Facebook.
While the format has been incredibly successful on Instagram and WhatsApp, Zuckerberg noted that it's gotten a slower start in Facebook's main app, which the CEO attributed in part to early bugs in the experience. "Our effort to switch Facebook from News Feed first to Stories first hasn't been as smooth as I hoped," Zuckerberg said.
But Zuckerberg did say Stories is growing, and that he expects it to outpace News Feed in the "not so distant future."
Just how distant, though, is unclear, as he didn't share any metrics for Stories in the main Facebook app, where the feature has lagged significantly behind its counterparts on Instagram and WhatsApp.
The bigger question, at least for investors, is how soon Facebook will able to monetize the format effectively, as the company is still in the early stages of experimenting with Story ads.
"We're following our normal playbook here of building out the best consumer products first, and focusing on succeeding there before ramping up ads. I'm optimistic we'll get ads in Stories to perform as well as feed over time," he told investors on the call.
Tweet may have been deleted
In the meantime, it sounds like we can expect more ads in more places on Instagram. Zuckerberg hinted that ads may soon be coming to Instagram's Explore tab, which currently has no ads at all. He said that ads in Explore represent a significant opportunity for the company as Instagram users currently spend about 20 percent of their time in the Explore tab.
Tweet may have been deleted
Overall, Facebook did manage to turn out stronger growth than last quarter's disastrous results. While daily active user growth remained flat in the United States and Canada, growth was up in other regions, including Asia. Europe, where new privacy legislation contributed to a loss of 3 million users last quarter, was the only region where the company lost users.
Revenue was also up from last quarter to $13.73 billion, just barely under analysts' estimates.
All that would seem to be relatively good news for the social media company, which still hasn't recovered from the nose dive that wiped out more than $100 billion off the company's market value following last quarter's earnings call.
TopicsFacebookSocial Media
5 people Tim Cook calls for advice on running the biggest company in the world2025-04-04 04:37
【波盈足球】 世界盃法國擊敗波蘭闖進8強 球評:戰術靈活 ( 波蘭,法國 )2025-04-04 04:37
【波盈足球】 世足生涯踢進9球寫多項紀錄 姆巴佩解釋先前未受訪原因 ( 進球,美聯社 )2025-04-04 03:57
【波盈足球】 世足好消息!巴西總教練親口證實 內馬16強賽有望複出 ( 巴西,韓國 )2025-04-04 03:41
The Weeknd teases new music in Instagram post2025-04-04 03:29
如何評價 2014 年巴西世界杯阿根廷和荷蘭的半決賽 ?(世界杯阿根廷對荷蘭比分預測)2025-04-04 03:11
世界杯8強出爐:超級黑馬+7大豪門 ,西班牙爆大冷 ,葡萄牙62025-04-04 03:04
內馬爾複出點射破門 巴西4:1擊敗韓國晉級八強(巴西和韓國誰比較強)2025-04-04 02:49
Nancy Pelosi warns colleagues after info hacked2025-04-04 02:41
阿根廷難贏荷蘭?黑馬終結C羅 ?世界杯四強預測來了(世界杯阿根廷對荷蘭分析)2025-04-04 02:22
WhatsApp announces plans to share user data with Facebook2025-04-04 04:05
【波盈足球】 世足C羅發文談心情 強調絕不背棄國家 、隊友 ( 葡萄牙,國家隊 )2025-04-04 04:00
【波盈足球】 世足生涯踢進9球寫多項紀錄 姆巴佩解釋先前未受訪原因 ( 進球,美聯社 )2025-04-04 03:54
爆冷 !西班牙出局,摩洛哥創造曆史晉級八強 !葡萄牙6 :1大勝瑞士,21歲小將拉莫斯帽子戲法(歐洲杯2018冠軍葡萄牙)2025-04-04 03:47
What brands need to know about virtual reality2025-04-04 03:39
法國英格蘭會師8強,姆巴佩5球領跑射手榜 ,日韓即將登場(英格蘭3:2阿根廷陣容)2025-04-04 03:07
【波盈足球】 世足如好酒越陳越香? 吉魯紀錄夜雪恥上屆零進球 ( 進球,亨利 )2025-04-04 02:34
阿根廷難贏荷蘭 ?黑馬終結C羅?世界杯四強預測來了(世界杯阿根廷對荷蘭分析)2025-04-04 02:20
WhatsApp announces plans to share user data with Facebook2025-04-04 02:15
爆冷!西班牙出局,摩洛哥創造曆史晉級八強 !葡萄牙6:1大勝瑞士 ,21歲小將拉莫斯帽子戲法(歐洲杯2018冠軍葡萄牙)2025-04-04 02:04