时间:2025-04-26 13:30:29 来源:网络整理编辑:知識
Investors are—yes—pinning their hopes on Pinterest's continued success.The scrapbook-lik
Investors are—yes—pinning their hopes on Pinterest's continued success.
The scrapbook-like platform just raised $150 million from a group of existing backers at the same share price as its last funding round in 2015.
The cash infusion boosted the company's worth from around $11 billion to $12.3 billion.
SEE ALSO:More autoplay ads are coming to PinterestThe move confirms speculation that the company plans to delay an inevitable IPO as it continues to build out its ads business.
Despite an aspirational ethos that easily lends itself to all sorts of marketing, Pinterest has mostly lagged when it comes to monetization. It only just started selling video ads last fall, and it only began offering ads at all in 2014.
The slow pace of ad product launches has reportedly frustrated some marketers who'd like to see the platform become more versatile. Still, analysts often cite Pinterest's social search engine as a potential challenger to Google's supremacy along with Amazon. And Pinterest has aimed to live up to that prediction, with a series of recent ad rollouts, including promoted posts and autoplay videos interspersed with search results.
All those new ad slots have apparently paid off. A spokesperson said revenue per search query has doubled since the beginning of the year.
But those changes are only the beginning of the company's lofty dreams for its search engine. Eventually, Pinterest wants to be widely seen as the natural starring place for all visual searches on the web. In doing so, it's trying to free its image from the "social network" pigeonhole -- "Pinterest is really about yourself and not broadcasting to friends," its spokesperson told me.
Pinterest has also been bolstering the tech behind that search. Earlier this year, it rolled out a lens search feature that surfaces any posts resembling whatever you happen to be pointing your camera towards. Pinterest claims it's the first time that's been done.
The company's said to be aiming for $500 million in revenue this year—up from $300 million last year. They also launched their first-ever out-of-home ad campaign on Tuesday with billboards in Times Square and across New York.
This story has been updated with information from Pinterest.
TopicsPinterest
There's a big piece of fake chicken stuck to this phone case2025-04-26 12:51
Everything you need to know about wax play during sex2025-04-26 12:50
Two magnificent galaxies are about to collide in deep space2025-04-26 12:33
Apple made Telegram remove an animated emoji feature in its iOS app2025-04-26 12:32
Did our grandparents have the best beauty advice?2025-04-26 12:21
9 of the best moments in Black Twitter history2025-04-26 12:15
Wordle today: Here's the answer, hints for September 302025-04-26 11:57
Wordle today: Here's the August 3 Wordle answer and hints2025-04-26 11:44
MashReads Podcast: What makes a good summer read?2025-04-26 11:44
Android 13 update begins rolling out on Google Pixel phones2025-04-26 11:04
Tributes flow after death of former Singapore president S.R. Nathan2025-04-26 13:27
9 accounts advocating for reproductive justice and health conversations2025-04-26 13:06
Jacob deserved a happier ending in 'Grace and Frankie'2025-04-26 12:54
Google Maps teases new neighborhood vibes and Live View features2025-04-26 12:34
Uber's $100M settlement over drivers as contractors may not be enough2025-04-26 12:27
The 10 best Google Chrome extensions to make your life easier2025-04-26 12:03
The best climate change documentaries you need to watch2025-04-26 11:39
Why 'Which is your favorite Harry Potter book and why?' is the perfect dating app opener2025-04-26 11:04
You will love/hate Cards Against Humanity's new fortune cookies2025-04-26 11:00
Gmail won't mark political fundraising emails as spam anymore2025-04-26 11:00