时间:2025-04-04 04:46:57 来源:网络整理编辑:休閑
Thousands of Indonesian women are launching a new breed of mom-and-pop shop -- one that's entirely c
Thousands of Indonesian women are launching a new breed of mom-and-pop shop -- one that's entirely contained within a phone or tablet.。
A startup called Slingshot lets anyone apply to launch a three-dimensional virtual storefront with the country's biggest retailer, Alfamart.。
Through micro-franchise agreements, owners can stock their shelves and display racks with any assortment of items from Alfamart's inventory, which includes household wares, clothing and groceries. Sales are made in-person only, and the wares are shipped upon purchase from the shopping chain's warehouses.。
SEE ALSO:Netflix teases a gadget that lets you browse with just your brain。The set-up is supposed to add a social touch to the online shopping experience and provide a more comfortable setting for people who still prefer real-world stores to the internet. It's also meant to be accessible with the minimum possible initial investment. 。
The company claims 7,000 people have now signed up in the eight months since it launched, and 60 percent of them have stayed active users. All but two or three percent happen to be women. 。
Slingshot CEO Daniel Surya says the predominance of female users is a function of prevailing cultural norms that often make it difficult for women to start their own businesses.。
SEE ALSO:Amazon's fulfillment centers will soon run on solar energy。The company was one of five startups chosen to represent the country at the South by Southwest festival in Austin this week, during which it will announce a global expansion targeting other emerging markets.。
Most of the businesses operate on the same sort of scale as a tupperware party -- customers are usually neighbors, acquaintances or anyone else the store owner might come across in a social setting.。
The stores also have an augmented reality component, where users can decorate a tiny scale model of a building.Credit: instagram:aditafebriyanti 。
Surya said the product is most popular among mothers looking to bring an extra stream of household income. He says a lot of the transactions take place in social settings, like among mothers waiting for kids after school or during neighborhood get-togethers.。
Some of the more prolific of the business owners seem to be bypassing the storefront altogether and coordinating sales to a wider audience through social media. 。
The company plans to roll out a feature soon that will let owners mix in goods of their own into their inventories alongside those supplied by Alfamart. 。
The idea is to eventually get to the point where the storefronts are more akin to shops on sites like Etsy with the opportunity for owners to launch their own products on the back of their franchise.。
From Alfamart's perspective, the benefit comes not just through the added sales but also through valuable word-of-mouth marketing intrinsic to the model. 。
As it strikes out into new markets in the coming months, it will look to make similar partnerships with local retailers.。
The business model latches onto what's seen as one of the most appealing business prospects of virtual and augmented reality -- the ability to create virtual showrooms in which to sell things with the same intimacy and accessibility of a brick-and-mortar setting without the burdensome costs or logistical restrictions.。
Mall builds real2025-04-04 04:14
十佳球 :姆巴佩千裏走單騎 芒特打爆利物浦防線2025-04-04 04:11
伊布 :離開米蘭如失去孩子 留隊隻等馬爾蒂尼發話2025-04-04 04:07
藍軍存一劣勢 !球隊進攻乏力 圖赫爾任重而道遠2025-04-04 04:01
The Weeknd teases new music in Instagram post2025-04-04 03:53
盤點馬德裏德比最具代表性5球員 勞爾拉莫斯領銜2025-04-04 03:35
巴薩酸不酸 ?蘇亞雷斯斬獲西甲第17球 已超上賽季2025-04-04 03:28
中國足球各方悼念遲尚斌 :把一生獻給了中國足球2025-04-04 03:19
Daughter gives her 1002025-04-04 02:30
十佳球:姆巴佩千裏走單騎 芒特打爆利物浦防線2025-04-04 02:07
This app is giving streaming TV news a second try2025-04-04 04:45
英媒 :弗格森3年前腦梗險些離世 自曝已無法說話2025-04-04 04:40
馬德裏德比造福巴薩?紅藍坐收漁利 或造翻盤奇跡2025-04-04 04:35
某中甲隊向球員開出月薪7千合約 並要求簽3年長約2025-04-04 04:16
Mom discovers security cameras hacked, kids' bedroom livestreamed2025-04-04 04:15
中信國安連續7年財務造假舊案曝光 證監會重罰60萬2025-04-04 04:05
上港將與國安青島過招 萊科自稱第一次享受絕對權威2025-04-04 03:46
弗蘭:我夢想能為這支馬競踢球 西蒙尼開創新紀元2025-04-04 02:42
Dog elected for third term as mayor of Minnesota town2025-04-04 02:16
凱恩天外飛仙預定普斯卡什候選 獨造29球英超第一2025-04-04 02:04