时间:2025-04-26 21:19:14 来源:网络整理编辑:新聞中心
LONDON -- Motoring fans are set to get a new online community later this year, courtesy of the ex-To
LONDON -- Motoring fans are set to get a new online community later this year, courtesy of the ex-Top Gearpresenting team of Jeremy Clarkson, Richard Hammond and James May.
DriveTribe, which currently has a website and Twitter and Facebook presence but no additional content, is a joint project with tech entrepreneur Ernesto Schmitt. Former Top Gearproducer Andy Wilman is also on board.
SEE ALSO:Jeremy Clarkson shows just how different the former 'Top Gear' team looked when they were youngThe media platform will be divided into different "tribes," each with its own "unique characteristics and personality," according to a statement emailed to Mashableby Schmitt.
Bloggers, writers, videographers and celebrities will host each section, generating and curating content for that tribes' audience.
Hammond, May and Clarkson, who have been working on a new car show for Amazon Prime following Clarkson's suspension from the BBC, will contribute too. Users will be able to create their own tribes.
“What we are looking to do is build a next-generation vertical that is dedicated to motoring, and that really combines content, social and commerce,” Schmitt told Variety.
The venture employs 20 people now, with the team expected to grow to 60 by the end of the autumn. The company will be based in London.
DriveTribe will feature an engine that directs content to targeted users based on their age, gender, location and interests, TechCrunchreports, pushing content to people's social timelines on Facebook, Instagram, Snapchat and so on.
“Gamers have got Twitch, travelers have got TripAdvisor and fashion fans have got, oh, something or other too," Richard Hammond said. "But people who are into cars have got nowhere."
"There's no grand-scale online motoring community where people can meet and share video, comments, information and opinion. DriveTribe will change that. And then some.”
He promised Varietythat the presenters will engage daily as they produce "bite-sized chunks of media."
Clarkson, meanwhile, offered a typically Clarkson-esque comment on the launch, remarking: “I didn’t understand DriveTribe until Richard Hammond said it was like YouPorn, only with cars."
Have something to add to this story? Share it in the comments.
Olympic security asks female Iranian fan to drop protest sign2025-04-26 20:45
J聯賽身價排行酒井宏樹居首 伊涅斯塔200萬歐排第七2025-04-26 20:32
官方 :兩支緬甸球隊分別退出2022年亞冠、亞聯杯比賽2025-04-26 20:26
酒吧工作人員:成源打人後想跑 六個保安把他拽回來2025-04-26 20:18
Despite IOC ban, Rio crowds get their political messages across2025-04-26 20:14
補強中場中路?曼聯球探說不 ! 門興大將無緣加盟2025-04-26 19:42
李鐵投票明細 :世界足球先生首選萊萬 最佳主帥先選圖赫爾2025-04-26 19:32
唐佳麗18日淩晨到隊 中國女足亞洲杯23名參賽球員聚齊2025-04-26 19:18
Honda's all2025-04-26 19:15
坑到家!巴薩必賣之人骨折休戰3個月 冬窗砸手裏了2025-04-26 18:35
Dog elected for third term as mayor of Minnesota town2025-04-26 20:42
皇馬正籌集2.92億鎊資金 以今夏打包姆巴佩哈蘭德2025-04-26 20:11
日韓周報 :南野進球奧川雅也連場破門 久保圓月彎刀2025-04-26 20:03
曝金特羅將和河床簽約兩年 僅剩一些細節需處理2025-04-26 20:01
Whyd voice2025-04-26 19:36
李鐵投票明細 :世界足球先生首選萊萬 最佳主帥先選圖赫爾2025-04-26 19:36
趙麗娜:當初離開國家隊因心智不成熟 現在希望能珍惜機會2025-04-26 19:34
米蘭前瞻 :取勝即超越國米登頂 伊布力爭破C羅紀錄2025-04-26 19:17
This app is giving streaming TV news a second try2025-04-26 19:05
C羅:希望能再踢個四五年 要把獎項變成額外的動力2025-04-26 18:36