时间:2025-04-04 05:00:15 来源:网络整理编辑:焦點
Jets vs. Colts. Giants vs. Patriots. Twitter vs. everybody.In what may go down as one of the biggest
Jets vs. Colts. Giants vs. Patriots. Twitter vs. everybody.
In what may go down as one of the biggest upsets in NFL history, Twitter has won the global digital rights to the football league's 2016 Thursday night games.
It's something of a come-from-behind victory for Twitter, which was not among the many major names -- a list that included Facebook, Amazon and Verizon -- that were reported to be in the running.
The deal allows Twitter to stream 10 live Thursday night football games for free, along with pre- and post-game shows and behind-the-scenes looks through livestreaming feature Periscope.
"Twitter is where live events unfold and is the right partner for the NFL as we take the latest step in serving fans around the world live NFL football", said NFL Commissioner Roger Goodell in a press release.
Tweet may have been deleted
Bloomberg first reported the news on Tuesday morning.
It's a major move for Twitter, a company that has been struggling to fight the perception in the media and on Wall Street that it has stalled. The company has struggled to grow its user base, but had roughly $3.5 billion in cash to start 2016.
Details of the deal were not immediately made public, meaning it is not yet known how much Twitter paid for the deal.
The deal will allow Twitter to stream the games for free around the world. This is a new step for the NFL as it looks to expand globally, and follows on its deal with Yahoo last season to stream just one game around the world. The deal reportedly cost Yahoo $20 million.
Re/code reported that Twitter paid less than $10 million for the entire package.
"This is about transforming the fan experience with football. People watch NFL games with Twitter today," said Twitter CEO Jack Dorsey. "Now they'll be able to watch right on Twitter Thursday nights."
NFL games are among the most desirable media rights on the market, thanks to huge audiences that tend to attract major advertisers.
Tweet may have been deleted
The package Twitter purchased is a very particular slice of the overall NFL pie. It will have the global digital rights for just the 10 Thursday night slate of games in 2016.
Jan Dawson, chief analyst at Jackdaw Research, said that Twitter's win is a big surprise, as the company was up against serious competition.
There are also serious questions about just how Twitter will host the video and whether it can convince advertisers to join in the experiment.
"That's a huge gamble, and we all know the gamble didn't pay off for Yahoo," Dawson said.
The deal will allow Twitter to stream the games for free around the world.
It's a bold move for Twitter. In some sense, there's a natural pairing between the platform and the content. Twitter tends to do well around live events, particularly sporting events. (Monday night's NCAA men's basketball championship is a good example).
Twitter has been pushing into media both from a technology and a partnership side. It has developed a native video player and introduced Periscope, its live-streaming product.
It has also been cultivating a relationship with the NFL. In August, the two companies signed a deal to bring more video highlights to Twitter.
The deal could signal a broader move by Twitter into sports as well as live media rights, which can be a lucrative area to occupy.
Tweet may have been deleted
Twitter had previously explored streaming other events, including a 2012 deal with Pepsi for live concerts.
There are some limitations for Twitter in the deal. Twitter will reportedly have limited ability to advertise within the stream, which will come from CBS and NBC. It also won't be able to stream to mobile phones, since Verizon already owns those rights.
The NFL has publicly stated that it wanted to use these rights to explore how its content would do when streamed over the Internet.
With Twitter, the NFL has a partner that will help it figure out how to eventually strike a balance between broadcast and digital, while also providing global reach as the league looks to expand internationally.
The NFL is the world's richest sports league by almost any metric, with many of its individual franchises worth more than $1 billion. That's primarily due to TV rights, which are projected to net the NFL $7.3 billion in 2016.
Tweet may have been deleted
NFL's Twitter deal is icing on an already huge cake. The broadcast rights for the Thursday night games (remember, Twitter is only getting global digital) went to CBS and NBC, which each dropped $425 million for an even split of the 10-game package. That deal also came with digital rights, meaning Twitter won't even have exclusivity on the digital realm in the U.S.
For the first time, consumers in the U.S. and around the world will be able to stream a series of NFL games over the Internet for free.
But don't expect the NFL's whole slate of games to suddenly be available online soon. The league still makes the bulk of its money through traditional TV deals with broadcasters who control huge budgets thanks to advertising money and affiliate fees.
To see the average NFL game, people will still need to tune into their local broadcaster or pay for the DirecTV NFL Sunday Ticket package, which costs up to $360 for the season.
BONUS: What is the dab and how can you hit it like Cam Newton?
Have something to add to this story? Share it in the comments.
TopicsTwitter
Dog elected for third term as mayor of Minnesota town2025-04-04 04:11
越南集訓計劃 :提前一周前往西亞 主力門將最後報到2025-04-04 03:39
進球機器 !萊萬連續18場破門 上次啞火已是7個月前2025-04-04 03:33
莫拉塔尤文生涯歐冠進球追平C羅 與迪巴拉雙劍合璧2025-04-04 03:31
Give your kitchen sponge a rest on this adorable bed2025-04-04 03:19
科曼:巴薩和拜仁的確有實力差距 但在未來會縮小2025-04-04 03:14
記者 :費南多缺席鐵家軍不簡單 卡納瓦羅言論耐人尋味2025-04-04 03:09
阿曼調整名單 :4海外球員缺陣 18歲小將增補入選2025-04-04 02:45
One of the most controversial power struggles in media comes to a close2025-04-04 02:24
莫拉塔尤文生涯歐冠進球追平C羅 與迪巴拉雙劍合璧2025-04-04 02:20
Nancy Pelosi warns colleagues after info hacked2025-04-04 04:55
英媒 :C羅給曼聯帶來了信念 博格巴因他想續約留隊2025-04-04 04:22
中超武漢隊赴濟南開啟熱身賽拉練 將與津門虎泰山過招2025-04-04 04:15
15日賠率 :利物浦主場小勝米蘭 皇馬客戰國米不敗2025-04-04 04:06
The U.S. will no longer have the final say on internet domain names2025-04-04 04:04
津門虎將與武漢泰山進行三角賽 中秋節後兩戰申花2025-04-04 03:52
女足奧運隊成全運奪冠熱門 水慶霞若帶隊出色不排除轉正2025-04-04 03:49
武僧發威!佩佩上勾拳猛捶對手下巴 裁判未吹犯規2025-04-04 03:00
Nancy Pelosi warns colleagues after info hacked2025-04-04 02:31
西甲資訊:卡馬文加皇馬首秀進球 馬競讀秒上演絕殺2025-04-04 02:26