时间:2025-04-26 17:51:19 来源:网络整理编辑:百科
Some of the world's biggest publishers are joining forces on a project aimed at delivering web surfe
Some of the world's biggest publishers are joining forces on a project aimed at delivering web surfers relevant ads with the speed of Usain Bolt during this summer's Olympics.
A group of nearly four-dozen well-known media brands including Condé Nast, ESPN and the New York Times (as well as Mashable) just announced a new advertising tool that will let each publication target personalized ads around particularly memorable moments during the games.
SEE ALSO:ESPN's new online ads let businesses focus on your favorite teamsFor instance, if Bolt were to set a world record in the 100-meter dash, Nike would be able to create an ad congratulating him and promoting his specially-designed track shoe to people who've expressed an interest in track and field.
The project, a joint effort with automated advertising network Rubicon Project, will consist of a shared set of advertising packages including desktop, mobile and video ads that brands can bid on in real-time.
Rubicon also conducted some market surveys to gauge interest in such a tool and found that nearly 70% of millennials and 60% of parents are likely to watch the Olympics streamed online. Furthermore, six out of 10 millennials surveyed planned to watch on a mobile device.
For Conde Nast, publisher of the New Yorkerand Vogueamong other titles, the package is the first of an ongoing series of targeted ad packages it plans to roll out for "key consumer moments."
The ads are not unlike a similar product launched by ESPN last month that let it customize online ads based on the team preference of a given visitor.
Have something to add to this story? Share it in the comments.
TopicsAdvertising
Nate Parker is finally thinking about the woman who accused him of rape2025-04-26 17:50
Hillary Clinton guest2025-04-26 17:40
Lupita Nyong'o calls out UK magazine for photoshopping her hair2025-04-26 17:29
Everything wrong with the reaction to Louis C.K.'s "apology"2025-04-26 17:24
MashReads Podcast: What makes a good summer read?2025-04-26 17:18
Tesla Model S adds 'Chill' acceleration mode2025-04-26 17:13
Louis C.K. responds to sexual misconduct allegations: 'These stories are true'2025-04-26 17:11
Apple has shipped way more iPhone 7s than iPhone 8s, says report2025-04-26 16:45
Fiji wins first2025-04-26 16:38
'Stranger Things' fans crashed a museum's website buying sweatshirts2025-04-26 15:58
U.S. government issues warning on McDonald's recalled wearable devices2025-04-26 17:39
How Trump changed America while distracting us on Twitter2025-04-26 17:29
Pollution in New Delhi is so bad it's a health emergency2025-04-26 17:23
Eminem and Beyoncé's surprising new collaboration brought out the jokes on Twitter2025-04-26 17:19
This German startup wants to be your bank (without being a bank)2025-04-26 16:12
Apple's 'Everyone Can Code' initiative is going global2025-04-26 15:51
Hillary Clinton guest2025-04-26 15:34
Target sells fidget spinners with unsafe levels of lead for kids2025-04-26 15:34
Balloon fanatic Tim Kaine is also, of course, very good at harmonica2025-04-26 15:32
Hillary Clinton guest2025-04-26 15:24