时间:2025-10-21 02:46:18 来源:网络整理编辑:熱點
LOS ANGELES -- Here's a classic love triangle no one would've predicted: Disney movies will soon be
LOS ANGELES -- Here's a classic love triangle no one would've predicted: Disney movies will soon be reimagined using timeless works of art on LACMA's Snapchat account.
Disney's Consumer Products and Interactive Media announced Tuesday it is partnering with the Los Angeles County Museum of Art to retell some of Disney's stories using the museum's art collection.
SEE ALSO:Disney just redefined what it means to be a modern-day princessThe Disney and LACMA Snapchat teams will use references from pop culture, filters, memes and hand-drawn Snapchat overlays to retell stories in a lighthearted and contemporary tone using the 130,000 works in LACMA’s collection.
The ultimate goal is to get all things Disney -- everything from the new Alice Through the Looking Glassto a new Disney product -- to resonate on the Internet.
LACMA has been building its presence on social media by being one of the first museums to join the Snapchat platform. The museums Snapchat account went on to win a Webby award, and has garnered the attention of major media companies and social media influencers.
The content partnership with LACMA will kick off on Oct. 19 with a retelling of Beauty and the Beast, which will be featured on both the LACMA and OhMyDisney Snapchat accounts.
SEE ALSO:Inside Disney's digital 'newsroom': 'Our goal is to win the Internet every day'Since launching, Disney Consumer Products and Interactive Media has built its social footprint to 1.15 billion followers across its platforms (Facebook, Twitter, Instagram, Tumblr, Pinterest, YouTube, Snapchat and Vine).
The digital division of Disney racks up about 325 million views per month. Its core brands include Disney Style, Oh My Disney (a Millennial focused property, like BuzzFeedwith a Disney lens), DisneyFamily and Babble. They also distribute original content through their portfolio of sites and owned apps, including Disney GIF and the Star Wars app.
Meanwhile, LACMA has used Snapchat to elevate significant artworks from the collection in an approachable and playful context. In doing so, LACMA hopes it can spark curiosity and interest in art history among younger generations.
“Our Snapchat campaign with LACMA opens up new ways for our audiences to experience art and their favorite Disneystories,” Dan Reynolds, VP of Content and Audience Development, Disney Consumer Products and Interactive Media, said in a statement. “The LACMA Snapchat account already captures that contemporary and culturally savvy voice and tone that our OhMyDisney Snapchat audience loves, and this collaboration is a natural way to add a little magic to art and storytelling to reach a new generation of art and Disney fans alike.”
The LACMA-Oh My Disney Snapchat collaboration will continue on a bi-monthly basis.
TopicsDisneySnapchat
Visualizing July's astounding global temperature records2025-10-21 02:34
Gin recalled for containing too much alcohol2025-10-21 02:21
No, Mark Zuckerberg isn’t running for office—his tour is much bigger than that2025-10-21 01:59
A Trump aide perfectly captured the FBI disaster by texting 2 emoji2025-10-21 01:53
The Weeknd teases new music in Instagram post2025-10-21 01:26
Rigged? How a Twitter image prompted NBA conspiracy theories.2025-10-21 01:20
We need to talk about all these absurd stock photos of hackers2025-10-21 01:13
Apple just gave away all the iPhone camera’s secrets2025-10-21 00:19
Here's what 'Game of Thrones' actors get up to between takes2025-10-21 00:10
Wow, look at this inspiring image of two students supporting each other during finals week2025-10-21 00:07
Two states took big steps this week to get rid of the tampon tax2025-10-21 02:43
Gorgeous new Hubble photo shows two galaxies dancing through space2025-10-21 02:40
Listen to the first new LCD Soundsystem music since they reunited2025-10-21 02:38
Third wheel Drake went to prom with his cousin2025-10-21 02:14
Chinese gymnastics team horrifies crowd with human jump rope2025-10-21 01:57
Seduce people using this ‘slow’ dating app — if you have time2025-10-21 01:02
'Glitter tears' is the beauty trend for sad but sparkly people2025-10-21 01:00
Prepare to have your face scanned at airports across America2025-10-21 00:54
More than half of women in advertising have faced sexual harassment, report says2025-10-21 00:18
Jessica Chastain responds to a question about Johnny Depp with an expert eye roll2025-10-21 00:11