时间:2025-04-26 21:08:22 来源:网络整理编辑:知識
Vevo, the music-video streaming platform, just snagged licensing rights for Warner Music Group, fill
Vevo, the music-video streaming platform, just snagged licensing rights for Warner Music Group, filling the last big hole in its catalogue as it tries to reboot.
Videos from Warner Music Group artists, who include Aretha Franklin, Charli XCX, Coldplay, Cher, Icona Pop and even the Hamiltoncast, will now stream on the Vevo mobile app and Vevo's website. Of course, most views of both Vevo music videos and Warner Music Group videos happen on YouTube.
“Today marks an important milestone for Vevo as we forge a new relationship with Warner Music Group based on a shared vision of putting artists first and creating a platform that does justice to the music," Vevo CEO Erik Huggers said in a statement. "We’re excited to partner with Warner Music and bring their artists’ content to life through our new mobile and web experiences and across a range of our programming.”
The deal, officially in the works for about a year, comes as seven-year-old Vevo is trying to reboot its company with a strategy for long-term growth. That plan, announced in July, involves creating more original programming and updating Vevo's product itself through more personalization.
This agreement nabs Vevo the last of the three major record labels to license music for its service, with Warner Music Group following Universal Music Group and Sony Music Entertainment. Warner Music Group is the only one not invested in Vevo.
The licensing deal will help Vevo launch a music video subscription service, as it has said it plans to do. Without Warner Music's licensing, it would likely be missing too big a chunk of videos to start that subscription service successfully.
Warner's stable of labels includes Atlantic, Big Beat, Fueled by Ramen and Warner Bros. Records.
Now that Vevo has all three labels under its belt, it might look to expand into social networks, tech platforms and media outlets, the company said. It announced a distribution partnership with The Fader in July.
"Having a complete catalogue from all three majors labels was necessary to realizing this vision as we continue to launch new app features, original shows and work towards our subscription service launch," the company said.
For its part, Warner Music Group characterized their partnership with Vevo as "flexible" and "mutually beneficial."
"This partnership is the latest in a recent series of deals that are helping us explore ways to unlock the true value of music videos in attracting and engaging vast audiences," Warner Music Group CEO Steve Cooper said in a statement.
It's still not certain if anyone will subscribe to yet another subscription service, or one for music videos. At least if they do, now there won't be a chunk of popular artists left out.
TopicsYouTube
Katy Perry talks 'Rise,' her next batch of songs, and how to survive Twitter2025-04-26 21:07
日本主帥 :我們的雄心沒有消失 球員的體能在逐漸改善2025-04-26 21:03
重返英超?切爾西PK阿森納爭奪薩內 在拜仁已迷失2025-04-26 20:25
巴黎4年前為內馬爾燒掉4.89億歐 !西媒暗示他不值2025-04-26 19:46
Tesla's rumored P100D could make Ludicrous mode even more Ludicrous2025-04-26 19:28
巴林籍裁判舒克拉拉執法中日戰 40強賽曾吹掉於大寶進球2025-04-26 19:12
巴西VS阿根廷首發:梅西PK內馬爾 迪馬利亞出戰2025-04-26 19:05
荒誕 !巴阿戰僅踢6分鍾就中斷 巴西改踢隊內訓練賽2025-04-26 18:41
This app is giving streaming TV news a second try2025-04-26 18:35
沈夢雨替補登場精準傳球造點 完成蘇超女足聯賽首秀2025-04-26 18:31
Donald Trump's tangled web of Russian influence2025-04-26 21:01
國足全員均具備出戰條件 上次擊敗日本還是1998年2025-04-26 20:31
京媒 :唐佳麗英超首秀險進球 這是全新征程的開始2025-04-26 20:14
中日戰變減壓之戰誰拿3分誰解憂 國足中場調整成看點2025-04-26 20:09
Dramatic photo captures nun texting friends after Italy earthquake2025-04-26 19:46
突發 !巴阿比賽中斷 防疫部門要求阿根廷四將退場2025-04-26 19:37
巴西官員:阿根廷4名球員入境申報造假 違規離開酒店2025-04-26 19:19
國足提前一天進行踩場訓練 巨型五星紅旗裝點主場看台2025-04-26 19:18
PlayStation Now game streaming is coming to PC2025-04-26 19:14
李鐵 :球員已經走出失利陰影 希望隊員當決賽來踢2025-04-26 18:50