时间:2025-04-03 12:16:56 来源:网络整理编辑:知識
Vevo, the music-video streaming platform, just snagged licensing rights for Warner Music Group, fill
Vevo, the music-video streaming platform, just snagged licensing rights for Warner Music Group, filling the last big hole in its catalogue as it tries to reboot.
Videos from Warner Music Group artists, who include Aretha Franklin, Charli XCX, Coldplay, Cher, Icona Pop and even the Hamiltoncast, will now stream on the Vevo mobile app and Vevo's website. Of course, most views of both Vevo music videos and Warner Music Group videos happen on YouTube.
“Today marks an important milestone for Vevo as we forge a new relationship with Warner Music Group based on a shared vision of putting artists first and creating a platform that does justice to the music," Vevo CEO Erik Huggers said in a statement. "We’re excited to partner with Warner Music and bring their artists’ content to life through our new mobile and web experiences and across a range of our programming.”
The deal, officially in the works for about a year, comes as seven-year-old Vevo is trying to reboot its company with a strategy for long-term growth. That plan, announced in July, involves creating more original programming and updating Vevo's product itself through more personalization.
This agreement nabs Vevo the last of the three major record labels to license music for its service, with Warner Music Group following Universal Music Group and Sony Music Entertainment. Warner Music Group is the only one not invested in Vevo.
The licensing deal will help Vevo launch a music video subscription service, as it has said it plans to do. Without Warner Music's licensing, it would likely be missing too big a chunk of videos to start that subscription service successfully.
Warner's stable of labels includes Atlantic, Big Beat, Fueled by Ramen and Warner Bros. Records.
Now that Vevo has all three labels under its belt, it might look to expand into social networks, tech platforms and media outlets, the company said. It announced a distribution partnership with The Fader in July.
"Having a complete catalogue from all three majors labels was necessary to realizing this vision as we continue to launch new app features, original shows and work towards our subscription service launch," the company said.
For its part, Warner Music Group characterized their partnership with Vevo as "flexible" and "mutually beneficial."
"This partnership is the latest in a recent series of deals that are helping us explore ways to unlock the true value of music videos in attracting and engaging vast audiences," Warner Music Group CEO Steve Cooper said in a statement.
It's still not certain if anyone will subscribe to yet another subscription service, or one for music videos. At least if they do, now there won't be a chunk of popular artists left out.
TopicsYouTube
What brands need to know about virtual reality2025-04-03 11:29
Google Search can check your grammar now2025-04-03 11:26
What is digital domestic abuse?2025-04-03 11:16
Why landing a NASA spaceship on the moon is still so challenging2025-04-03 11:15
Nate Parker is finally thinking about the woman who accused him of rape2025-04-03 11:08
Best smart powerstrip deal: Get a smart powerstrip for46% off2025-04-03 10:57
Wordle today: Here's the answer and hints for July 132025-04-03 10:55
iPhone owners could get settlement cash from Apple soon2025-04-03 10:37
Fiji wins first2025-04-03 10:24
'The Witcher' Season 3 makes a brazen reference to 'Carrie'2025-04-03 10:18
5 people Tim Cook calls for advice on running the biggest company in the world2025-04-03 12:16
'The Last Voyage of the Demeter' review: A Dracula horror story at war with itself2025-04-03 12:16
What I learned watching 'Black Mirror' with drag queens Trixie Mattel and Katya2025-04-03 12:13
MLB will debut a metaverse stadium for the celebrity All2025-04-03 12:04
This weird squid looks like it has googly eyes, guys2025-04-03 12:03
I've been single for a decade. Here's what I've learned.2025-04-03 11:50
Why you can orgasm from masturbation but struggle to come during sex2025-04-03 10:53
It's time for MySpace to make a comeback2025-04-03 10:51
This weird squid looks like it has googly eyes, guys2025-04-03 10:25
MLB will debut a metaverse stadium for the celebrity All2025-04-03 10:01