时间:2025-04-26 18:33:42 来源:网络整理编辑:綜合
A computer's ability to accurately identify images is a white whale for many technology companies, f
A computer's ability to accurately identify images is a white whale for many technology companies, from Baidu to Google. 。
One Australian startup has found a corner of the market to dominate, winning contracts with the European Union Intellectual Property Office (EUIPO) and IP Australia for algorithms that can detect and compare logos. 。
SEE ALSO:Airbnb is getting into the airline booking disruption game with 'Flights'。TrademarkVision, which has support from Australia's CEA Startup Fund, uses machine learning to support image searches that can identify similar trademarks.。
Having a unique trademark or logo is vital, but many intellectual property registration bodies often require outdated forms of non-visual search that make comparison difficult.。
Australia, for example, relies on keywords, Europe on Vienna codes and the U.S. on design codes.。
"The Nike logo is protected with words like 'tick' to describe the image and you're hoping that someone will use the word 'tick' when they search to see if they're copying someone else accidentally," TrademarkVision COO Cameron Mitchell explained to。 Mashable。Mashable。
.。
By signing up you agree to our Terms of Use and Privacy Policy.。
For example, here are the results when you search Adidas' three stripe logo.。
Credit: euipo 。
Mitchell said the aim is to develop algorithms that can think more and more like humans when they see an image. 。
For example, a computer might look at a beach ball and a penguin and see that they're roughly the same shape, he suggested. The challenge is to make the computer contextualise the object, as well as see its alike-ness. 。
"What we have to do is train the computer to identify the object in the image as well," he said. "So there's a weighting between the semantic meaning -- what the object is -- and the image similarity." 。
While Mitchell couldn't share specific cases due to client confidentiality, he said their technology is also used by companies monitoring trademarks to ensure nothing is registered that's too close to their own. 。
"It's a shift in a very archaic industry," he said. "The deep learning models that we use in our machine learning umbrella are just scratching the surface." 。
The company also plans to tackle other types of image data, including industrial design -- 3D drawings that represent a new object or structure.。
Here's what 'Game of Thrones' actors get up to between takes2025-04-26 18:33
New 'Baldur's Gate 3' gameplay is a testament to how far we've come2025-04-26 18:14
Yandex switches from self2025-04-26 17:34
Save up to 50% on select items during Petco’s Summer Playcation Event2025-04-26 17:21
Did our grandparents have the best beauty advice?2025-04-26 17:13
Why 2020's Atlantic hurricane forecast went from bad to worse2025-04-26 16:14
A big shark and a large squid fought in the deep sea2025-04-26 16:11
10 things to know before you buy refurbished electronics2025-04-26 16:04
Despite IOC ban, Rio crowds get their political messages across2025-04-26 15:57
AOC delivers powerful response to Rep. Ted Yoho's hateful comments about her2025-04-26 15:51
Nancy Pelosi warns colleagues after info hacked2025-04-26 18:16
'Lunar Loo' challenge asks people to help astronauts poop on the Moon2025-04-26 18:14
Messenger Rooms get Zoom2025-04-26 17:53
A big shark and a large squid fought in the deep sea2025-04-26 17:12
5 people Tim Cook calls for advice on running the biggest company in the world2025-04-26 16:51
Everything coming to Netflix in August 20202025-04-26 16:27
Bird denies that it received $5 million2025-04-26 16:17
Facebook role play groups offer a mundane escape from the pandemic2025-04-26 16:12
Singapore rolls out video2025-04-26 16:02
'Fight Crab' is a bizarre, joyous experiment in crustacean combat2025-04-26 15:59