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时间:2025-07-11 16:48:27 来源:网络整理编辑:時尚
廣州隊試水直播帶貨 新業態提升俱樂部造血能力_球迷_中超_銷售www.ty42.com 日期:2022-03-16 08:31:00| 評論(已有335659條評論)
本賽季在經營上遭遇比較大困難的广州廣州隊日前傳出消息 ,為了提升自我造血能力,队试俱樂部將通過淘寶天貓旗艦店 ,水直試水直播帶貨 ,播带部造拉動球隊周邊產品銷售 。货新首場直播將於3月16日晚8點舉行。业态
這也是提升中超俱樂部首次嚐試以直播帶貨的形式銷售球迷產品,也算是俱乐開了中超俱樂部經營的風氣之先 。搜狐體育觀察到,广州雖然廣州隊官網並沒有發布直播帶貨的队试公告,但廣州隊的水直天貓旗艦店,已經打出了直播預報,播带部造3月16日晚20:14分 ,货新直播帶貨將正式開啟,业态雖然目前上架商品暫時還並不不是提升很多,但是據內部人士透露,廣州隊方麵對於首場直播帶貨頗為重視,準備了大量商品回饋給球迷,多款內部裝備將在16日晚的直播中首發,還會有驚喜福利帶給球迷 。
廣州隊在球迷用品開發上一直走在國內中超俱樂部的最前沿,球迷商品種類繁多 ,琳琅滿目 ,既有常見的運動裝備,也包括車模、聯名音響 、電動剃須刀等日常用品。加之擁有龐大的粉絲基數,對於首場直播帶貨的銷售業績,外界還是持樂觀態度。
本賽季由於恒大集團遭遇的財務危機,廣州隊的運營也麵臨比較大的困難,此前有消息稱俱樂部年運營經費被壓縮到1500萬人民幣,頂薪球員年薪僅為稅前60萬 。近日廣州隊一直在積極招商 ,提升自我造血能力 ,此前俱樂部已經宣布與兩家當地企業結為年度戰略合作夥伴 。而試水直播帶貨,對於生存危機中的廣州隊而言 ,也不失為是一種有益的嚐試 。(搜狐體育 裴力)
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