时间:2025-04-03 05:01:12 来源:网络整理编辑:娛樂
When the makers of Axe body spray don't want to be associated with your brand, you know you've got a
When the makers of Axe body spray don't want to be associated with your brand, you know you've got a serious problem.
London-based conglomerate Unilever announced Friday that it will cease running ads on Facebook, Instagram, and Twitter through the end of the year, leaving the move open to a further extension. This comes only a day after Verizon made a similar pledge, following a report from the Anti-Defamation League highlighting Facebook ads running alongside "hateful or extremist" content on the social media platform.
Notably, this differs from Verizon's Thursday pledge in that the ad pause also includes Twitter.
"Given our Responsibility Framework and the polarized atmosphere in the U.S., we have decided that starting now through at least the end of the year, we will not run brand advertising in social media newsfeed platforms Facebook, Instagram and Twitter in the U.S.," reads the statement in part. "Continuing to advertise on these platforms at this time would not add value to people and society."
We reached out to Unilever in an attempt to clarify whether this means it will cease all advertising on Facebook, Instagram, and Twitter, or only some subset of its ads narrowly defined by placement on "newsfeed platforms." Essentially, we wanted to determine if this move is a straight-up pause, and also, what specifically motivated Unilever's decision.
In response, a Unilever spokesperson merely pointed us back to its statement.
In an emailed statement, Twitter's vice president of global client solutions, Sarah Personette, highlighted her company's commitment to a well-moderated platform — presumably free of the kind of "hateful or extremist" content the ADL reported finding on Facebook.
"We have developed policies and platform capabilities designed to protect and serve the public conversation, and as always, are committed to amplifying voices from underrepresented communities and marginalized groups," wrote Personette. "We are respectful of our partners' decisions and will continue to work and communicate closely with them during this time."
When reached for comment, a Facebook spokesperson touted the money the company spends "to keep our community safe," and the fact that it underwent a civil rights audit.
"The investments we have made in AI mean that we find nearly 90% of Hate Speech we action before users report it to us, while a recent EU report found Facebook assessed more hate speech reports in 24 hours than Twitter and YouTube," read the statement in part. "We know we have more work to do, and we'll continue to work with civil rights groups, GARM, and other experts to develop even more tools, technology and policies to continue this fight."
Unilever, meanwhile, specifically called out "the areas of divisiveness and hate speech during this polarized election period in the U.S." — suggesting it wants nothing to do with the almost certain social media controversy coming down the pike regarding the U.S. presidential election.
SEE ALSO: Verizon decides Facebook doesn't need its ad money after all
It turns out that when you make and sell something like soap (among other household staple), it doesn't pay to have your brand image sullied by association with a company like Facebook.
TopicsFacebookInstagramSocial MediaTwitter
Is Samsung's Galaxy Note7 really the best phone?2025-04-03 04:59
南美雙雄!FIFA官方:世界杯門票申請阿根廷和巴西最多2025-04-03 04:55
銳體育 :幕後大鱷拉伊奧拉 身價近億的足壇軍火商2025-04-03 04:48
卡納瓦羅聯手武磊?西班牙人有意聘請 已開始談判2025-04-03 04:47
5 people Tim Cook calls for advice on running the biggest company in the world2025-04-03 04:44
廣州隊VS川崎前鋒首發:楊鑫領銜後防 葉國琛單前鋒2025-04-03 03:27
皇馬關鍵人物希望重簽C羅 預付費用不超1000萬鎊2025-04-03 03:19
波切蒂諾 :就今天而言 我和姆巴佩下賽季100%留隊2025-04-03 03:14
Tyler, the Creator helped Frank Ocean celebrate 'Blonde' release in a delicious way2025-04-03 03:03
官方:克洛普與利物浦續約 將執教紅軍直至2026年2025-04-03 02:37
Did our grandparents have the best beauty advice?2025-04-03 04:56
米蘭連場絕殺盡顯冠軍相 剩下3輪再拿7分即可奪冠2025-04-03 04:56
山東泰山:克雷桑、廖力生 、賈德鬆三名球員正式加盟2025-04-03 04:49
球迷不滿姆巴佩沒傳球給梅西 社媒炮轟:他最自私2025-04-03 04:35
Olympic security asks female Iranian fan to drop protest sign2025-04-03 04:13
皇馬斬獲西甲第35冠 安帥全滿貫集齊五大聯賽冠軍2025-04-03 04:11
吳龑發文告別河南隊 :信守承諾感恩懷德 但願明年中超重逢2025-04-03 03:54
波切蒂諾 :就今天而言 我和姆巴佩下賽季100%留隊2025-04-03 03:46
Chinese gymnastics team horrifies crowd with human jump rope2025-04-03 02:54
高準翼告別廣州隊:感謝球迷不離不棄 回憶滿滿永遠珍藏2025-04-03 02:33