时间:2025-04-03 16:31:19 来源:网络整理编辑:娛樂
For the first time since 2011, Netflix lost U.S. subscribers.The streaming video service said on Wed
For the first time since 2011, Netflix lost U.S. subscribers.
The streaming video service said on Wednesday it lost 126,000 subscribers in the U.S. in the second quarter of 2019. The loss in U.S. subscribers wasn't helped by the underwhelming 2.7 million global subscribers the company added — about half short of the 5 million it was expecting.
The easiest thing to do is point fingers at the growing number of streaming services competing with Netflix. For example, Disney+, available this holiday season starting at $6.99 a month, has everyone already claiming they'll dump Netflix.
However, the drop in U.S. subscribers and lackluster global growth was largely due to more boring reasons, according to Netflix CEO Reed Hastings. In his investor's note, Hastings said price hikes that went into effect in January contributed to the weaker-than-expected quarter results. The "Basic" plan increased from $8 per month to $9, the "Standard" two-screen plan jumped from $11 to $13, and the "Premium" plan increased from $14 to $16.
"Our missed forecast was across all regions, but slightly more so in regions with price increases," Hastings said. "We don’t believe competition was a factor since there wasn’t a material change in the competitive landscape during Q2..."
Though it had a poor second quarter, Hastings expects things to rebound in the second half of the year, fueled by the successful launch of original programming such as Season 3 of Stranger Things.
"Q3 has started with Stranger ThingsSeason 3, and the first two weeks of Q3 are strong," Hastings said. "In addition to the recently released Season 3 of Stranger Things, our second half content slate includes new seasons of La Casa de Papel(Money Heist), The Crown, and the final season of the iconic Orange is the New Blackas well as big films like The Irishmanfrom Martin Scorsese and action movie 6 Underground(directed by Michael Bay and starring Ryan Reynolds)."
All this recent and upcoming original content should help Netflix continue to grow. Hastings said he expects Netflix to attract 7 million new subscribers in the next quarter compared to the 6.1 million subscribers the service added during the same period in 2018. The majority of the subscriber growth, 6.2 million subscribers, is predicted to come from abroad. Netflix expects to add 800,000 in the U.S.
Even factoring in beloved shows like Friendsand The Officeleaving Netflix, Hastings is optimistic the streaming service still has long legs as it invests even more in exclusive original video.
"We’ve been moving our content from semi-exclusive catalog and 2nd-window unbranded content to branded exclusive 1st window original content for many years," Hastings said. "Much of our domestic, and eventually global, Disney catalog, as well as Friends, The Office, and some other licensed content will wind down over the coming years, freeing up budget for more original content."
At a certain point, though, everyone's gotta take a good look at their monthly bill for streaming services because there are just too many of them. A few bucks here for this and for that might not seem like much at first, but it quickly adds up.
Netflix's bottom line will take a beating if you decide to leave, but you might be better off if you do.
TopicsNetflix
WhatsApp announces plans to share user data with Facebook2025-04-03 16:27
法媒 :梅西已不是七奪金球的梅西 對比賽沒有幫助2025-04-03 16:13
隊報評巴黎前景:梅西為世界杯留隊 內馬爾爛手裏2025-04-03 15:58
國足12強賽最後兩戰加速新陳代謝? 近期教學賽“95後”球員占較大比重2025-04-03 15:55
Ivanka Trump's unpaid interns share cringeworthy financial advice2025-04-03 15:38
西多夫:姆巴佩在皇馬沒有位置 他需要在別處成長2025-04-03 15:34
烏超隊主場遭俄空襲炸毀 調侃 :最危險的軍事設施2025-04-03 15:25
馬德興:歸化球員在國足內部影響很不好 苦練都是經紀人包裝2025-04-03 15:05
Twitter grants everyone access to quality filter for tweet notifications2025-04-03 14:33
西多夫 :姆巴佩在皇馬沒有位置 他需要在別處成長2025-04-03 13:59
Samsung Galaxy Note7 teardown reveals the magic behind the phone's iris scanner2025-04-03 16:15
範迪克評價C羅踢瓊斯 :放輕鬆 這是比賽的一部分2025-04-03 16:00
武磊西甲生涯再遇考驗 西班牙人老板正洽談轉讓球隊2025-04-03 15:58
朗尼克 :C羅繼續秀的話 我們可以每周送他回葡萄牙2025-04-03 15:53
Xiaomi accused of copying again, this time by Jawbone2025-04-03 15:31
深度:巴黎需要英雄時他在哪 ? 有些人或隻能回憶2025-04-03 14:51
巴西名單:內馬爾庫蒂尼奧領銜 阿森納小將迎喜訊2025-04-03 14:50
莫拉塔連場破門撐起尤文鋒線 連續8賽季進球上雙2025-04-03 13:51
One of the most controversial power struggles in media comes to a close2025-04-03 13:50
荷甲維特斯俄籍老板宣布出售股份 其與阿布關係密切2025-04-03 13:47