时间:2025-07-19 06:29:10 来源:网络整理编辑:娛樂
For the first time since 2011, Netflix lost U.S. subscribers.The streaming video service said on Wed
For the first time since 2011, Netflix lost U.S. subscribers.
The streaming video service said on Wednesday it lost 126,000 subscribers in the U.S. in the second quarter of 2019. The loss in U.S. subscribers wasn't helped by the underwhelming 2.7 million global subscribers the company added — about half short of the 5 million it was expecting.
The easiest thing to do is point fingers at the growing number of streaming services competing with Netflix. For example, Disney+, available this holiday season starting at $6.99 a month, has everyone already claiming they'll dump Netflix.
However, the drop in U.S. subscribers and lackluster global growth was largely due to more boring reasons, according to Netflix CEO Reed Hastings. In his investor's note, Hastings said price hikes that went into effect in January contributed to the weaker-than-expected quarter results. The "Basic" plan increased from $8 per month to $9, the "Standard" two-screen plan jumped from $11 to $13, and the "Premium" plan increased from $14 to $16.
"Our missed forecast was across all regions, but slightly more so in regions with price increases," Hastings said. "We don’t believe competition was a factor since there wasn’t a material change in the competitive landscape during Q2..."
Though it had a poor second quarter, Hastings expects things to rebound in the second half of the year, fueled by the successful launch of original programming such as Season 3 of Stranger Things.
"Q3 has started with Stranger ThingsSeason 3, and the first two weeks of Q3 are strong," Hastings said. "In addition to the recently released Season 3 of Stranger Things, our second half content slate includes new seasons of La Casa de Papel(Money Heist), The Crown, and the final season of the iconic Orange is the New Blackas well as big films like The Irishmanfrom Martin Scorsese and action movie 6 Underground(directed by Michael Bay and starring Ryan Reynolds)."
All this recent and upcoming original content should help Netflix continue to grow. Hastings said he expects Netflix to attract 7 million new subscribers in the next quarter compared to the 6.1 million subscribers the service added during the same period in 2018. The majority of the subscriber growth, 6.2 million subscribers, is predicted to come from abroad. Netflix expects to add 800,000 in the U.S.
Even factoring in beloved shows like Friendsand The Officeleaving Netflix, Hastings is optimistic the streaming service still has long legs as it invests even more in exclusive original video.
"We’ve been moving our content from semi-exclusive catalog and 2nd-window unbranded content to branded exclusive 1st window original content for many years," Hastings said. "Much of our domestic, and eventually global, Disney catalog, as well as Friends, The Office, and some other licensed content will wind down over the coming years, freeing up budget for more original content."
At a certain point, though, everyone's gotta take a good look at their monthly bill for streaming services because there are just too many of them. A few bucks here for this and for that might not seem like much at first, but it quickly adds up.
Netflix's bottom line will take a beating if you decide to leave, but you might be better off if you do.
TopicsNetflix
Olympic security asks female Iranian fan to drop protest sign2025-07-19 06:14
3月1日英超賽事解析(含比分):阿森納主場威震四方,勝利在望2025-07-19 05:54
羽球世錦賽4強出爐 ,張藝曼爆冷攜手何冰嬌進四強,男雙獨苗晉級2025-07-19 05:46
英超:水晶宮VS曼聯,國王杯 :萊萬特VS馬競2025-07-19 05:28
Florida hurricane forecast remains uncertain, but trends in state's favor2025-07-19 05:20
今日賽事 :意甲(那不勒斯vs尤文)2025-07-19 05:18
英足總杯 :水晶宮VS埃弗頓,南安普頓VS曼城,諾丁漢森林VS利物浦2025-07-19 04:52
長期打羽毛球的危害有很多,主要有三個身體部位容易受傷 !2025-07-19 04:52
17 questions you can answer if you're a good communicator2025-07-19 03:57
原創 他是挑戰賽之王,也是2023年巡回賽首個冠軍,他是格裏科斯普2025-07-19 03:49
Airbnb activates disaster response site for Louisiana flooding2025-07-19 06:24
【波盈足球】 足球摩洛哥世足賽英雄 哈基米捲入性侵疑雲 ( 摩洛哥,阿拉伯 )2025-07-19 05:55
馬來西亞羽毛球公開賽:國羽收獲兩金一銀2025-07-19 05:50
英超:利物浦vs狼隊 ,主帥克洛普賽前表示這場比賽不會容易2025-07-19 05:20
This weird squid looks like it has googly eyes, guys2025-07-19 05:19
【波盈足球】 最佳球員獎項遭梅西擊敗 本澤馬疑似不滿發IG :騙子 ( 阿拉,冠軍 )2025-07-19 05:14
原創 英超14輪賽事前瞻2025-07-19 05:03
美媒列出湖人2023年夏天可以交易簽約補強的10名球員 ,歐文非首選(公牛費迪南的簡介)2025-07-19 04:53
Here's what 'Game of Thrones' actors get up to between takes2025-07-19 04:15
原創 賽事分享意甲:薩勒尼塔納 VS AC米蘭2025-07-19 04:01