时间:2024-09-20 08:11:01 来源:网络整理编辑:百科
Besides chatting with friends and idly thumbing through their social feeds, you can now buy luxury b
Besides chatting with friends and idly thumbing through their social feeds, you can now buy luxury bags off China's largest social app, WeChat.
The country's most popular messenger app -- which boasted nearly 900 million daily users last year -- is so ubiquitous that luxury brands like Longchamp and Burberry are jumping onboard, reports the Wall Street Journal.
SEE ALSO:Japan's new ultra-luxurious train is here, and tickets cost $10,000 eachBig brands like Louis Vuitton, Givenchy and Dior are also testing demand through flash sales.
Limited edition DK88 bags are being sold only through WeChat.Credit: Ng Yi Shu/MashableEarly adopter, Longchamp, has already launched two in-app stores. One allows people to create customised products from the French maker, and the other allows people to post their experiences with Longchamp's physical stores.
A Longchamp WeChat mini-program allows users to share photos taken in their storesCredit: Ng yi Shu/Mashable"We've seen the importance of WeChat," Jean Cassegrain, Longchamp's CEO, told Interface, a Chinese tech publication. The company found that WeChat pulled in a lot of sales, after earlier experiments with social media marketing in China.
WeChat seemed more effective than other e-commerce platforms, Cassegrain added. "One way or another, [WeChat] will significantly contribute to our sales."
This validation for WeChat is a big deal. The app started out as a messenger before adding a Facebook-style timeline feature, allowing people to blast their lives to friends.
Today, you'd find WeChat's in-app wallet commonly used for transferring money to friends, as well as paying merchants of all sizes, from roadside stalls to big retail stores. This payment is often done by scanning a simple QR code.
Credit: LightRocket via Getty ImagesBut will that spending translate to big ticket items from luxury brands? That remains to be seen, say industry watchers.
Buying a $20,000 watch on your phone.
Pablo Mauron, managing director in China for Digital Luxury Group, a high-end digital marketing firm, said: "For the luxury industry, it's important not to fool ourselves...People want to touch the product."
"I'm still doubtful that someone that doesn't have a relationship with a brand will buy a $20,000 watch on WeChat."
Still, brands setting up WeChat stores creates a unique closed loop not seen in many other examples outside of China. This loop takes users from the initial contact with the brand, to the purchase, and straight through to a personalised customer service channel, observed Interface.
TopicsSocial Media
Wikipedia co2024-09-20 07:28
薩拉赫一戰迎三大裏程碑 英超百球效率榜高居第五2024-09-20 07:19
4戰3勝1平!切爾西初露冠軍相 達成600勝裏程碑2024-09-20 06:51
慘淡!熱刺遭賽季英超首敗 半場0射門被水晶宮吊打2024-09-20 06:47
These glasses hide a fitness tracker on your face2024-09-20 06:24
還要姆巴佩 ?維尼修斯讓球迷驚呼 卡馬文加首秀進球2024-09-20 06:23
薩拉赫一戰迎三大裏程碑 英超百球效率榜高居第五2024-09-20 06:19
國足在沙迦準備過苦日子 強化體能為打越南隊不“拉胯”2024-09-20 06:14
Olympic security asks female Iranian fan to drop protest sign2024-09-20 05:45
周最佳:哈蘭德雙線飄紅榮膺MVP 梅西德佩進最佳陣2024-09-20 05:29
Old lady swatting at a cat ends up in Photoshop battle2024-09-20 07:52
記者:中國足球誰來誰走都正常 恒大真撤也不會是唯一一家2024-09-20 07:45
什琴斯尼兩失誤斷送好局!囧叔卻力挺:他歐冠首發2024-09-20 07:40
國足兩連敗FIFA排名下降四位 不出意外仍是亞洲第92024-09-20 07:40
Slack goes down again, prompting anxiety everywhere2024-09-20 07:34
碾壓!姆巴佩三次強吃造三球 “梅內”不在他稱王2024-09-20 06:51
記者 :中國裁判組完成12強賽執法 將參加亞冠執法工作2024-09-20 06:48
利物浦官方 :埃利奧特腳踝嚴重受傷 將接受手術2024-09-20 06:16
Man stumbles upon his phone background in real life2024-09-20 06:02
國足開局不順在足協高層意料之中 保障力度繼續加大2024-09-20 05:27