您的当前位置:首页 >綜合 >【】Tweet may have been deleted 正文
时间:2025-07-11 07:17:49 来源:网络整理编辑:綜合
One startup is learning the hard way that it takes much more than rapid growth and a dedicated user
One startup is learning the hard way that it takes much more than rapid growth and a dedicated user base to build a sustainable company.。
Fitness class startup ClassPass rocked its subscribers Wednesday with news that the business is axing its unlimited tier, which allowed people to attend as many fitness classes as they wanted for $190/month.。
SEE ALSO:Salary or equity?SEE ALSO:Salary or equity? This website wants to help you understand startup job offers 。
Instead, the startup is now moving users over to a new plan called "Core" that offers 10 classes a month for $115. Naturally, ClassPass subscribers are mad as hell about the change. The company's Twitter feed has been flooded with users threatening to leave and complaining about the change.。
Tweet may have been deleted。
Tweet may have been deleted 。
Tweet may have been deleted 。
Tweet may have been deleted 。
Making matters worse is that this is the third time since 2015 the company has messed with its subscriptions. Initially, unlimited plans cost $99 a month. Last summer, the company raised its prices to $125 a month and then to nearly $200 a month earlier this year.。
Mashable Light SpeedWant more out-of-this world tech, space and science stories?Sign up for Mashable's weekly Light Speed newsletter. 。
By signing up you agree to our Terms of Use and Privacy Policy.。
Thanks for signing up!。
ClassPass CEO Payal Kadakia admitted as much Wednesday, writing in a surprisingly frank letter to customers that there was a "fundamental problem," with the company's business model. Kadakia noted that the unlimited option was originally intended as a limited time promotion, but its popularity caused them to rethink the original idea — even if the financials of it didn't add up.。
I focused on nurturing that spark assuming we’d figure out the business model as the company continued to scale.。
"The promotion was a spark – it didn’t just help launch ClassPass, it helped ignite something truly special in our community," she wrote. "I was so taken aback by the promotion’s success I focused on nurturing that spark assuming we’d figure out the business model as the company continued to scale." 。
"The truth is there is a fundamental problem with the Unlimited plan. It can’t be a long-term membership option because it doesn’t align our business with our promise. What kind of business would we be if we wanted our members to work out less to reduce costs?" she wrote. 。
While ClassPass is hoping it can persuade users to make the transition — it's allowing users to keep unlimited plans for an extra month and offering up additional "add-on" classes for those who want more than 10 a month — its struggles highlight just how difficult subscription-based business models can be, even for a relatively well-funded startup like ClassPass. 。While so-called "unicorn" startups like Slack and Uber are able to operate at a loss in order to keep prices down, even those companies couldn't maintain an "unlimited" offering for very long. 。Business models, it turns out, aren't just something you can "figure out" later.。Business models, it turns out, aren't just something you can "figure out" later.。Uber's $100M settlement over drivers as contractors may not be enough2025-07-11 07:04
世界杯32強本月再誕生9席葡萄牙待定 6月全部出爐2025-07-11 07:01
奧斯卡曬隔離視頻:居家是我們支持上海的方式 加油!2025-07-11 06:59
郭田雨抵達葡萄牙維澤拉開始訓練 靜待留洋首秀2025-07-11 06:41
Early Apple2025-07-11 06:36
圈內人 :李霄鵬接下來最大的挑戰 便是技戰術短板2025-07-11 06:31
恩裏克回應曼聯選帥:已做出承諾 那之後的事再說2025-07-11 06:30
將帥失和 ?範迪克公開質疑範加爾戰術 直言更愛4332025-07-11 06:30
These glasses hide a fitness tracker on your face2025-07-11 06:28
博格巴 :曼聯多年無冠讓人悲哀 法國隊會給我動力2025-07-11 05:35
Michael Phelps says goodbye to the pool with Olympic gold2025-07-11 06:37
國足渴望用勝利收官 最後一戰或變陣加強進攻2025-07-11 06:18
十佳球:貝爾圓月彎刀 天使愜意吊射 厄德高弧線球2025-07-11 06:10
小法 :巴黎從未有過梅西這種球員 他們該心存感激2025-07-11 06:00
Carlos Beltran made a very interesting hair choice2025-07-11 05:43
再戰!回歸破門後 埃神將在“死亡之地”戴上袖標2025-07-11 05:41
馮瀟霆複盤國足:於大寶作用非常關鍵 徐新展現不服輸精神2025-07-11 05:37
韓喬生 :兩支國字號出擊 中國足球將邁入一個新的篇章2025-07-11 05:04
Major earthquake and multiple aftershocks rock central Italy2025-07-11 04:56
內涵誰?伊布:金球獎是政治榮譽 好好先生才能拿2025-07-11 04:32