时间:2024-09-20 09:12:59 来源:网络整理编辑:綜合
Twitter is opening up its live video app Periscope to more advertising. Through Twitter's Amplify pr
Twitter is opening up its live video app Periscope to more advertising.
Through Twitter's Amplify program, brand partners can now sponsor a series of Periscope broadcasts and create branded video highlights which can feature pre-roll ads, the company announced Thursday.
Nothing major is changing within the Periscope app experience, except that the broadcast titles of branded videos will have to include the name of the partner. Live videos will not feature pre-roll or ads midstream, a format that Facebook is testing.
SEE ALSO:Twitter now lets select users make money off of videosThe update is a big step for Twitter to make money off of its live video app and to encourage more creators and advertisers to use it. Prior, brands were testing Periscope videos and could pay to promote tweets with them but could not pay to sponsor broadcasts.
The new ad program is launching with Chase and Grey Goose. The brands will sponsor video created by retired professional tennis player Andy Roddick at the US Open.
"Throughout the tournament, he will invite viewers to watch the broadcasts with him, giving his expert perspective on the matchups and gameplay and driving tune-in to the broadcast," Mike Folgner, Periscope's group project manager, wrote in a blog post.
Roddick had used Periscope while attending Wimbledon in July. At that tournament, Twitter also began testing streaming sports. Twitter did not have access to live match footage, but it did show match replays and live analysis.
Each of these moves is leading up to the unveiling of Twitter's big bet
Each of these moves is leading up to the unveiling of Twitter's big bet: being the go-to destination for live video.
Next month, Twitter will begin streaming the NFL's Thursday Night football games. Twitter had paid $10 million for the rights to stream 10 of the games.
Twitter faces stiff competition from Facebook, though. Twitter's active user base of 313 million pales in comparison to Facebook's 1.71 billion.
While Facebook is currently paying for creators to produce live video (Mashable is a partner), Twitter is embracing sponsorship and advertising via Periscope.
"With the recent dominance of Facebook Live, Periscope’s inclusion within Twitter Amplify will offer differentiation and monetization, which is an important step for Periscope to maintain its attractiveness for creators and bring new advertisers to the platform," Gareth Capon, CEO of online social video service Grabyo, wrote in an email to Mashable.
Earlier this week, Twitter announced a new program that lets anyone apply to earn revenue from videos they post to the network.
Twitter CEO Jack Dorsey has insisted Twitter can be a leader in live video given the broader nature of the network.
"Live is not just about live streaming, but it's around these live events," Dorsey told CNBC. "And we think Twitter is better positioned than anyone else out there because the people on it are tweeting every single day about what they're seeing, what they're thinking, and about what's happening right now."
TopicsTwitterAdvertising
This coloring book is here for all your relationship goals2024-09-20 09:09
小孩穿大鞋的壞處有哪些呢 ?2024-09-20 09:04
微波爐烤翅的做法有哪些呢?2024-09-20 08:50
小孩穿大鞋的壞處有哪些呢 ?2024-09-20 08:45
Man stumbles upon his phone background in real life2024-09-20 08:31
痘痘一直複發是什麽原因2024-09-20 08:20
自製花生芝麻糊的做法2024-09-20 07:26
花生紅棗枸杞一起吃有什麽功效2024-09-20 07:25
Visualizing July's astounding global temperature records2024-09-20 07:15
2022世預賽賽事分析+賽果預測 :匈牙利VS英格蘭 !澳大利亞VS中國(2022世界杯比分結果表圖片)2024-09-20 06:40
Olympian celebrates by ordering an intimidating amount of McDonald's2024-09-20 09:05
男性促卵泡激素高原因2024-09-20 08:27
孕早期一天吃幾個核桃2024-09-20 08:08
2021 美洲杯 1/4 決賽阿根廷 3:0 厄瓜多爾,梅西兩傳一射,如何評價阿根廷和梅西的表現?(梅西阿根廷隊最新進球數據)2024-09-20 08:01
Singapore rolls out video2024-09-20 07:47
睡醒後女生下體發涼怎麽辦2024-09-20 07:47
9個月寶寶可以吃什麽2024-09-20 07:41
微波爐烤翅的做法有哪些呢 ?2024-09-20 07:39
Despite IOC ban, Rio crowds get their political messages across2024-09-20 07:17
扁桃體消炎針對尿頻有影響嗎2024-09-20 07:14