时间:2024-09-20 05:29:50 来源:网络整理编辑:熱點
After this weekend's Twitter Blue drama, debacle, guerilla marketingcampaign – whatever you wa
After this weekend's Twitter Blue drama, debacle, guerilla marketingcampaign – whatever you want to call it – Elon Musk shifted gears on Monday to promote Twitter's other paid subscriptions feature called, well, Subscriptions.
Tweet may have been deleted
"Content creators may wish to enable subscriptions on this platform," tweetedMusk. "Just tap on Monetization in settings."
Subscriptions allows users to subscribe directly to a specific Twitter creator that has opted into the program. In turn, the creator can provide subscribers with exclusive tweets, subscriber-only Twitter Spaces, and other paywalled content.
Included in Musk's tweet, is a screenshot showing the sidebar navigation menu on Twitter's mobile app. Ostensibly, Musk included this to show interested users where they could sign up. But, there's another bit of information included in that screenshot: It shows just how many users are directly paying Elon Musk for his Subscriptions-only content.
Next to Musk's followers and following counts is another number: Subscriptions, which is actually a private metric only shown to the specific creator so they can see how many users have Subscribed to their paywalled content.
Musk's subscriber count shows at 24.7k, or somewhere between 24,700 and 24,799 paying subscribers. Twitter's owner charges $4 for subscriptions to his account, which puts the amount of money he's making from the Subscriptions feature at nearly $100,000 per month.
That's just under $1.2 million a year, which would be quite a successful outcome for the average content creator. Musk enabled Subscriptions on his account on April 15, so these subscribers all joined within the past 10 days.
But, Musk is quite obviously an anomaly as Twitter's owner and its most-followed user. It's unlikely that any other creator comes close to making anywhere near Musk does from Twitter's Subscriptions feature.
And, taking Musk's other metric into question, it's actually kind of low. Just around 0.018 percent of Musk's more than 136.4 million followers pay to subscribe to Musk's paywalled content.
The Subscriptions feature existed before Musk's acquisition of Twitter, under the name Super Follows. However, Musk wasn't such a fan of the branding and changed it to simply "Subscriptions" in the weeks after he took over last year. The feature has been available since then but it appears Twitter is now re-focusing its efforts on marketing Subscriptions.
As Super Follows under the old Twitter, the feature failedto take off. But, Musk seems intent to move Twitter away from an advertiser-supportedplatform, so he continues to center his efforts on subscription models.
We've yet to really see how Subscriptions under Musk could play out, but if it's anything like how Twitter Blue has gone, it's not looking good. But, maybe it'll end up being just as entertainingto watch play out.
TopicsSocial MediaTwitterElon Musk
Watch MTV's Video Music Awards 2016 livestream2024-09-20 05:27
Theresa May told to ditch high heels to end sexism in the workplace2024-09-20 05:12
ZTE Axon 7 mini is a cheaper, smaller version of the company's flagship2024-09-20 05:09
How to watch today's Apple iPhone 7 event on just about any device2024-09-20 04:58
There's a big piece of fake chicken stuck to this phone case2024-09-20 03:43
Tailgating bro makes 'send beer money' sign, fellow sports fans do the rest2024-09-20 03:17
Mosaic sushi will satisfy your obsession with neatness and food2024-09-20 03:14
Great Barrier Reef brought to politicians' doorstep in artful protest2024-09-20 03:13
WhatsApp announces plans to share user data with Facebook2024-09-20 03:11
Amazon adds food delivery in London2024-09-20 02:49
Dramatic photo captures nun texting friends after Italy earthquake2024-09-20 05:09
This 1 piece of crucial English speaking advice is sending the internet wild2024-09-20 04:47
HP is buying Samsung's printer business for $1.05 billion2024-09-20 04:16
Study details the sugar industry's attempt to shape science2024-09-20 04:16
More than half of women in advertising have faced sexual harassment, report says2024-09-20 04:14
'Bridget Jones's Baby' delivers a delightfully unexpected throwback2024-09-20 03:57
Study details the sugar industry's attempt to shape science2024-09-20 03:47
The iPhone 7 and 7 Plus are already sold out online — here’s how to buy them IRL2024-09-20 03:26
Two astronauts just installed a new parking spot on the International Space Station2024-09-20 03:25
Mets player gets pumped at plate with 'Friends' theme2024-09-20 02:43