时间:2025-04-03 10:45:47 来源:网络整理编辑:休閑
Adverts that perpetuate gender stereotypes -- including men failing to undertake simple household ta
Adverts that perpetuate gender stereotypes -- including men failing to undertake simple household tasks -- are to be banned under new regulations proposed by industry watchdog the Advertising Standards Agency (ASA).
SEE ALSO:Sexism is the new clickbait. Find another route to internet fame.The new regulations put forth by the ASA will crack down on ads that portray activities as specific to one particular gender and ads that mock people for not conforming to gender stereotypes. The new measures intend to address the "potential for harm or offence" arising from gender stereotyping in ads.
The report says "new standards are not intended to ban all forms of gender stereotypes" and that it would be "inappropriate and unrealistic" to prevent ads from depicting a woman cleaning or a man doing DIY. But, the standard would apply to ads featuring "problematic" stereotyping that "can potentially cause harm."
Problematic stereotypes include, according to the report:
Ads which depict family members making a mess while a woman has sole responsibility for cleaning it up
Ads that suggest "a specific activity is inappropriate for boys because it's stereotypically associated with girls, or vice-versa" and
Ads featuring men "trying and failing" to conduct "simple parental or household tasks."
The report identified six different types of gender stereotyping in ads, including "occupations or positions" and "attributes or behaviours" associated with a specific gender, in addition to making fun of people for behaving or looking in a "non-stereotypical" manner. Sexualisation and objectification were also identified as types of gender stereotyping in ads.
"Portrayals which reinforce outdated and stereotypical views on gender roles in society can play their part in driving unfair outcomes for people," Chief Executive of the ASA, Guy Parker, said in a statement.
"While advertising is only one of many factors that contribute to unequal gender outcomes, tougher advertising standards can play an important role in tackling inequalities and improving outcomes for individuals, the economy and society as a whole," Parker continued.
TopicsAdvertising
Xiaomi accused of copying again, this time by Jawbone2025-04-03 10:27
How beloved actor Gene Wilder became an internet meme2025-04-03 10:05
Instead of using actual Paralympians, Vogue Brazil photoshopped able2025-04-03 09:59
Allow Blue Ivy Carter to stare right through your soul2025-04-03 09:29
New Zealand designer's photo series celebrates the elegance of aging2025-04-03 09:18
Optical illusion has everyone wondering what happened to this woman's torso2025-04-03 08:55
The world's first international 'Overwatch' champions have been crowned2025-04-03 08:47
New mom calls out those who claim c2025-04-03 08:46
This 'sh*tpost' bot makes terrible memes so you don't have to2025-04-03 08:25
North Carolina police fatally shoot deaf man2025-04-03 08:05
Mall builds real2025-04-03 10:41
360 video captures Big Boi partying at a music festival just like everyone else2025-04-03 10:17
PewDiePie explains ISIS tweet that got him temporarily kicked off Twitter2025-04-03 09:59
An astronaut just broke Scott Kelly's record, and Scott's not even mad about it2025-04-03 09:16
These glasses hide a fitness tracker on your face2025-04-03 09:07
New additions to Aussie dictionary worth adding to your repertoire today2025-04-03 09:03
Chance the Rapper wore cool overalls to the VMAs2025-04-03 08:35
Speedo drops Ryan Lochte after fake robbery tale2025-04-03 08:19
These glasses hide a fitness tracker on your face2025-04-03 08:09
MTV VMAs 2016: See the full winners list2025-04-03 08:00