时间:2024-09-20 09:02:38 来源:网络整理编辑:休閑
Spotify is making moves to lure more gaming fans to its platform, with the announcement of a new ori
Spotify is making moves to lure more gaming fans to its platform, with the announcement of a new original podcast dedicated to dominant esports game League of Legends.
It's part of a partnership announced on Monday between the music streaming service and League of Legendsdeveloper Riot Games, which will run over the next few years and involve a special branded-up hub on Spotify that hosts gaming music playlists, live event audio, and podcast series.
Spotify and Riot are actually planning to launch multiple podcasts related to the enormously popular multiplayer online battle arena (MOBA) game, with the first a nine-part series of interviews and previous game highlights called Untold Stories: Top Moments from Worlds, leading up to the 2020 League of LegendsWorld Championship which kicks off Sept. 25.
It's not completely new ground for Spotify, as the official League of Legendssoundtrack clocks up over 4.8 million Spotify listeners per month. But it's now the exclusive audio streaming partner for LoL'sglobal events, which is extremely lucrative ground to nab extra ears — the 2019 World Championship saw 100 million viewers, including a peak of 44 million concurrent viewers. But it's not just about the games themselves; over the five weeks, fans consumed more than 1 billion hours of content.
It's also a smart move from the music streaming platform which has been going hard on its successful podcast strategy within the last year, championing original content and launching its own podcast charts. In 2019, Spotify partnered upwith the Obamas' production company — Michelle Obama's own podcast launched exclusively on the platform in July 2020 — and boughtleading podcast companies like Gimlet, Anchor, Parcast, and The Ringer. Now, Spotify says its podcast listeners have doubled since last year, and there are over 1 million podcasts on the platform. Even big media companies like BBC and NPR have joined the party.
Why not add millions of hardcore LoLfans to the pile while you're at it?
TopicsEsportsGamingLeague Of Legends
This company is hiring someone just to drink all day2024-09-20 08:45
比賽日:拉齊奧連扳三球42024-09-20 08:37
李鐵語錄 :質疑武磊的人可以閉嘴了 中國隊教練就應該由中國人擔任2024-09-20 08:20
足協官方:同意李鐵辭職申請 聘任李霄鵬擔任國足主教練職務2024-09-20 08:20
We asked linguists if Donald Trump speaks like that on purpose2024-09-20 08:19
吳曦發文總結國足107天封閉集訓 :不易且珍惜 繼續努力2024-09-20 08:05
中新網:李鐵“如願”下課 但國足聘請土帥的結局注定一樣2024-09-20 07:59
立竿見影 !孔蒂上任後熱刺英超不敗 重返前4現曙光2024-09-20 07:11
Photos show the Blue Cut fire blazing a path of destruction in California2024-09-20 06:57
相關決策層代表已與李霄鵬溝通 足協將於12月擇日官宣結果2024-09-20 06:17
Pole vaulter claims his penis is not to blame2024-09-20 08:39
獲C羅點讚賬號:得到偶像認可 榜樣讓世界更美好2024-09-20 08:25
媒體人:中超爭冠組廣州賽區基本確定對球迷開放2024-09-20 08:15
新華社專訪王霜 :與世界強隊差距在拉大 人家大步跑我們小步追2024-09-20 08:08
Hiddleswift finally followed each other on Instagram after 3 excruciating days2024-09-20 08:06
人民日報肯定李鐵帶隊成績 國足未來主帥應考慮洋帥2024-09-20 07:58
上海海港10日兵發廣州賽區 7日將迎來與國安熱身2024-09-20 07:24
不可阻擋 !薩拉赫破紀錄上癮 紅軍締造英倫新神跡2024-09-20 07:22
Make money or go to Stanford? Katie Ledecky is left with an unfair choice.2024-09-20 07:04
英媒 :卡瓦尼明夏自由身加盟巴薩 盼簽兩年合同2024-09-20 06:41