时间:2024-09-20 10:28:40 来源:网络整理编辑:焦點
Facebook is having a difficult time counting. The social network revealed new measurement errors Fri
Facebook is having a difficult time counting.
The social network revealed new measurement errors Friday related to engagement on live videos and any links to direct users outside of Facebook. That's the third time since September Facebook has admitted to miscalculations, drawing ire from publishers and advertisers and reemphasizing a need for third-party verification.
SEE ALSO:Advertisers want Facebook to stop 'grading its own homework'Facebook reported that none of the errors directly affected advertisers' spending on the network, a.k.a. how the company makes the majority of its revenue. Yet, companies look to these metrics to strategize their content.
"What I would tell you is we are not going to be perfect," Carolyn Everson, Facebook's VP of global market solutions, told Mashablelast month. "What we are going to strive to be is as accurate as possible and fully committed to being transparent if we find things and certainly as we update our metrics."
Facebook disclosed the updates in a blog post within "Metrics FYI," a new category that was created in the wake of other miscalculations.
The first error relates to the breakdown of Facebook reactions to live video. In the category "reactions on post" Facebook only included one reaction per person even though a user can generate multiple reactions during a live video. That's fine.
The error arose in that those extra reactions were misallocated to the category "reactions on shares," which should include reactions based on a re-shared video.
To fix the error, Facebook will count extra reactions in "reactions on post." Facebook said that "reactions on post" may increase by 500 percent on average and "reactions from shares of post" could decrease by 25 percent.
Additionally, Facebook had been calculating inconsistent metrics for links off of Facebook. Tim Peterson of Marketing Landreported that he identified the error with outside links when analyzing an investigation by BuzzFeedon fake news on Facebook and brought it to the network's attention.
Peterson found that the number of shares, likes and comments a link receives as shown through Facebook's Graph API does not equate those same numbers in Facebook's mobile app.
Facebook has currently not fixed the problem. It is still investigating whether the Graph API is over-counting engagement or the mobile search results are under-counting them.
Credit: FACEBOOKLastly, Facebook is changing how it measures the expected reach of ad campaigns. According to Facebook, the metric will be less reliant on sampling and extrapolating. Advertisers may see a 10 percent change in their audience sizes.
Facebook isn't alone in facing heat against measurement. For years, users of Twitter's live-streaming app Periscope have been requesting for more transparency on how the app defines a view. The company finally provided a definition Thursday, following a report from Incon software bugs in the app.
"The measurement, validation, and valuation of social data (digital views, impressions, engagements and time spent) will be the biggest debate in the ad media world in 2017," Nick Cicero, CEO of Delmondo, a social video analytics software company that now partners with Facebook.
Facebook's Everson told Mashable that third-party verification is the "most important thing" for the company going forward.
At least, Facebook is being transparent. That commitment came after the backlash the company received for its error in September, which was surfaced by a Wall Street Journalreport.
"Facebook would do well to let publishers independently measure their native videos using neutral third-party analytics providers," Andrew Montalenti, chief technology officer of Parse.ly, wrote in an email. "If the media industry increases the amount of video it's producing, and visitors continue to prefer video content, having standard metrics will be crucial for companies to judge success."
TopicsFacebook
5 people Tim Cook calls for advice on running the biggest company in the world2024-09-20 10:06
皇馬前瞻 :本澤馬缺席貝爾複出 單賽季四殺畢巴 ?2024-09-20 10:00
水慶霞:王霜能否踢決賽再看 韓國隊這幾年進步很大2024-09-20 09:31
日足協技術委員會主席:中日戰前分析了李霄鵬2年帶隊錄像2024-09-20 09:14
Nancy Pelosi warns colleagues after info hacked2024-09-20 08:50
劉建宏怒批中國足球:打臉!不好好工作就一定會丟人現眼2024-09-20 08:28
曼聯前瞻:博格巴回歸狀態幾何 C羅或輪休力保英超2024-09-20 08:24
陳戌源會麵越南足協 對方祝賀中國女足獲得世界杯參賽資格2024-09-20 08:17
Australian football makes history with first LGBT Pride Game2024-09-20 08:10
皇馬前瞻:本澤馬缺席貝爾複出 單賽季四殺畢巴?2024-09-20 07:57
Dog elected for third term as mayor of Minnesota town2024-09-20 09:40
拜仁前瞻 :20輪65球創新高 南大王持續火力輸出?2024-09-20 09:33
前國腳劉越 :中國足球這麽多年沒搞好 道德品質低下是主因2024-09-20 09:30
西班牙人官方 :結束了國家隊比賽的武磊已返回球隊2024-09-20 09:08
Watch MTV's Video Music Awards 2016 livestream2024-09-20 09:01
深度 :利物浦最怵曼城一句話 南美新援PK定英超未來2024-09-20 08:42
克拉根福總監 :劉邵子洋先為二隊出戰 下賽季踢首發2024-09-20 08:10
萊萬:FIFA先生比金球獎強 梅西如今難保進球效率2024-09-20 08:10
Singapore gets world's first driverless taxis2024-09-20 08:04
梅西在巴黎不開心!西媒列四大原因 想巴薩了嗎?2024-09-20 07:47