时间:2025-04-02 09:54:36 来源:网络整理编辑:探索
Local television stations count on elections to provide a quadrennial flood of cash, but this year,
Local television stations count on elections to provide a quadrennial flood of cash, but this year, Donald Trump's anemic ad spending has left them wanting. 。
Despite earlier projections that suggested a record-breaking bump this election cycle, it seems the GOP nominee's reluctance to spend sunk those hopes, according to a new report from media forecast firm Magna. 。
SEE ALSO:Here is the Donald Trump campaign's first TV ad 。Instead, the Clinton camp has been filling the gap, bumping local political spending up 3 percent from 2012 -- a measly sum compared to the lofty 15 percent expected.。
It's just one of many conventional predictions that Trump's erratic campaign upended this year. 。
By comparison, total local TV spending grew 10 percent with close to $3 billion in political ads constituting just a small chunk of the $23 billion market.。
Trump's mostly ad-free rise led some pundits to prematurely doubt the effectiveness of political ads, a notion the nominee himself encouraged. 。
Thanks for signing up!。
"You almost say, do ads mean anything?" Trump said in May. "I think we're going to hurt the industry pretty much because people are going to say, 'What does an ad mean?'"。
But as with many Trump-related outliers, the pronouncement's prediction power seems to be limited to a subject pool of one. 。
"Skeptics have persistently overlooked the elephant in the room: Trump is a TV celebrity," wrote Mark Lieberman, CEO of media analytics firm Tivo Research, in a recent op-ed. "'The Donald' had the benefit of more than a decade of weekly primetime TV exposure."。
The lukewarm returns have also been supplemented by narrow local, gubernatorial and congressional races, which account for about two thirds of political spending. 。
The one prediction that didn't end up a bust was the migration of ad dollars from TV to digital. 。
A report from Borrell & Associates last year pegged this election as a record-breaking year for digital mediums, and it seems the numbers haven't disappointed.。
Trump has embraced these ads much more openly, even outspending Clinton on digital marketing in June with expenses of $1.6 million on online ads and digital consulting, according to the campaign's Federal Election Committee filing. 。
Despite IOC ban, Rio crowds get their political messages across2025-04-02 09:44
全球十大羊奶粉排名——伊利金領冠悠滋小羊奶粉獨樹一幟2025-04-02 09:28
楊冪魏大勳戀情曝光!仙劍演員歸宿何在 coser黃可給出答案2025-04-02 09:13
進度條告急 ,你的新年flag準備好了嗎?2025-04-02 08:55
Cat gets stuck in the most awkward position ever2025-04-02 08:46
SING女團閃耀騰訊音樂盛典,獲年度國風新勢力認證2025-04-02 08:15
“奪命姐”曹優美受邀出席“紫竹鹽”年會2025-04-02 08:13
《音浪合夥人》李宇春開場引領最強應援 ,音浪合夥人報名火熱進行2025-04-02 08:12
These glasses hide a fitness tracker on your face2025-04-02 07:24
康師傅飲品攜手東方衛視2020年一起跨年!2025-04-02 07:16
This chart shows just how high Simone Biles can jump2025-04-02 09:50
愛奇藝自製劇《劍王朝》上線16小時 站內內容熱度峰值突破70002025-04-02 08:54
劉奕君《劍王朝》熱播 飾蘅王威嚴霸氣不怒自威2025-04-02 08:38
偶像駕到 !《青春有你》人氣學員田島入駐虎牙,開啟直播首秀2025-04-02 08:26
This coloring book is here for all your relationship goals2025-04-02 07:53
來自冰島的小精靈—vivo S5開箱體驗,我被它的自拍原地圈粉了2025-04-02 07:30
嗖秀樂空降魔盒音樂節,助力選手實現音樂夢想2025-04-02 07:29
故宮 、三元攜手上新 ,三元故宮牛奶全新包裝正式發布2025-04-02 07:24
Florida hurricane forecast remains uncertain, but trends in state's favor2025-04-02 07:20
《惹不起的殿下大人》片尾曲《背後》上線 程嘉欣Mika新聲力量飽受好評2025-04-02 07:13