时间:2025-04-04 09:44:45 来源:网络整理编辑:探索
Local television stations count on elections to provide a quadrennial flood of cash, but this year,
Local television stations count on elections to provide a quadrennial flood of cash, but this year, Donald Trump's anemic ad spending has left them wanting. 。
Despite earlier projections that suggested a record-breaking bump this election cycle, it seems the GOP nominee's reluctance to spend sunk those hopes, according to a new report from media forecast firm Magna. 。
SEE ALSO:Here is the Donald Trump campaign's first TV ad。Instead, the Clinton camp has been filling the gap, bumping local political spending up 3 percent from 2012 -- a measly sum compared to the lofty 15 percent expected.。
It's just one of many conventional predictions that Trump's erratic campaign upended this year.。
By comparison, total local TV spending grew 10 percent with close to $3 billion in political ads constituting just a small chunk of the $23 billion market.。
Trump's mostly ad-free rise led some pundits to prematurely doubt the effectiveness of political ads, a notion the nominee himself encouraged.。
Thanks for signing up!。
"You almost say, do ads mean anything?" Trump said in May. "I think we're going to hurt the industry pretty much because people are going to say, 'What does an ad mean?'"。
But as with many Trump-related outliers, the pronouncement's prediction power seems to be limited to a subject pool of one.。
"Skeptics have persistently overlooked the elephant in the room: Trump is a TV celebrity," wrote Mark Lieberman, CEO of media analytics firm Tivo Research, in a recent op-ed. "'The Donald' had the benefit of more than a decade of weekly primetime TV exposure." 。
The lukewarm returns have also been supplemented by narrow local, gubernatorial and congressional races, which account for about two thirds of political spending. 。
The one prediction that didn't end up a bust was the migration of ad dollars from TV to digital.。
A report from Borrell & Associates last year pegged this election as a record-breaking year for digital mediums, and it seems the numbers haven't disappointed.。
Trump has embraced these ads much more openly, even outspending Clinton on digital marketing in June with expenses of $1.6 million on online ads and digital consulting, according to the campaign's Federal Election Committee filing. 。
Wikipedia co2025-04-04 09:35
Can hackers get into your Google account without a password?2025-04-04 09:19
Slack is about to TL;DR your lengthy work threads2025-04-04 09:13
'The Sopranos' TikTok account is pumping out 252025-04-04 09:04
Cat gets stuck in the most awkward position ever2025-04-04 08:54
Best happy light deal: Get the Verilux HappyLight Luxe for under $70 at Amazon2025-04-04 08:54
'Plus One': Maya Erskine and Jack Quaid's undersung rom2025-04-04 08:25
Apple Vision Pro: First customer to grab it causes quite a commotion2025-04-04 07:17
This weird squid looks like it has googly eyes, guys2025-04-04 07:12
'True Detective: Night Country' review: A can't2025-04-04 06:58
Felix the cat just raised £5000 for charity because she's the hero we all need2025-04-04 09:43
'True Detective' Season 4, episode 1: Burning questions explored2025-04-04 09:33
Best thermostat deal: Get the Google Nest thermostat for $51 off2025-04-04 09:09
YouTube fixture MatPat announces retirement from The Game Theorists2025-04-04 08:53
Michael Phelps says goodbye to the pool with Olympic gold2025-04-04 08:32
Slack is about to TL;DR your lengthy work threads2025-04-04 08:10
Best Etsy deal: Save $5 on select orders of $50 or more2025-04-04 08:01
Laptop vs. tablet: Which device works best for you?2025-04-04 07:47
17 questions you can answer if you're a good communicator2025-04-04 07:33
New climate deniers are making millions on YouTube. But they're lying.2025-04-04 07:14