时间:2025-04-26 18:59:12 来源:网络整理编辑:娛樂
雲南白藥牙膏“偶遇經典 煥新國潮”國潮木偶戲劇節即將啟幕2019-12-19 10:54:39 來源:大眾娛樂網 責任編輯: liyu
當國粹經典與新潮時尚碰撞,云南牙膏當文化藝術與民族品牌相融,會激發出巨大的能量,掀起深入人心的國民熱潮。由雲南白藥牙膏攜手中國木偶藝術劇院主辦,白药中外名人文化傳媒集團承辦的“偶遇經典 煥新國潮”國潮木偶戲劇節啟動盛典,將於2019年12月21日下午2時,在北京嘉裏大酒店拉開帷幕 。將傳統木偶融入新潮文化,偶遇引領新時代國潮風尚。
明星助陣,经典节即将启揭曉神秘IP
啟動儀式上,著名演員孫紅雷先生將作為雲南白藥健康合作夥伴親臨現場,助陣雲南白藥牙膏“偶遇經典 煥新國潮” 國潮木偶戲劇節啟動盛典,共同揭曉2020年國潮木偶戲劇節的五大神秘IP形象。現場還能欣賞到來自中國木偶藝術劇院的焕新國家一級演員帶來的經典劇作表演、聆聽“女子十二樂坊”組合的国潮国潮國風音樂秀,更有經典木偶與現代舞者的創新合作作品,現場感受傳統與時尚,碰撞與融合,通過文化藝術傳達國粹傳承與時代創新的理念 。
全國巡演,木偶幕弘揚國潮經典
國潮木偶戲劇節將於2020年開啟全國巡展,先後走進北京 、上海 、戏剧廣州、云南牙膏昆明等15座城市,白药開設國潮木偶舞台、互動打卡區以及國潮文創市集3大主題沉浸展區,偶遇由5位IP主題形象攜手多部經典木偶劇目與大眾零距離接觸,弘揚中國優秀傳統文化與經典故事,打造親子互動樂園,展現雲南白藥牙膏健康、時尚、经典节即将启年輕的焕新新國潮理念!
公益講堂,關注口腔健康
作為中國民族品牌的領軍企業,雲南白藥牙膏一直秉持“認真做公益,持久做公益”的理念,熱心投身公益事業。2020年,国潮国潮雲南白藥牙膏將舉行口腔健康文化下鄉公益活動,邀請權威牙醫及人氣KOL,跟隨木偶小課堂在貧困山區開設的公益講堂,將傳統文化與口腔科普教育結合,寓教於樂,關注山區兒童口腔健康,以公益之心為山區兒童帶去快樂和健康。
“以國為潮”是木偶幕國家文化自信的表現,也是民族品牌責任擔當的體現。雲南白藥牙膏國潮木偶戲劇節即將啟程,12月21日啟動盛典,敬請期待!
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