时间:2025-01-18 18:52:31 来源:网络整理编辑:焦點
Local television stations count on elections to provide a quadrennial flood of cash, but this year,
Local television stations count on elections to provide a quadrennial flood of cash, but this year, Donald Trump's anemic ad spending has left them wanting.。
Despite earlier projections that suggested a record-breaking bump this election cycle, it seems the GOP nominee's reluctance to spend sunk those hopes, according to a new report from media forecast firm Magna.。
SEE ALSO:Here is the Donald Trump campaign's first TV ad。Instead, the Clinton camp has been filling the gap, bumping local political spending up 3 percent from 2012 -- a measly sum compared to the lofty 15 percent expected.。
It's just one of many conventional predictions that Trump's erratic campaign upended this year. 。
By comparison, total local TV spending grew 10 percent with close to $3 billion in political ads constituting just a small chunk of the $23 billion market. 。
Trump's mostly ad-free rise led some pundits to prematurely doubt the effectiveness of political ads, a notion the nominee himself encouraged.。
Thanks for signing up! 。
"You almost say, do ads mean anything?" Trump said in May. "I think we're going to hurt the industry pretty much because people are going to say, 'What does an ad mean?'"。
But as with many Trump-related outliers, the pronouncement's prediction power seems to be limited to a subject pool of one.。
"Skeptics have persistently overlooked the elephant in the room: Trump is a TV celebrity," wrote Mark Lieberman, CEO of media analytics firm Tivo Research, in a recent op-ed. "'The Donald' had the benefit of more than a decade of weekly primetime TV exposure."。
The lukewarm returns have also been supplemented by narrow local, gubernatorial and congressional races, which account for about two thirds of political spending.。
The one prediction that didn't end up a bust was the migration of ad dollars from TV to digital.。
A report from Borrell & Associates last year pegged this election as a record-breaking year for digital mediums, and it seems the numbers haven't disappointed. 。
Trump has embraced these ads much more openly, even outspending Clinton on digital marketing in June with expenses of $1.6 million on online ads and digital consulting, according to the campaign's Federal Election Committee filing. 。
New Zealand designer's photo series celebrates the elegance of aging2025-01-18 18:51
德甲拜仁官宣簽下18歲中國門將劉邵子洋 合同至2025年2025-01-18 18:46
申花主帥:阿德裏安因回避條款無法出戰 會合理調整陣容2025-01-18 18:23
中超第17輪裁判選派結果:張雷執法上海海港VS泰山2025-01-18 18:00
5 people Tim Cook calls for advice on running the biggest company in the world2025-01-18 17:43
中超第17輪裁判選派結果 :張雷執法上海海港VS泰山2025-01-18 17:26
國安通報王剛傷情:右臂橈骨前端骨折 將在廣州進行手術2025-01-18 17:26
曼聯皇馬巴黎有意免簽切爾西鐵閘 巴黎已進行接觸2025-01-18 17:04
17 questions you can answer if you're a good communicator2025-01-18 16:20
國米與埃裏克森已達成解約協議 未來幾個小時官宣2025-01-18 16:07
Darth Vader is back. Why do we still care?2025-01-18 18:23
歐國聯抽簽 :英意德造死亡之組 西班牙遭遇葡萄牙2025-01-18 17:53
中超聯賽官方:因疫情原因 深圳VS河北開球時間由20:00改為21:152025-01-18 17:43
尷尬 !烏姆蒂蒂被巴薩推薦至別隊 遭回應 :開啥玩笑2025-01-18 17:18
How Hyperloop One went off the rails2025-01-18 17:01
西甲前瞻:塞維馬競火星撞地球 皇馬目標11連勝2025-01-18 16:54
李鐵辭職後首次發聲:結束一段珍貴的旅程 感謝所有 !2025-01-18 16:47
西甲前瞻:塞維馬競火星撞地球 皇馬目標11連勝2025-01-18 16:44
Over 82,000 evacuate as Blue Cut fire rapidly spreads in southern California2025-01-18 16:31
官方:曼聯一線隊教練麥肯納離隊 將執教英甲隊2025-01-18 16:08