时间:2025-04-26 19:04:45 来源:网络整理编辑:休閑
LAS VEGAS -- How does a non-tech company get in on the tech-heavy world of International CES? Build
LAS VEGAS -- How does a non-tech company get in on the tech-heavy world of International CES? Build an enormous booth, send out a slick marketing video and get Nick Offerman to make an appearance.
At Thursday's American Greetings press event, people lined up to see a new product the card company promoted as "a device like no other."
The device in question: Just a paper greeting card. American Greetings, you trolled us all.
SEE ALSO:Wise human Nick Offerman reads more shower thoughts, hurts your brainThe event marked the launch of the #DeviceLikeNoOther campaign, which serves to promote the use of greeting cards to build more meaningful connections between loved ones. Or, you know, something like that.
Offerman, an avid woodworker, feels like a natural fit for a campaign launch that highlights old-fashioned "technology."
Indeed, Offerman says he grew up in a card-giving family and it's a tradition he's kept with his wife.
"When I started dating my wife -- her name is Megan Mullally, she's a very beautiful actress and singer and goddess -- she and I loved giving each other cards," he told a crowd at the press event. "It's a very important part of our relationship, and so we've continued that practice.
"Even though there are times when it's more appropriate, of course, to send a text or an email ... when you really want to get a sentiment across, there's nothing like the artifact of the handwritten card."
So, how does Offerman feel about being a non-tech person at the center of CES?
"It's fascinating," he told Mashable. "I like to be as inclusive as possible, and I depend on technology. I just usually have smarter people than me telling me what I need to pay attention to this year. So it's really fascinating to try to be here and communicate with a group of people that are all smarter than me, and fascinated in all of this math and science that will make our world a better place."
As for attendees who showed up to see the latest in greeting card technology, not everyone was thrilled with the review.
As one disappointed industry buyer told Mashable: "It's just mail."
TopicsCES
Singapore rolls out video2025-04-26 18:41
Facebook testing feature to let you transfer your photos to other services2025-04-26 18:39
Peloton's holiday ad has serious horror movie vibes2025-04-26 18:14
Everything you didn't know about the real Princess Margaret2025-04-26 17:33
Fiji wins first2025-04-26 17:31
This playlist of the worst songs to have sex to is delightfully cursed2025-04-26 17:18
The world's carbon emissions went up in 2019, continuing a bad trend2025-04-26 17:03
Walmart and Chick2025-04-26 16:55
Pole vaulter claims his penis is not to blame2025-04-26 16:53
Google's cofounders are no longer running Alphabet2025-04-26 16:28
Michael Phelps says goodbye to the pool with Olympic gold2025-04-26 18:53
Robots at Amazon warehouses linked to more serious workplace injury2025-04-26 18:38
Everything to know about Disney Channel's truly wild original movies (DCOMs)2025-04-26 18:04
Everything you didn't know about the real Princess Margaret2025-04-26 17:51
Samsung Galaxy Note7 teardown reveals the magic behind the phone's iris scanner2025-04-26 17:24
Fox News attacks George Kent for... drinking water at the impeachment hearing2025-04-26 17:19
Watch this 92025-04-26 17:14
Shelter cat gets a timeout for helping other cats escape 'several times a day'2025-04-26 17:14
Olympian celebrates by ordering an intimidating amount of McDonald's2025-04-26 17:12
Feeling powerless after the UK election result? Here are things you can do right now.2025-04-26 17:08