Sure, watching a basketball game is fun, but it's common knowledge that all the really。 exciting 。stuff happens at the end. 。

It appears the NBA knows this too, and is on the verge of making it a whole lot easier to catch the fourth quarter of your favorite game. Oh, and significantly cheaper as well. 。

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This welcomed news was brought to us, as so many things are these days, via an app push notification that was screengrabbed and tweeted out.
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"Playoff positioning is on the line," read the notification. "Watch the 4th quarter of Heat-Thunder live for just 99 cents on League Pass."
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Tweet may have been deleted  。

This is a far cry from the $28.99 a month a fan would have to shell out for League Pass, a package that lets you watch any and all NBA games live. Importantly, it's also only offering access to the fourth quarter, but that could be enough to convince a couch-bound NBA fan to tune into the last minutes of a tight game. 。

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And hey, 99 cents isn't that bad!。

Now, definitely keep in mind that the NBA hasn't officially announced anything yet about making this a widespread offering. In other words, this very well could be a small test that never goes anywhere.
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But we shouldn't be surprised if it does. That's because, as SportTechie reported last year, the idea has a big fan in NBA commissioner Adam Silver.
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“I think you’re going to get to the point where somebody wants to watch the last five minutes of the game, and they go click, they’ll pay a set price for five minutes as opposed to what they would pay for two hours of the game,” the site reports Silver as explaining.。

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It seems the NBA has finally come around to Silver's thinking, and tacitly admitted what we knew to be true all along: You only care about the fourth quarter. 
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