时间:2025-07-19 06:34:59 来源:网络整理编辑:休閑
Google is helping creators earn a living from more than just video ads.The tech giant, which owns vi
Google is helping creators earn a living from more than just video ads.
The tech giant, which owns video network YouTube, announced Tuesday that it had acquired FameBit, a self-service technology platform to connect creators and advertisers for product placements, paid promotions and sponsorships.
FameBit is Google's first influencer network.
SEE ALSO:YouTubers can now interact with viewers through live text, GIFs, imagesThe acquisition provides Google with a network and technology to service brands and creators, a move the company said in a blog post would bring "even more revenue into the online video community."
Founded in 2013, the Santa Monica-based startup has created more than 25,000 branded videos across Facebook and Tumblr -- which it introduced in December 2015 -- in addition to Instagram, Twitter, Vine and YouTube. Its brands include Adidas, Canon, L'Oreal, Sony, Marvel and Disney.
FameBit will remain as a standalone company and not undergo any restructuring, for now. The terms of the deal were not disclosed.
"With Google’s relationship with brands large and small, and YouTube’s partnership with creators around the globe, we hope to connect even more brands to creators, engage more audiences, and make brand marketing more creative and authentic than ever," FameBit founders David Kierzkowski and Agnes Kozera wrote in their blog announcement.
Pre-roll video ads aren't dead. Google noted that the top 100 advertisers have increased their spend on YouTube video ads by 50 percent over the last year.
Yet, the company is interested in gaining more oversight and providing more value to its service at a time when multichannel networks are getting more competitive and Facebook is luring -- at times with cash -- the top creators. Indeed, it recently updated its terms of service for creators to further disclose paid promotions.
YouTube's partner program already allows select creators to earn revenue from ads, subscriptions and merchandise. FameBit connects YouTube creators to other revenue-making opportunities.
FameBit influencers can be paid either via gifted products or in cash. Co-founder Agnes Kozera told USA Todayin December that its influencers were making from $2,000 to $30,000 per month, on average.
The deal is similar to how Twitter acquired New York-based Niche last year for connecting advertisers and creators.
It doesn't mean YouTube creators are limited to working with FameBit.
"Creators will always have the choice in how they work with brands, and there are many great companies who provide this service today. This acquisition doesn’t change that," Google's blog post reads. "Our hope is that FameBit’s democratized marketplace will allow creators of all sizes to directly connect with brands."
TopicsGoogleYouTube
The five guys who climbed Australia's highest mountain, in swimwear2025-07-19 06:23
中國足協正積極推進國足主場比賽 等待官方最終批準2025-07-19 06:22
官宣和好 ?伊卡爾迪Ins :謝謝你繼續信任這個家庭2025-07-19 06:11
郜林突發腸胃炎已返回深圳準備手術 預計11月複出2025-07-19 05:57
Singapore gets world's first driverless taxis2025-07-19 05:47
強勢 !薩拉赫完成九連殺 超傑隊加冕隊史歐冠射手王2025-07-19 05:30
卡帥談洛國富 :近幾年都不算合格球員 中甲時也不會用他2025-07-19 05:30
國足防疫規定下進行回國後首訓 31將參加僅1人缺席2025-07-19 05:17
Pole vaulter claims his penis is not to blame2025-07-19 05:09
國足全封閉訓練暫不補招新人 費南多無緣11月世預賽2025-07-19 04:45
Give your kitchen sponge a rest on this adorable bed2025-07-19 06:18
深足戰滄州可派出最強鋒線 實力+士氣均遠勝對手2025-07-19 06:18
滬媒:申花這場勝利背後克服了太多困難 複仇戰解氣2025-07-19 06:06
D組又亂了!礦工掉隊 皇馬國米和謝裏夫爭出線資格2025-07-19 06:03
Nate Parker is finally thinking about the woman who accused him of rape2025-07-19 06:03
深足戰滄州可派出最強鋒線 實力+士氣均遠勝對手2025-07-19 05:30
滄州VS深足首發:阿奇姆彭搭卡爾德克 王永珀先發2025-07-19 05:19
D組又亂了!礦工掉隊 皇馬國米和謝裏夫爭出線資格2025-07-19 05:10
Two astronauts just installed a new parking spot on the International Space Station2025-07-19 04:04
曼晚:C羅卡瓦尼應該聯袂鋒線 442才是曼聯真魂2025-07-19 03:54