时间:2025-04-03 11:56:42 来源:网络整理编辑:探索
Inclusive marketing is a technique that consumers may not be able to pinpoint, but for many business
Inclusive marketing is a technique that consumers may not be able to pinpoint, but for many businesses, it's the secret ingredient behind creating ads that set out to empower people and create confidence amongst consumers.
SEE ALSO:Pepsi pulls cringeworthy Kendall Jenner ad after massive backlashInclusive marketing is marketing that doesn't specifically target one demographic nor does it rely on the traditional stereotypes we set up amongst ourselves and with other people
On the other side of the coin, not all brands utilize inclusive marketing correctly. There have been a handful of brands over the past several months who have tried to take a stab at inclusive marketing, but to their dismay, their message was not received by the masses in the way they had hoped (looking at you, Pepsi). However, when executed correctly, inclusive marketing has the potential to make serious impacts for any business of any size.
Nigel Barker, internationally renowned photographer who’s been highly esteemed for his 17 seasons as photographer and judge on the hit TV show America’s Next Top Model, has spent majority of his career working on marketing campaigns and advertisements for a plethora major fashion, makeup, and beauty labels. So who better than Baker to help break down the ins and outs of inclusive marketing?Nigel stopped by #BizChats, Mashable's business show, to share with us the five simple ways any business or brand can appeal to a more diverse audience in an authentic way.
Barker says: "The most important thing is to think about a cause — what's most important to you." Baker shares his experience with working on a Nine West campaign with a social target on breast cancer. Using the technology of FitBits, they tracked every step that was taken by models. The advertising campaigned garnered more than one billion views within a month.
Barker says: "As a company, it isn't' just the advertising campaigns, it's about being with the people and bringing them together. It's the unconventional, yet important side of marketing and opportunity for people to be in a community."
Barker says: "Working out with people is a new great way to break down boundaries, market your personality to other people, and work together."
Barker says: "Music is probably the number one way to touch someone. It's nostalgic, it speaks to both the past and the future. The sounds resonate with in ways that are special."
Barker says: "[Humor] is probably one of the most powerful tools we have. One of the most important things in life is having a giggle. We don't do it often enough. Having a sense of humor and being able to poke fun at yourself is important."Missed the show? Don't worry! Re-watch the episode in the video above.
Olympian celebrates by ordering an intimidating amount of McDonald's2025-04-03 11:43
曼城僅第二 !最新歐冠概率榜,大巴黎衝進前三 ,巴薩上榜2025-04-03 11:35
前主教練 :C羅隻顧自己刷進球 !那不勒斯幹嘛自找麻煩去引援他?2025-04-03 11:20
合計9球12助攻!巴西3大前鋒爆發 ,內馬爾領軍,輕鬆衝世界杯2025-04-03 11:18
'The Flying Bum' aircraft crashes during second test flight2025-04-03 11:06
哈蘭德戴帽,曼城讓2追4,藍月亮42025-04-03 10:44
最近4次對陣拜仁2勝2平 門興已成拜仁一大苦主2025-04-03 10:41
英超逆風輸出 :曼城讓二追四 利物浦讓3輪 切爾西讓1人2025-04-03 09:39
Dog elected for third term as mayor of Minnesota town2025-04-03 09:32
法甲情報 :巴黎聖日爾曼VS摩納哥,巴黎前三輪進球創紀錄2025-04-03 09:16
Singapore rolls out video2025-04-03 11:46
每體 :曼城不賣+自己沒錢,巴薩放棄引進B席2025-04-03 11:23
薩利:我相信薩內,他的潛力和水平可以是世界級的2025-04-03 11:23
世體 :哈維優先希望引進右後衛,但也保留了簽下加蘭的選項2025-04-03 11:18
Here's George Takei chilling in zero gravity for the 'Star Trek' anniversary2025-04-03 11:17
英超豪門夜 !13冠王創曆史+領跑,利物浦首勝,曼聯 、曼城止雪崩2025-04-03 10:57
最近4次對陣拜仁2勝2平 門興已成拜仁一大苦主2025-04-03 10:34
不死心!獨立報 :門德斯又開始探究C羅去切爾西可能 圖赫爾不願意2025-04-03 10:25
Felix the cat just raised £5000 for charity because she's the hero we all need2025-04-03 10:03
意甲最新積分戰報僅剩1全勝球隊AC米蘭再贏球登頂尤文降至第72025-04-03 09:39