时间:2024-09-20 05:44:48 来源:网络整理编辑:知識
Maybe it's a joke? Makeup company Maybelline — arguably most famous for its slogan "Maybe she'
Maybe it's a joke?
Makeup company Maybelline — arguably most famous for its slogan "Maybe she's born with it. Maybe it's Maybelline" — says it's actually happy with using Snapchat after an earlier tweet questioned its future on the app.
SEE ALSO:No, Kylie Jenner didn't wipe out $1.3 billion of Snap's market valueHere's what we know happened:
As attention gravitated toward Kylie Jenner admitting she doesn't open Snapchat anymore, Maybelline followed the confession with this tweet:
Credit: screenshot by margot grabieYeah, in a post-Snapchat redesign world, the makeup brand was asking its 665,000 followers on Twitter if it should still use the app. According to the tweet, Maybelline's channel's views had already dropped "dramatically."
The tweet received thousands of retweets and quickly the evidence was clear: About 80 percent of the nearly 7,000 people who had voted thought that brand should leave Snapchat.
Someone with access to Maybelline's Twitter account deleted the tweet shortly thereafter. But it had already garnered plenty of attention, as brands do when they tweet whatever and just half-apologize later.
Tweet may have been deleted
Tweet may have been deleted
Tweet may have been deleted
On Friday,The Wall Street Journal's Lara O'Reilly reported that the tweet was apparently a mistake by one member of the team and did not reflect the company's view.
Tweet may have been deleted
Matthew DiGirolamo, chief communications officer at Maybelline parent company L’Oréal USA, shared an emailed statement with the Journalthat emphasized the company's "strong partnership" with Snap Inc., the parent company of Snapchat.
“The tweet from an individual within our Maybelline brand in no way reflects the views of the company, nor the Maybelline brand. We have a strong partnership with Snap Inc. and are happy with the results we are seeing with the platform," the statement reads.
But he didn't deny that views are down and shared little about the actual partnership.
Mashable contacted Maybelline for comment about how its performance on Snapchat since the redesign and what the dollar value of its partnership with Snapchat is, with its daily channel and with buying Snap Ads, but representatives didn't immediately respond to the request.
TopicsInstagramSnapchatSocial MediaTwitter
One of the most controversial power struggles in media comes to a close2024-09-20 05:26
Director F. Gary Gray explains why 'The Fate of the Furious' had to go to New York2024-09-20 05:12
United Airlines will hate the results of this new poll2024-09-20 04:40
Face it: Smartwatches are totally doomed2024-09-20 04:34
Mall builds real2024-09-20 04:27
Jerk cat tricks two owners into giving him double the love2024-09-20 04:21
Did HBO's 'Girls' grow up? We predict where they'll be after the finale2024-09-20 04:13
Sweet kid breaks down with joy after dad surprises him with Cubs tickets2024-09-20 03:40
Despite IOC ban, Rio crowds get their political messages across2024-09-20 03:34
BINGE ALERT: Why you need to start your 'Twin Peaks' catch2024-09-20 03:25
Sound the alarms: Simone Biles finally met Zac Efron2024-09-20 05:40
See the emotional Carrie Fisher tribute from Star Wars Celebration2024-09-20 05:22
Facebook gives employees the thumbs up to protest on International Workers' Day2024-09-20 04:36
BINGE ALERT: Why you need to start your 'Twin Peaks' catch2024-09-20 03:53
This 'sh*tpost' bot makes terrible memes so you don't have to2024-09-20 03:48
'League of Legends' breaks out a black hole for its latest game mode2024-09-20 03:35
Hate United all you want but trashing its app accomplishes nothing2024-09-20 03:34
Face it: Smartwatches are totally doomed2024-09-20 03:16
The U.S. will no longer have the final say on internet domain names2024-09-20 03:14
'Sustainable tourism' is not working. Here's how we can change that.2024-09-20 02:59